Escape The Ordinary Supplements

Introduction
Like the modern athlete, we strive to Escape The Ordinary by challenging conventional boundaries to offer unique, alternative solutions to the problems many seek to solve through supplementation on their path to self-improvement. Escape the Ordinary (ETO) is not just a clever name or tagline; It represents our approach to the growing market of sports nutrition, and ultimately, who we are.

Landscape
The global sports nutrition market size was valued at USD 42.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030. Nutrition and diet are essential for maximum performance. Sports nutrition products offer benefits, such as optimal gains from training, increased recovery between workouts and events, maintenance and achievement of ideal body weight, reduced injury risk, and performance consistency.

Sports supplements (versus Sports Drinks, Meal Replacements, and Weight Loss Products) accounted for the largest share at 42.3% in 2022, owing to growing awareness about health and fitness and the major commercial availability of sports supplements in the market. An increase in the number of gyms and fitness centers is also one of the significant factors contributing to the segment growth. In addition, the increasing number of new product launches and ongoing research on novel ingredients are likely to boost industry growth in the coming years.

Drilling down further, the pre-workout application segment is expected to expand at the fastest growth rate over the forecast period (2023-2030). The spike in obesity rate and the growing inclination to pursue a physically fit and active lifestyle is expected to contribute to the growth of this segment. In addition, increased healthcare expenditure on weight-loss products is expected to boost industry growth. Further, the increasing number of new product launches and ongoing research on novel ingredients are likely to boost industry growth in the coming years.  *According to Grand Review Research 2022 Market Analysis Report.

Opportunity
Capitalizing on the attention and focus on new innovation bolstering market growth, ETO has developed an industry-first product offering within the pre-workout category. Utilizing EasySnap® monodose sachet technology, ETO created a fully efficacious, ultra-concentrated, liquid pre-workout that will provide increased and sustained energy, vasodilation, and enhanced cognitive function readily consumable without the need for added water or a shaker bottle accessory.

The innovative EasySnap® monodose sachet is simple to use with its unique opening system. The sachet has a rigid PET or ABS on one side and a flexible printed film on the other. The rigid side has a patented variable cut through thickness which allows any sort of liquid to get through the opening, in a controlled manner. No need to tear open the sachet with 2 hands or bite to open, with possibility to spill the inside. The EasySnap® monodose is taken with one hand and folded with 2 fingers. The folding pressure given creates a breaking of the film in the center of the rigid side film and product flows out progressively in a controlled manner. The more pressure given with 2 fingers, the more the product flows out completely, with no mess. Also, the EasySnap® monodose sachet is made with no air inside to allow for excellent shelf life. The semi-rigid EasySnap® allows for easy daily practical use. It can be transported in a handbag, pocket, gym bag, or suitcase without the possibility of breaking.

Distribution
Currently in discussion with Eurpac Distribution services (Muscle Foods USA), ETO will focus on military exchanges throughout AAFES, NEXCOM, MCX, and CGX, as well as civilian gym and specialty retailers like 24 Hour Fitness, Gold's Gym, and independent nutrition retailers. The scope of the relationship is anywhere up to 8,000+ brick and mortar locations along with various eCommerce platforms.

With 30 servings enclosed in a retail-ready box, ETO Pre-Workout will be available to purchase in 2 different flavors (Watermelon or Lemon Berry) either as a master case (30 ea.), or individually to drive consumer trial and allow for maximum retailer convenience. This also creates a more logical and logistical approach to product sampling. Rather than creating a separate SKU or sourcing a new manufacturer who specializes in stick pack technology to divide product servings into single-serving stick packs, along with additional film and product packaging for a product that is essentially just given away, the ETO Pre-Workout sample is live product, already packaged in single-serving (monodose) sachets.

The Team
The founder and CEO of ETO Supplements is Carter Gray, a 16-year industry veteran with demonstrative success across merchandising, sales, product development, and marketing with direct involvement within specialty retail, military, ecommerce, and grocery. Carter spent 8 years with GNC positioning third party and private label brand products for success, amassing over $50mm annually, before moving on to Musclepharm to create and manage the #1 selling pre-workout across multiple channels (Kroger, iHerb, Bodybuilding.com). Recently helped build start-up, PlantFuel (OTC:PLFLF) to $3.2mm in revenue from $0 within the first year (2021).

We are seeking $500k in seed capital to finalize development, production, scale, and marketing for this incredibly unique new technology and bring about innovation to the sports nutrition space the likes of which are rarely seen. Materials have already been sourced, manufacturing partners have been secured, and soft retailer commitments have already been made. All that is missing is you!

I sincerely appreciate your time and consideration and look forward to discussing this incredible business opportunity further.

Thank you.

Carter Gray