Troubled economic times are when bad actors are discovered. People and companies turn to risk prevention, avoiding losses, and protecting themselves to come out the other side. Ferret is the first and only tool that automates due diligence on every personal and business contact to uncover bad actors and spot opportunities before it's too late.
At
Ferret, we are a group of mission-driven entrepreneurs. We provide due diligence at your fingertips and for a nominal cost. We hope to make the world a safer place by making transparency the new norm. As champions of transparency, we’re fighting for a world where this is a reality. Ferret believes in empowering everyone - from those sitting in cubicles to the boardroom - to make more confident business decisions and know who they’re dealing with. With relationship intelligence at your fingertips, we want to improve the way people connect so trust doesn’t have to be earned and it can be expected.
Search engines and social networks are not designed for due diligence. Ferret’s unparalleled AI and community learning app, combined with world class information, provides you with exclusive relationship intelligence that can help you avoid high-risk individuals and spot promising opportunities. We are leveling the playing field through the democratization of information. Ferret’s powerful AI offers exclusive access to invaluable, risk-related data – and we’re turning it into inclusive intelligence to be shared by all. No more gatekeepers, no more exclusivity - more inclusivity. We took the same databases used by more than 13k financial institutions that they use for DD and a whole lot more, like news archives and public records, and put them into a mobile app that anyone can use.
We have the backing of
Artesian Ventures, their Boab AI fund, and more than 40 angels. The app is ready for launch and we are seeking funds to transition into a revenue generating company. We are $2.5m into our $5m Series A, and seeking $2.1 more.
- Legal Records
- License Records
- News Archives
- Social Media
Key Activities
- Implementing beta with design partners
- Using beta feedback to power next 3m of design& development
- Contract with new data providers
- Launch Influencer Campaign
- Achieve PR targets
Key Resources
- New UI/UX Designers
- Insourcing AI/ML Development
- Series B Investors, led by Artesian VC
- Legal team for grey data review
- Sales resources able to travel and implement
Value Proposition
-There is little more important in business than relationships. But, due dilligence on a business relationship is rarely done, if ever, and often only in a purely financial context. Our value proposition to business professionals hits on both their fear, and greed, as crass as that sounds.
-Fear - Doing business with a bad actor can cost you money and your reputation. Ferret automates due diligence on your relationships to spot them at the beginning of a relationship.
-Greed: Don’t let opportunity slip by. Monitor your contacts for positive news that matters to you.
Customer Relationships
-Single Users - This will be low touch, B2C marketing aquired, with referral codes. Often attracted via influencer marketing.
-Enterprise Users - High touch, high value clients. Account manager, relationship driven.
Channels
-Influencer Marketing - “I Wish I Knew” campaign with tales of due diligence
-B2B Sales - Traditional SaaS sales model
-Paid Social - B2C sales and B2B leadgen
Customer Segments
We are creating value for:
===== highest value =====
- Investors, due dilligence and portfolio monitoring
- Finance professionals, similarly
- Lawyers (discovery)
- Businesses to monitor vendors, customers, partners, to protect reputation and manage risk
==== Others ====
- Curious consumers
- Platforms, such as markets for real estate, or social networking
Cost Structure
Most important costs inherent in our business model?
- AI/ML Development, which requires highly talented (and expensive) engineers
- Customer aquisition, from influencer campaigns to paid social
Key Resources are most expensive?
AI/ML Engineers
Which Key Activities are most expensive?
- Software development
- Data Licensing in the future
Revenue Streams
-For what value are our customers really willing to pay? Risk management and risk prevention. Cost of a bad deal can be 7+ figures in most investment cases.
-For what do they currently pay? Companies doing DD pay $10k+/seat for single analysts to access due dilligence solutions like LexisNexis or Thompson Reuters. Others do not, and simply eat the loses as they occur.
-How would they prefer to pay? Flexible freemium SaaS sales model, a la Slack.
B2B Sales will make up bulk of our revenue, B2C and freemium users bulk of users.
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Thank You!