FOXERS intimate apparel and clothing brand

FOXERS is a boutique apparel brand that was created in 2007 by Founder and Designer, April Spring. Her philosophy is that clothing can be stylish, comfortable, and multi-functional. In 2006 she had a brainstorm to use a men's boxer short waistband band on women's underwear.

April came up with this idea after seeing many women's thongs peeking above their jeans and she thought "If we only had the boxer band like men's boxers..." She took that light bulb moment and within 24 hours purchased men's boxers, cut the top bands off and stitched them onto women's underwear.  She has two US patents for the idea. 

FOXERS clothing is primarily lingerie and lounge wear but also has many products that are cross over outer wear apparel.  The brand has grown from the first styles of women's underwear with the men's boxer waistband, into many styles that bridge sleepwear and loungewear. FOXERS give women the comfort and style of boxer shorts, but still look and feel sexy.  FOXERS men's has grown organically and now accounts for almost 25% of the sales.  FOXERS were made to replace the unsightly thong sticking out so now the fun cotton gathered band is peeping out and when wearing FOXERS you might be asked "Are you wearing boxer shorts?" You can proudly answer, "not boxers, FOXERS" and (if you dare) show a little more of what lies beneath.

We are in the pursuit of delivering garments that customers will love and no detail is overlooked. Every bow placed and every button added demonstrates our attention to detail. April designs all products to have comfort & functionality and uses the best fabrics. We are know for functional underwear with our POCKETS on almost every pair and snaps that actually open, etc. No fake parts here and no harmful materials and no waste. 

Since launching FOXERS in January 2007 we have been adding new styles and an array of stylish colors. Our brand styles grow from the FOXERS team but is also influenced by customer demand. For example, we made panties, buyers asked for matching tops.  We made the boyshort, customers asked for a boyshort with more coverage so we introduced the boxer brief.  Customer input and collaboration is what drives our success and makes building FOXERS so much fun. 

FOXERS has solid product line of 20 basic styles sold in several basic colors and up to seven sizes XS-XXXL which restock monthly. The distribution channels are Wholesale buyers, Retail -one storefront at our corporate headquarters, Distributor in Austria/Switzerland for EU, and E-commerce including Foxers.com- 10,000 email opt in, Etsy, and Amazon. 

We are two full time and two part time employees as well as several set contractors for E-commerce and Photography/models. 

We have grown month over month for the past 18 months post recession and year over year since 2020. The growth is primarily in the wholesale market. 

I would like to bring in a professional investor that has retail/brand experience and that can work with our team to grow the company to $2,000,000. At the $2,000,000 mark we have an investment company that is interested to take us to the next level. Exit strategy's can then go in place.  We currently have the potential to get the company past the $500,000 mark this year. Would you be interested in working with a proven brand of over 16 years? We have the best quality products, the best customer service, excellent scalable potential waiting for your expertise.

Please call or text me any time for serious investors of a GREAT retail brand with the potential to grow exponentially.  I was told this by THE BIG IDEA star and manager as well as others with years in the industry that this brand has the potential to be $100 Million. I have been boot strapping it for far too long. Time to get a partner ready for a rewarding return in only a few years.

Sincerely and respectfully, 
April 
April Spring Designs, LLC
FOXERS

954-326-5610