Fudge Fuel

A $15 billion protein snack category with no Chef-led player. Until Now.

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Fudge Fuel is a clean-label protein snack brand founded by Chef Kevin Torres, built on 15 years of experience cooking for professional athletes and high-net-worth clients. The brand sells protein brownies and blondies made with whole-food ingredients, positioned at the intersection of indulgent flavor and functional nutrition. Key differentiators include chef-crafted recipes, clean-label formulation (no junk ingredients), and room-temperature shelf stability — making it viable for both DTC e-commerce and retail/wholesale distribution. Currently scaling from direct-to-consumer toward retail, wholesale, and investor fundraising, with five flavors across the brownie and blondie lineup.




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