The oldest problem in sportfishing is where to find and how to catch fish. Historically, the industry has solved this problem with guided fishing trips. These can be a great fit, but have some real downsides: they can be expensive for the buyer, and the guides have to invest considerable time and materials to make the trip happen.
The idea behind FishTips is simple: instead of the guide going out with you in a boat, they put their detailed information online in our digital marketplace. It's all the same information they would use to guide a customer on a trip. Full details are hidden behind a paywall, and instantly unlockable with a credit card. This approach offers instant gratification for the buyer, and the guides are happy to offer a digital tip at a lower price point, since it saves them many hours of time and expense.
We've been operating the marketplace since March of 2023, and quadrupled our year-over-year revenue in 2024. We see a lot of engagement and repeat purchases from our small but growing base of customers. We still only cover a fraction of the bodies of water in the US, and we're looking for investors to help us expand our coverage and build on our early traction.
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