Funding to initiate mass production and sale of 100% waterproof environmentally friendly straws that will never wilt.
EXSynergos Enterprise, based out of Burnaby, British Columbia, is a company offering high quality environmental products as a tangible solution for our current environmental problems.
Founded by Musiliu Olundegun, the business stands at an excellent chance to captivate a niche in this thriving industry that is full of opportunities for growth, efficiency, and positive change.
The commitment to excellence, customer satisfaction, and sustainable business practices is what differentiates EXSynergos Enterprise from the competition and helps position the business as a front-runner in the industry. Musiliu’s dedication, extensive research, and planned strategic goals are set to ensure the success of the business as it navigates the competitive landscape.
This proposed business plan outlines the strategy for growth, marketing plan, funding requirements, and financial projections over a 3-year period. The information herein will provide a roadmap for the business and potential investors.
Competitively speaking, EXSynergos Enterprise has identified gaps in the market and is poised to turn them into opportunities. By consistently innovating the products/services, offering excellent customer service, maintaining a high standard, and positioning the pricing competitively, the goal is to gain a solid footing in the market.
The unique value proposition lies in offering an exceptional balance of price, quality, and service that addresses the customer’s needs while creating a solid brand identity that sets EXSynergos Enterprise apart from its competitors.
With thorough research completed, Musiliu is highly motivated to take EXSynergos Enterprise to the next level and achieve the projected goals to see the business succeed.
In order to fully realize the potential and expedite the growth trajectory, EXSynergos Enterprise is seeking strategic financial partners to invest in the overall vision and is looking to secure total funding of $82,500, which will be allocated towards various key growth-driving initiatives. This breakdown of funding requirements is listed within the funding needs section of the business plan.
With the added funding, EXSynergos Enterprise will be able to focus on enhancing the business, as well as helping fuel the growth of the business, which will, in return, help generate significant returns over the upcoming years for the business.
As Musiliu moves towards this exciting phase of business growth, the added financial investment will help achieve the projected sales revenue as shown in the financial statements found at the end of the business plan. With funding secured, Musiliu will be in a strong position to execute the business plan effectively, deliver exceptional value to the customers, and generate a positive impact on the local economy.
We are manufacturing 100% waterproof biodegradable paper straws that are made with a coating of beeswax (which is both food safe and edible) in order to prevent drinking straws to wilt prematurely prior to consuming beverages.
By integrating the wax into the fiber layers of the paper, it strengthens the paper into a rigid structure. More importantly, since beeswax is an organic matter such as oil, it 100% repels water. Beverage medium is based on water and therefore the straws themselves will not allow the water to enter into the fiber layer like traditional paper straws and wilt.
The ideal customer profile includes:
● Individuals of all demographics and of varying income levels
● Those in the hospitality industry
● Restaurants (dine-in and fast food)
Attracting such a specific client base within a rapidly expanding industry inevitably introduces competition, both offline and online. With an increasingly digital customer journey, a focus on keyword optimization is crucial for organic growth potential within search engines, enabling them to maintain competitiveness and visibility.
Given the current competitive landscape, EXSynergos Enterprise will employ multiple marketing tactics, with an emphasis on building a robust presence. This strategy will help anticipate potential threats or emerging competition, ensuring that EXSynergos Enterprise maintains a solid position to deliver projected revenues both now and in the future.
In such a dynamic business environment, it is essential to acknowledge that competition exists in various forms. The market in which EXSynergos Enterprise operates is vibrant and constantly evolving, with new entrants and existing entities seeking to capitalize on the opportunities available.
The competitors, while not explicitly named, come from a broad spectrum, ranging from similar-sized businesses to larger, more established organizations. They present a mixture of direct competition (businesses offering similar products or services) and indirect competition (businesses offering different products or services that meet the same customer need).
Before the inception of EXSynergos Enterprise, an exhaustive research process was undertaken to grasp the nuances of the industry and discern the substantial financial potential within the marketplace.
The focus of this research was on understanding market demands, the specific customer preferences and conducting a comprehensive competitive analysis. This enabled Musiliu to identify the specific products and services needed to generate optimal revenue and set EXSynergos Enterprise on the path to success.
Initial pricing for the straw is $0.11 to $0.22 per unit. The plan is to have this price down to $0.05 to $0.08 once manufacturing reaches optimum threshold.
These offerings cater to the identified demand in the targeted regions, making EXSynergos Enterprise well-positioned to capitalize on the growth of the market. In an environment of prevalent competition, Musiliu has a unique advantage in capturing a significant portion of the customers interested in these products/services.
The revenue expectations are based on this strategic offering as well, with anticipated growth year over year as a direct result of careful research and planning.
In order to maintain a competitive edge while striving for growth, Musiliu has devised a pricing strategy based on thorough market research. While the strategy forms a guideline, Musiliu understands the need for flexibility to adapt to a dynamic market environment and varied customer needs.
EXSynergos Enterprise hinges on these products and services to generate the necessary revenue to fuel the projected growth. As part of their forward-looking strategy, additional products and service offerings are anticipated in the near future.
With the funding requirements that EXSynergos Enterprise has identified, it is assumed that the growth and expansion of the said products and services will be a natural progression, further solidifying the position within the market.