Sonoma County Carpentry Inc

Would you like to 4x+ your money in the next 3 years ?   My name is Russell Wahl and I have a huge opportunity for you.  Read in detail what i have written and decide for yourself the charter of the man you have the potential of getting involved with. 

Sonoma County Carpentry was born out of a family medical emergency.  My wife was diagnosed with leukemia in Aug of 2020 in the middle of the pandemic and the only way that i knew how to make money at that time was to be the guy physically doing the technical work in residential remodeling.  Dropping Alei off for chemo treatments and needing to be at home doing 1st grade zoom school with my daughter made my ability to be the guy physically doing the work unavailable.  I hired my first employee to help me when I could show up at a clients house.  Then on Jan 14 2021 Alei went into the hospital for a bone marrow transplant.  On Jan 15 I opened Sonoma County Carpentry Inc to sperate my personal assets from the business assets and hired my first 2 full time employees.  When Alei got out of the hospital on Feb 1 2021 she was required to live next to the hospital campus for 90 day post transplant.  I opened the business and 2 weeks later I move my wife and daughter into an apartment 100 miles away from where the business operated and i started to learn how to work on a business and not in a business.  

That first year SCC created $568,000 in gross revenue.  In 2022 we did $980,000 and in 2023 we did $2,080,000.  SCC has created $1,529,684 year to date in 2024 and we project to hit $2,250,000 by the end of the year.  I have take a salary of $150,000 and the rest of the profits have gone back into building the business.  Because I didn't know what I didn't know I have made mistakes in leadership and hiring and as a result of those mistakes I have invested heavily into my education on leadership and on engineering a successful business.  If we take out all the one off expanses and put those back into the EBITDA we ran a 23.7%  margin in 2023.  We have created these results with 10 or less employees. 

SCC is raising the industry standards by creating a customer experience and journey that is repeatable streamlined and efficient.  We  operate out of our core values of Transparency, Accountability, Precision, Discipline, Alignment, and Results.  We have a process that starts with our marketing that includes social media radio trade magazines and community networking and service.  Once we have a new lead the customer is put into our CRM and is booked and discovery call.  On the discovery call we are determine what experience they have had with residential renovations and educating them on what the process looks like.  On that sales call we sell a preconstruction agreement called a "Project Execution Plan" (PEP for short) The PEP is our way of capturing all the information needed to price the project our accurately.   As this is a paid service we go out to the clients house video the driveway into where the project location is in the house, we map out the path of travel, we voice record our entire conversation with the client so we can be accurate in our details.  All that information and brought back to the office and entered into our project management software and a scope approval is sent out.   Once we are on the same page with the outline of the project we create the PEP that is a 4-10 page document that has a google image of the residence, details on where the field employee parking will be, the trailer location, cut station, debris location, etc.  It then has all the details of what the project will look like from day 1 to completion al the stages like demolition, rough framing, rough electrical, finishes, etc.  We do this because it not only builds the transparency and accountability between the client and SCC but it doubles as mission objectives for our field crew.  After we have completed the PEP we present the PEP and our cost for doing the project.  At that time the client has the choice of going forward with us into contract or because they paid for the PEP service they can take that detailed plan and have it bid out by other contractors.  We do this because it is a way to have our clients get apples to apples bids on the same work.  We want the client to go into contract with us so as an incentive we will credit the contract the cost of creating the PEP.  This process creates a 90% close rate on all PEP that we have completed. 

One of our value propositions is that we have taken the time to plan out our clients project in detail so we can complete the project in the smallest window of time possible.  A lot of homeowners want to have their kitchen, bathroom or whole house renovated but nobody wants a bunch of constructions guys in their house for extended periods of time.  I have negotiated a lease on a 4000 sqft building where we are currently doing the tenant improvement in exchange for 18 months of free rent.   This facility will be the key to our efficient process because we will have a place to gather all the material needed to complete the project.  As soon as the all the cabinets appliances flooring fixtures etc are delivered to the warehouse we will call the client and schedule the work to be completed.  This will give us the ability to start demo and the next day be installing.  We have used this process to completed whole to the studs bathroom renovations in 5 days and kitchen renovations in 2 weeks.  As we continue to sharpen this process and create the very duplicatable results we will grow faster and faster.  I have a business engineering blueprint to grow this business to $2,500,000 in EBITA in the next 3 years and sell it for a 3x-5x multiply.  

Now that I have a solid business concept and process I am looking for a capitol investment to facilitate the next growth cycle of SCC and position the company to double in revenue in 2025.  I also wont have the one off expenses in 2025 therefore the projected profit in 2025 is $600,000.   I'm looking for the right capitol investor that sees my vision and wants to be a part the fastest growing best residential remodeling contractor in Northern California.  In Sonoma County we have 60% of our residence that have owned their house for 20 years or more.  The opportunity here is massive because most people wont be moving out they will be renovating their home with the equity they have. 

Recently the Franklin Covey Institute came out and filmed my story of success for their marketing on their next  "7 Habits Conference" based out of Franklin's father,  Stephen Covey's book "7 habits of highly effective people"  

I'm looking for $500,000 as a debt note to be paid back at a 10% APR .  We will pay $50,000 per year for interest only.  Investor will also get 10% of the equity in the company as a incentive for offering giving us the loan.  When we exit in 2027 investors 10% will be worth $750,000 - $1,250,000 depending on the value we get on the exit.  I can secure the debt with the property that I own.  I'm willing to make this a no briner and a very valuable deal for the right investor because I know that it will take me a lot long if I try to do this by myself.