The idea is to bring out / back the general retail store concept for today's and the future of retail. It is based primarily on several key categories like fishing, hunting, hardware, plumbing, electrical , home and construction goods ... then adds on , based on the community, the access to tires, technology , fishermans food, and other selected key needs of that community.
The customers are not limited to just that community. Although the primary focus is there, online and export with a synced website/store p.o.s. is a key part to larger market share.
The team is made of employees with a strong background in a variety of these areas and through meeting local clients everyday, a trust relationship and personal service atmosphere grows very quickly.
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