F2MX, Inc.

A real-time sports engagement marketplace that turns live games into an interactive Fantasy Sports trading experience.

Play the game as it happens.

F2MX is creating a new way for fans to ENGAGE with live sports by turning the game itself into an interactive market. Instead of setting a fantasy lineup before kickoff and then waiting to see what happens, F2MX lets fans stay actively engaged as the action unfolds.

F2MX officially launched with the 2026 NFL season and is designed to expand across the NFL, NBA, NHL, NCAA Football, NCAA Men’s March Madness, and other major sports and sporting events.

F2MX is free to play and built around skill-based fantasy competition rather than wagering. Users can join public, private, and sponsored leagues and buy and sell player positions in real time throughout live games. Fantasy points are earned only while a user owns a player, which makes every decision during the game matter. This creates a very different experience from traditional season-long fantasy sports and daily fantasy contests, where most of the important decisions are made before the game begins.

F2MX is designed for fantasy sports players, highly engaged sports fans, private leagues, bars and social groups, and brands that want a more interactive way to connect with sports audiences. Because F2MX is free to play, fans can experience the product without the barriers that come with paid-entry gaming products, while still enjoying the strategy and competition that make fantasy sports appealing.

F2MX’s business model includes multiple revenue opportunities, including in-app purchases, digital advertising, sponsorships, branded competitions, and strategic partnerships. Expanding across professional and collegiate sports gives the platform the potential to keep users engaged throughout the year rather than relying on a single sport or season.

F2MX has been built as a scalable, multi-sport technology platform with a team focused on technology, product development, sports engagement, marketing, and business development. The company is also a member of the Fantasy Sports & Gaming Association and is continuing to build relationships across the sports, fantasy, technology, media, and advertising industries. The long-term goal is straightforward, to give sports fans a more active way to experience the games they are already watching.

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F2MX, Inc.

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