FABA Enterprises Inc

FABA Enterprises Inc. is a sustainable fashion company specializing in exclusive wearable art from sustainable fabrics and manufacturing processes. Our company offers a fashion-forward, eco-conscious, and socially responsible alternative to fast fashion while supporting artists and garment workers and protecting our planet. FABA aims to create an artistic platform where creators seeking integrity can offer their talents in wearable art to the public while supporting a prosperous work environment for all involved, including garment workers, and reversing the fast-polluting trend of the fast fashion industry. Our products are sold online via Shopify.

The global fashion industry has been dominated by fast fashion for years, notorious for its unsustainable and unethical practices. However, the rise of sustainable fashion has been gaining momentum, with more and more consumers seeking eco-friendly and socially responsible options. The market for sustainable fashion is currently worth over $6.5 Billion and projected to grow significantly in the coming years to $10.1 Billion by 2025. The eco-friendly clothing segment will grow by $1,574.2 million in global annual sales by 2025. This presents a significant opportunity for FABA to establish itself as a unique and exclusive brand poised to capture a share of the rapidly growing sustainable fashion market. 

FABA faces competition from established brands such as Reformation, Everlane, Patagonia, and Eileen Fisher in the highly competitive and fragmented sustainable fashion industry. However, FABA's unique selling lies in our commitment to sustainability, social responsibility, and creativity. We are passionate about providing our customers with unique and eco-friendly wearable art products that are fashionable and environmentally conscious. We are confident that our extensive product line, innovative designs, and effective customer engagement strategy will allow us to establish a sustainable business and strong brand presence in the market. We have always been driven by a vision to be a key player in the sustainable fashion ecosystem while continuously working on challenging fast fashion practices and reducing its environmental impact.

FABA's target market is eco-conscious fashionistas, artists, entertainers, actors, and individuals seeking exclusive and fashion-forward garments. We will primarily target women over 25, accounting for 80% of our market, and 20% men. Our marketing strategy will focus on social media platforms, influencers, and collaborations with eco-conscious brands and events. We will also invest in SEO optimization and advertising to increase our online visibility. Our sales strategy will revolve around our Shopify store, offering a seamless and user-friendly online shopping experience. We will also offer exclusive discounts and promotions to attract and retain new customers.

Our management team comprises Anne Howard (CEO) and Dominik Laux (Marketing & Public Relations). Anne Howard is an internationally known fine artist and eco-fashion designer with a journalism and public relations background, bringing a wealth of experience to the company.  Dominik Laux runs the haute couture PR agency Laux PR; he also brings his expertise in fashion design to the table. Laux ran a haute couture brand from 2004 to 2008. The company was acquired by the Prada Group. Together, they bring a wealth of experience and expertise to the company. Our operations will be managed through a centralized system, ensuring that all processes are optimized for sustainability, efficiency, and quality. We will work with a network of artisanal manufacturers and suppliers, ensuring we only work with companies that share our values and willingness to work with a made-to-order business model.

Our financial projections show steady growth in revenue over the first five years, with a projected revenue of $265,000 by the end of the first year. We project that our revenue will increase to $825,000 by the end of year five. Our primary source of revenue will come from online sales through our Shopify store. We are seeking funding of $100,000, with the majority of the expenses going toward product development, website development, and marketing. We plan to raise these funds through equity investment and crowdfunding. Our net profit margin is expected to be 67%, ensuring sustainable growth and profitability.