We would like to build a brand recognized as the brand that disrupts the paradigm on how the world drinks coffee today, creating products driven by innovative quality, design, and sustainability.
CoffeeBruvet - Helps coffee lovers remember their own paradise
I started with a thought of what innervated and inspired me.
I've been to the islands and loved the sweetness of the air during sunrise to the mustiness and quiet drama of the sunset.
I love the feeling of hope that the gentle warmth, the buffeting breeze, the rising sun as if surprising the rhythm of the waves; the dewy leaves, the silky breeze lilting through the flowers and palms.
It was in that true balance of all my senses inspired by the sights, smells, tastes, and optimism that this thought was born.
I loved the feeling of a great coffee in the middle of all that.
I wanted to recreate that feeling without overwhelming it. I found no other coffee in the world besides Kona truly approaches that balance.
Annually, coffee drinkers consume over 200 million pounds of coffee at an average of $4 billion retail for 100% Kona coffee. With blends included, the market size is over $40 billion. The market size is further increased if you add the coffee plant byproducts, such as the coffee cherry, green coffee, and coffee blossoms which are processed into teas and supplements. The variety of cross-pollinated flowering plants, too, including magnolias, cocoa, and a variety of other fragrant varietals, makes the combination of perfect arable volcanic soil, elevation, and moderate sun a nurturing habitat for an unlimited variety of flavors you can taste in Kona coffee.
The coffee market is projected to grow at a CAGR of 4.28% for 2021-2026. Of that, the premium and super-premium coffee market is a multiple of the overall industry, boosted by factors including, scarcity, climate changes, blending, cross-marketing (diets, exercise supplementing, etc.)
The way we are planning to monetize:
Per pound, one can make $30-50 in profit per order. K-cups, blends, and ground make multiples as high as 10-20x and above per pound.
Apparel
Coffee accessories
We have over 4000 existing customers for our Kona coffees, since we have been selling on Amazon since 2016
We have a new Amazon Sales Management Team, and we never have to worry about falling behind on the latest strategies, resources, or Amazon TOS. Our team stays ahead of the curve to give us a competitive edge.
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