Providia Software: Own Your Own Private Health Insurance Marketplace
The Story
Large platforms and companies with significant user bases face a constant challenge in maximizing revenue per user while providing genuine value - especially when their users desperately need solutions like affordable health insurance.
Many platform owners we've spoken with felt frustrated watching their users struggle with healthcare coverage, knowing they could help solve this problem while generating significant commission revenue. However, the complexity of insurance, compliance requirements, and technical integration barriers kept them from taking action.
What we've created at Providia Software is a turnkey solution that transforms any platform into its own insurance marketplace. Whether you're a major employer managing high turnover, a real estate association, a high-traffic platform like Truth Social or Telegram, or a nonprofit foundation, our white-label solution lets you offer health insurance directly to your users while earning substantial monthly commissions. We handle the complexity - you capture the value.
40,000,000 Gig economy platforms looking to support independent workers
Influencer networks and high-traffic websites
Foundations serving underinsured communities
Any platform seeking new revenue streams
Executive Summary
Providia Software is poised to disrupt the health insurance market by offering W-9 employees affordable, flexible health insurance and W-2 employees COBRA-alternative health plans powered by cutting-edge AI technology. Our unique position as a Third Party Administrator (TPA) with first-chair contracts with leading providers sets us apart in the industry.
Problem Statement:
COBRA's High Costs and Poor Service: COBRA continues to be a burdensome and expensive option for those transitioning between jobs, leaving many without affordable alternatives.
Limited Options for Gig Workers and Contractors: 10 million W-9 employees and freelancers have traditionally had few affordable, flexible insurance options.
Consumer Confusion: The complexity of healthcare insurance, especially under COBRA, leads to poor decision-making and gaps in coverage.
Fractured Market: High turnover industries such as retail, real estate, and gig economy workers are left without comprehensive and affordable coverage options when transitioning between jobs or contracts.
Key Differentiators:
Third Party Administrator Status: Unprecedented control over plan design, pricing, and customer experience.
First-Chair Contracts: Competitive rates and comprehensive coverage through leading provider agreements.
Unparalleled Commission Protection: Ensuring long-term stability for partners and agents.
AI-Powered Platform: Streamlined insurance selection and onboarding process.
Market Opportunity and Solution
The health insurance market is ripe for disruption, particularly in:
COBRA Alternatives
Gig Economy Coverage
High-Turnover Industries
Providia Software addresses these needs through:
Affordable COBRA-Alternative Health Plans
AI-Powered Insurance Selection
Tailored Coverage for Independent Workers
User-Friendly Digital Platform
Go-to-Market Strategy
Target major employers with high turnover rates
Partner with real estate associations and gig economy platforms
Leverage influencers and high-traffic websites (Truth Social, Telegram)
Collaborate with foundations and nonprofits
Offer pre-built white-label solutions to expand reach rapidly
Technology Stack
No human employees required - 100% AI driven
Website's built in with optimization for AI answer engines
AI-driven Intelligent Business Agents for customer service and product selection
Telephony with connecting licensed agents for low-cost binding
Cloud-based infrastructure for scalability
Financial Projections and Funding
Draft Proforma
Revenue Model: $35 gross revenue per policy per month
Net Profit: $15 per policy per month after expenses
Seeking: $250,000 convertible note
3-year maturity
10% interest rate
20% discount on next financing round
$5 million valuation cap
Funds will be used to finalize platform development, launch targeted marketing campaigns, and expand strategic partnerships.
Risk Analysis and Mitigation
Technology adoption: Invest in user-friendly interfaces and education
Market competition: Continuous innovation and customer-centric approach
Exit Strategy
Private Equity / IPO
Potential acquisition by major insurance provider or tech company
Management Team
Marc Pickren - Founder & Chief Revenue Officer
Veteran software CEO with experience leading companies through Series A-C rounds and exit
Nominated as CEO of the Year (Austin)
Greg Carter - Chief Insurance and Benefits Officer
30-year veteran in Health Insurance and Benefits
Active Third Party Licensed Administrator
Expertise in healthcare administration and compliance
Raul Varela - Creative Director
30 years of agency ownership and operations
Serial entrepreneur with successful startup experience
Track record of raising over $45 million in institutional investment
Coushatta Fuller - Chief Marketing Officer
Distinguished career spanning premium brands and non-profits
Notable experience with Mercedes Benz
Extensive background in foundation and non-profit leadership
Development Team
20-person team based in North America
Specialized in:
Frontend development
Backend development
UI/UX design
Programming
100% Made in USA
Conclusion
Providia Software offers a unique investment opportunity in a company that's not just disrupting the status quo, but fundamentally improving health insurance access for millions of Americans. Our differentiated value proposition as a TPA with strong provider relationships and industry-leading commission protection positions us for rapid growth and sustained success in this evolving market.
