Energy Efficiency is No Longer a Trend, It is a Economic Imperative

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Electricity plays a pivotal role in driving modern society.  It is the backbone of the world’s energy supply. It powers our homes, businesses, and industries, enabling us to perform essential tasks.  The electrification of various sectors, such as mobility (electric vehicles) and heating, has contributed to this growth.  However, with all of this has come significant increases in expenses for American homeowners.

  1. According to LendingTree, 32.3% of Americans sacrifice basic expenses to pay their energy bills.  
  2. Meanwhile, 21.2% say they’ve been unable to pay part or all of their energy bill in the same period. 
  3. Those are slight changes from the 33.9% who reported cutting back and the 23.1% who couldn’t pay an energy bill last year.
  4. Additionally, 20.5% kept home at a temperature that felt unsafe or unhealthy.
These are difficult numbers to process especially when simple, proven measures can be taken to alleviate energy expenses on a consistent monthly basis, putting money back in the pockets of homeowners.

That is where Ecostella comes in!

We are a full-service efficiency technology and services company that uses specific efficiency strategies that reduce energy consumption in homes by up to 35% - Guaranteed.  

We’re saving homeowners all over the U.S. from high energy bills with affordable options that can be installed quickly.

Founded in 2020, Ecostella is based in Lexington, Kentucky and is lead by William Geist, a 14-year veteran entrepreneur in energy efficiency.   After a few years on Wall Street, he founded Madison Energy Group, a commercial energy efficiency technology and services company that develops projects for multi-site restaurants, convenience stores, hotels, schools, and even industrial applications.  

Clients of Madison include: McDonalds, Taco Bell, Papa Johns, Hilton, Marriott, Cracker Barrel, Waste Management and many others.  This experience has been invaluable in the development of Ecostella as a leader in the residential efficiency space.  

Gaining Consumer Confidence in a Developing Sector

Along with the credibility earned from our experience in the commercial markets with tens of thousands of units installed successfully, Ecostella is also BPI Certified and Pearl Certified.

This lends additional credibility to our brand, its technologies, and our mission.  Earning trust will be vital when selling to the consumer market and we will further amplify this via social media and by proactively seeking online reviews.

Our Value Proposition in an Image

Below is an example of a 3rd party measure and verification of results showing monthly comparison of energy consumption and Ecostella device performance.  This study was performed to ASHRAE standards and conforms to utility guidelines for measure and verification and performance monitoring.  Devices installed include Stella Prime, Stella APC and SynCat360 as well as an HVAC tune up.

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Go-To-Market Strategies

There are several strategies that will be employed in parallel with one another to drive market development efforts and expansions.  

1.  Continue Partnering with Solar Sales Organizations
●  Wholesale Distribution
•  Smallest % of business selling wholesale to distributors

Market Partner Model
•Sales Program requiring no upfront fees or inventory

Ambassador Affiliate Program
•Independent Sales Reps with Team Building Capability to 3 Levels

Retro-Sale Partner Program
•Database Monetization for Reps, Sales Orgs, EPCs
•Installed Solar, DQ’d Solar, Add-on Systems – NEM 2.0 / 3.0

2.  Internal Sales Team Development

Sell Direct to Consumers
  • D2D Sales Reps
  • Home Shows
  • Conferences
  • Trade Shows
3.  E-Commerce

  • Website Traffic
  • Backlinks
  • Social Media Ads
  • White Labeled Partner Websites
4.  Expansion Marketing Programs

  • Realtor Teams
  • Roofing
  • Alarms
  • AirBnB / Investment Real Estate
  • Senior Living Communities
  • Renters – the Blue Ocean
  • Solar Voucher Program

Financing Ecostella Clients

Ecostella offers financing through the (NEIF) National Energy Improvement Fund and (TAG) The Awareness Group; each with their own terms and requirements. 

Special Financing with Low Guaranteed Monthly Payments

Ø100% Financing of Project 
From $2,500 to $35,000 
 Simple Interest Unsecured Loan – No Lien On Property
 Low Guaranteed Fixed Monthly Payments – Not A Credit Card Or Teaser Rate
Complete Flexibility on How Much Interest You Pay  – Pay Off Or Pay Ahead With No Penalty Simple, Transparent, Expert, Trusted Financing From The Nation’s Most Experienced B-Corp Energy Lender
 Instant and Accurate Pre-Approvals

*Financing with NEIF available in the green states

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Financing Ecostella Clients

Ecostella offers financing through the (NEIF) National Energy Improvement Fund and (TAG) The Awareness Group; each with their own terms and requirements. 

  • Rates:  4.99% - 10.99%
  • Terms:  10 Years – 25 Years
  • Min 640 Credit Score
  • Dealer Fees:  15-20%
  • Efficiency, Home Improvement, Solar Eligible
  • Instant Pre-Approvals

*Financing with TAG is available in all 50 states.

Execution is Key – Our Installation Network

Ecostella has the unique capability of scaling its network of installers in most areas very quickly.  When the need arises, our team makes calls to licensed HVAC companies; offering them the opportunity to become a certified installer with us for the benefit of receiving install jobs.  

On average, it takes 1 – 5 days to onboard a new installer.  

Install completion times range 5-7 days. 

Near term initiatives include licensing efficiency divisions to our installers where they would provide access to their customer lists by uploading them into a designated CRM and internal Ecostella Ambassadors would market our offerings to
them and then split commission. 

Active States Where Ecostella is Being Sold

New Jersey
New York

Puerto Rico

Leveraging DOE Programs 

Home Energy Rebate Program - $4.3 Billion in Funds Available
Home Electrification and Appliance Rebates Program - $4.5 Billion Funds Available 

Under the Inflation Reduction Act of 2022 (IRA), DOE received $4.3 billion for the Home Efficiency Rebate Program, $4.5 billion for the Home Electrification and Appliance Rebate Program (collectively, the “Home Energy Rebate Programs”), and $200 million for Contractor Training Grants. These funding streams fund states, territories, and tribes to provide rebates for home energy efficiency and electrification upgrades. 1 Rebates will be available for single family and multifamily homes, with a focus on serving low-income households and households in disadvantaged communities.

A coordinated marketing effort around these two incentive programs could easily generate millions of dollars in revenue for Ecostella.  Not only do several of the incentives apply to our packages, but they are great ways of connecting with homeowners (in the approved states) that are looking to upgrade 
various components of their home making the conversation regarding other
energy efficiency upgrades even easier. 

Breakdown of Available Funds per Household

Maximum per Household - $14,000

Heat Pump - $8,000
Qualified Contractor Incentive - $500
Electrical Wiring Upgrade - $2,500
Electric Load / Service Panel Upgrades - $4,000
Heat Pump Water Heater - $1,750
Electric Heat Pump Clothes Dryer - $840
Electric Cooktop, Stone, Range or Oven - $840
Insulation and Air Sealing - $1,600

Stella’s Initiatives:

  • Product Development / Improvement + Control of Manufacturing
  • GHL System Buildout
  • Executive Team Development
  • Installer Network Buildout
  • Government Program Leverage – HERO / HERP
  • Utility Direct Install Programs / Incentives
  • Walmart Sites / Buildouts
  • Full Ramp Up of Social Media

Ecostella proposes 30% equity in exchange for a $2.835 million dollar investment with the option for equity buyback in the range of 10-20% at a predetermined multiple of 3X along with quarterly profit distributions commensurate with equity share beginning after the first 12 months from the date of consummation.  

Ecostella intends to exit within 3 – 5 years.

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