Folkschat‐ Short Video and Live Streaming App is a unique, new, and safe short video platform where you can create your profile, make and upload your own creative videos and become a star overnight. Folkschat brought you the greatest short video sharing and live streaming where you can share your own and watch videos created by other makers. This video clip maker offers various types of videos such as comedy, funny, entertaining, musical, dance, and many more.
Target User
Between 18 to 29
The largest share of mobile app industry revenue is generated from consumers between 18 and 29. Consumers in this age group tend to be the most technologically savvy, have the highest smartphone penetration rate and have the greatest comfort purchasing online.
Between 30 to 49
Consumers aged 30 to 49 are estimated to represent 45% of the market. A growing segment, more
lifestyle, tools, and productivity apps are being developed to cater to this market, as it typically has
significantly higher income than consumers age 18 to 29.
Competitor :
Folks Communications Inc. directly or indirectly competes with all mobile applications. Direct competition will
come from companies offering free and paid mobile applications, similar to us which are as follows,
1. Snapchat
2. Facebook
3. Instagram
4. TikTok
There are few companies which are providing social networking services and recognized globally. There is huge potential of investment and we are providing more advance services in social networking application. Market similar but services are roughly different with our business plan. There are some competitors who are working on this on small scale, but Folks
Communication Inc. will top them with its expert experience and innovative quality service which differentiate Folks
Communication Inc. from others. The proposed services will be of such quality and minimal price which can be afforded and liked by most individuals and companies all over the world. By using the aforementioned marketing strategies, advance marketing research method, and building our own Ads audience network, and through selling of virtual gift/items projection of five-year revenue, we have projected the following estimation for sales/revenue for next 5 years.
We have already developed the app and A detailed financial model has been developed to analyze the commercial viability of this project.
MARKETING STRATEGY
Soc i a l M e d i a M a r k e t i n g
Running extensive Ads campaigns on platforms like Instagram, Facebook, Snapchat, and Twitter. Also
establishing direct contact with potential customers through the direct messages-feature on the
aforementioned applications.
G e n e r a t i n g V i d e o T u t o r i a l s
An interactive and effective way to reach clients is through descriptive video tutorials. Teaching
individuals something useful and walking them through the process via step-by-step instructions is
most appreciated in this age. We hope to incorporate this in our marketing to boost our visibility and
ultimately increase our sales.
L e v e r a g i n g I n f l u e n c e s
We recognize that times have changed and a word from influencers is enough to convince their follower list of the product’s credibility. Our plan is to team-up with, and pitch Folkchat to, high-end influencers and allow them to take it forward.
O f f l i n e M a r k e t i n g
With the onset of new marketing methods, the older ones have not gone extinct. Our marketing campaigns
will feature radio and print advertising (including billboards, signs and pamphlets), telemarketing, and
television ads to create awareness of a company's products and services.
FUND USAGE
DESCRIPTION PROJECTED COST
Online and offline marketing $3,000,000
Headcount $700,000
Operating expenses $700,000
Working Capital Cushion $600,000
Total initial Funding $5,000,000.00
REVENUE ESTIMATION
By using the aforementioned marketing strategies, advance marketing research method, and building our own Ads audience network, and through selling of virtual gift/items projection of five-year revenue, we have projected the following estimation for sales/revenue for next 5 years.
2021 – $10,000 (Based on 1,00,000 active users)
• 2022 – $10,000,000 (Based on 25 Million active users)
• 2023 - $500,000,000 (Based on 100 Million active users)
• 2024 - $2,000,000,000 (Based 300 Million active users)
• 2025 – $5,000,000,000 (Based on 500 Million active users}
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