FLIP Inc.

Raising 75k, and offering 10% equity in return to build a website/app that will deliver post-secondary students in Canada access to scholarships, grants, and bursaries.

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The Problem: The cost of post-secondary education in Canada is high, student loans interest rates continue to rise every year and are amongst the highest student loan rates in the world. The cost of living in Canada has skyrocketed especially post COVID-19 quarantine with a rise in the cost of rent, food, gas, medical expenses, etc. The impact of financial difficulties leads to a decline in mental health, overall well being, strains on personal relationships and academic performance.

The Solution: FLIP is a website/app that delivers access to free financial assistance in the form of scholarships, grants, and bursaries available to post-secondary students in Canada. Billions of dollars in financial assistance is available to post-secondary students every year, but students are not aware  or don't know where to find access to these financial resources. Unlike student loans that are required to be paid back with high high interest rates, these student awards(scholarships, grants, and bursaries) are never required to be paid back. It is literally FREE MONEY!!


Meet Our Team:

Adam Dalal : Co-Founder & Chief Executive Officer
Jared Yellin: Co - Founder
Seth Winters: Chief Product Officer
Mani Soundararajan: Chief Technology Officer
Dan Russell: Chief Strategy Officer
Stephanie Brown: Director of Account Management
Tiffany Schoonmaker: Director of Marketing
Katie Monasmith: Director of Operations


Market Size:

2018-2022 Student Growth Rate:

2.12 million to 2.18 million Canadians enrolled in post-secondary institutions in Canada.

Projected Growth Rate:

Enrollment in post-secondary institutions in Canada will maintain a steady growth of approximately 200,000 students graduating from high school every year. This will guarantee to provide a constant pipeline of customers to prospect.

The total addressable market of grants available to post-secondary students was reported by the Canadian government in 2021. The government disbursed  $4.8 billion in grants to post-secondary  students, this doesn't include institutional grants which varies,  and approximately $110 million in grants are disbursed  by private grant providers every year in Canada.

FLIP Inc. will secure 0.2% to 0.4% in year 1,  0.5% to 0.8% in year 3, and 1.4% to 1.5% in year 5 of the total addressable market.

Business Model:


  • Subscription ($4.99/month or $59.99/year)
  • Advertising
  • In-App Purchases
  • Affiliate Marketing
  • Sponsorships

Our Magic:

FLIP has already developed partnerships with grant providers across Canada that want to deliver their scholarships, grants, and bursaries to their target demographic.  Marketing is a big concern for grant providers due to a lack of funding.

FLIP will market on behalf of grant providers, and this will guarantee that our  customers will receive access to scholarships, grants, and bursaries that are regularly updated by grant providers in Canada.

Unique Advantages:

FLIP App : Our competitors have websites, but none of them have a mobile app that can deliver access to scholarships, grants, and bursaries on the go in a convenient, and fast way.

Easy Apply: Customers will find, and apply to scholarships, grants, and bursaries on automation. Similar to saving your resume on Indeed.com to instantly apply to jobs with a click of a button.

Grant Providers Support : FLIP has created partnerships with grant providers across Canada to advertise, and  deliver scholarships, grants, and bursaries to their target demographic through our website/app.

Go To Market Strategy:

1. Digital Marketing
2. Expanding Our Sales Team
3. Developing Partnerships with Grant Providers
4. Public Relations & Special Initiatives

Use Of Funds:

Operations - 10%
Administration - 10%
Product - 20%
Go To Market - 20%
Business Development - 40%


Our Ask:


  •  $75,000 for 10% equity 
  •  Quarterly income distributions


If you have any questions, concerns or would like to arrange a time to discuss any details further, please do not hesitate to message me. Thank you for your time.

Best Regards,

Adam Dalal
Co-Founder of FLIP








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