WHO WE ARE
Fayah Fit LLC was established in 2016 by co-owners Tulei & LaNika Tapii. What started out as an online fitness brand to supplement their training income working as trainers in local gyms, quickly became their personal online/mobile training business. Spreading throughout the Kansas City area, Fayah Fit rapidly acquired a reputation as one of the top training companies in the metro. We have blossomed into a full-service fitness training company that offers one on one and semi-private training sessions, aerobic classes, certified nutritional guidance, customized meal prep, CPR certification, fitness vacations, supplements, a Body Composition Analyzer and our very own Fayah Fit App. Currently we are subleasing 1200 square feet of training space at a local gym.
OUR PLAN
Fayah Fit looks to expand the business by obtaining our own facility. We are currently looking in the market and have found several facilities within the ideal amount of space and price that we desire. Last years gross revenue hit a high of $81,000, within a training space of 1200 square feet. By expanding our business by another 3000 square feet we look to triple our client base as well as our gross revenue. The expansion will involve hiring on more trainers to facilitate classes, an office manager to handle daily operations and equipment suited for a training center of that size. Funding of $100,000 will assist in the completion of our transition and opening as a new facility. A more detailed listing on the capital requirements is below.
MARKETING ANALYSIS
Our target market is East Jackson County area of Kansas City (Independence, Blue Springs, Lee’s Summit, Grain Valley, Oak Grove). We’re primarily targeting women between the ages of 25-55 years old. Those living a sedentary lifestyle, have little to no fitness experience and are looking to lose weight and/or build muscle tone. Our specific target market is looking for guidance in nutrition and exercise. With over 150,000 females in Jackson County, according to the 2020 census, we foresee our market increasing with the potential of expanding outside of the Jackson County area. As the market does not have a dominant business that focuses on both nutrition and fitness, our initial goal is to take 0.1% (150 people) of that target market as primary clients.
Primary clients will be paying weekly or bi-weekly for both one on one and/or semi private training. We look to gross anywhere from $20K to $25K a month on our primary clients, which does not include the sale of supplements, apparel, trainer certifications, lifetime memberships and online fitness and nutrition videos. It also does not include our other demographics in which we intend to market to. The average household income in our area is $95,197. The median household income in the U.S. is $78,516
MARKETING PLAN
Current Marketing Plan
Our current marketing plan has a budget of $4000 a month. In which $3000 is used for paid ads on several social media platforms. We also have a strong social media presence with over 5000 followers that we use to provide content to market to the general public free of charge. We utilize a strong database of over 3000 subscribers through our email campaigns which includes monthly newsletters, giveaways and referral incentives. Our referral program is another marketing tool in which we provide a high incentive for current clients to bring in new potential clients.
Pre-Open Marketing Plan For New Location
In addition to our current marketing plan, our pre-open marketing plan will include advertisements budgeted for local radio ads, direct mail marketing and google/social media ads. We already have plans for a team of our current client base that will hand out flyers to patrons at nearby stores and neighborhoods. Street signs will be used prior to our opening to help market to the local traffic in the area as well.
Our primary sale for our pre-opening will be a Paid In Full (PIF) special that will allow current and new members a discounted rate if their specific programs are prepaid for a 12 month calendar year. This will allow for us to have immediate cash flow in order to offset the burden of unforeseen costs accompanied by opening a new location. We aim to have a grand opening event that we will also market to drive sales for on the spot sign ups.
FINANCIAL PLAN
Capital Requirements
Below is list of things we require in order to open our new facility.
| Amount | Percentage
Training Equipment | $42,508
Flooring | $9,900
Mirrors | $6,300
Therapy Equipment | $13,500
Lease Deposit | $5500
Marketing | $12,000
Furniture | $10,300
TOTAL | $100,008
Financial Outlook
Below is our financial outlook for the fiscal years of 2024 & 2025. Although our overall goal and capacity for a 4000 sqft facility is for 350 active clients, our financial projections will be based on a 200 active client base for 2024. With the FY of 2025 projecting a 250 active client base. Expenses projected increase for normal inflation of utilities, maintenance and additional staffing.
FY'24 | FY'25 | YOY change
Revenue $480,000 | $600,000 | 25%
Expenses $180,000 | $204,000 | 13%
Profit $300,000 | $396,000 | 32%
FUTURE PLANS & MILESTONES
The future looks very bright for Fayah Fit as we look to complete our financial obligations to our investors by early 2025, with the possibility of continuing to work together. We also look to expand throughout the Kansas City metro as well as other locations abroad by 2027. And a huge milestone for us would be to allow Fayah Fit to be a franchised company offering flagship locations throughout the US.
We believe in our programs and our ability to connect with people on a level that will turn them into loyal members, our business model that sells on customization and delivers on results and our ability to adapt and evolve in our ever changing world. We hope you will join us on our journey.
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