FitKey Technologies is a consumer technology and SaaS company transforming how people shop for clothing online. By capturing precise body measurements and converting them into a universal, portable FitKey, the company enables accurate sizing across brands and platforms. FitKey eliminates friction in apparel purchasing, improves retailer economics, and introduces a new layer of identity-driven commerce. Positioned at the intersection of retail, AI, and social utility, FitKey aims to become foundational infrastructure for digital shopping.

Online apparel sizing remains highly inconsistent across brands, leading to consumer confusion, poor purchasing decisions, and costly return behavior. Retailers face a significant annual burden driven largely by sizing-related returns, while consumers rely on inefficient practices like purchasing multiple sizes. Additionally, the inability to share sizing data limits gifting and social commerce. This creates a strong opportunity to standardize fit, reduce returns, and unlock new purchasing behaviors across a large and growing market.

FitKey solves sizing inefficiencies by creating a universal, anonymous body-measurement key that maps directly to garment specifications rather than traditional size labels. Using AI-powered measurement extraction, users generate a FitKey once and reuse it across retailers. The platform recommends optimal sizes with clear explanations, reducing uncertainty and returns. It also enables seamless sharing for gifting and social use cases, turning sizing into a standardized and portable identity layer.

The U.S. online apparel market exceeds $200B annually and continues to grow steadily. High return rates create tens of billions of dollars in lost value each year, largely driven by sizing issues. Multi-brand retailers face the greatest challenges due to inconsistent sizing systems, making them an ideal entry point. FitKey addresses a major structural inefficiency within a large and expanding market.

FitKey initially targets premium multi-brand online retailers and their customers, where sizing inconsistency is most severe. These retailers experience high return rates and margin pressure, making them highly motivated to adopt solutions. On the consumer side, FitKey focuses on frequent online shoppers, gift buyers, and digitally engaged users seeking convenience and accuracy, with expansion into broader retail and adjacent markets over time.

FitKey operates a multi-stream revenue model combining enterprise SaaS, consumer subscriptions, and transaction-based commissions. Retailers pay subscription fees for access to FitKey’s sizing infrastructure and analytics tools. Consumers access a freemium app with optional premium features. The company also earns commissions on purchases made through the platform, particularly in gifting scenarios where conversion rates are higher and return risk is lower.

FitKey’s go-to-market strategy begins with targeted partnerships with multi-brand online retailers, integrating directly into the checkout experience to drive user adoption. Consumer growth is supported by viral sharing of FitKeys, especially for gifting use cases. Paid social and influencer campaigns build awareness and acquisition. The strategy focuses on high-intent users already shopping online, ensuring efficient conversion and scalable growth.

Joshua Aisen, Founder & CEO
Former U.S. Naval Officer and consultant with experience in defense and technology. Leads company vision, strategy, and execution.

Blazej Stachowiak, Chief Technology Officer
Experienced IT executive and data security specialist. Leads platform development and AI measurement technology.

Milena Encheva, Chief Partnerships Officer
Former Calvin Klein Design Director with deep fashion industry expertise. Leads brand partnerships and retail relationships..