Documentation and info for SBA Loan Submission
Business Plan: Indoor Pickleball Facility
1. Business Concept:
Description: Establishing an indoor pickleball facility to protect against the extreme weather conditions experienced in Texas.
Objective: Introduce pickleball to a densely populated area lacking access to dedicated courts.
Vision: Create a welcoming space for pickleball enthusiasts of all skill levels to foster a love for the game. Also creating a competitive league of varying ages and skill levels.
2. Business Goals and Vision:
Goals:
Build and operate a state-of-the-art indoor pickleball facility.
Provide an inclusive environment for players of all skill levels.
Establish a vibrant pickleball community in the targeted location.
Vision: To be the go-to indoor pickleball facility within the Cypress and surrounding residential areas, offering a welcoming space for individuals passionate about the game.
3. Product Description and Differentiation:
Description:
Indoor facility with 4 pickleball courts.
Inclusive environment that encourages players of all skill levels.
Open to beginners, newcomers, and skilled players.
Differentiation:
Non-threatening environment that doesn't segregate players based on skill level.
Emphasis on fostering a love for the game rather than focusing solely on competition.
Leagues created to target a customer that might no normally have access to pickleball (Stay at home mothers/parent, younger kids looking to develop a new skill, etc.)
Eventually open a kid care during the day to target stay at home parents w/kids
Looking at utilizing the space the building offers and opening additional sports leagues: i9 basketball, soccer, volley leagues whilte also running pickleball.
4. Target Market:
All pickleball enthusiasts:
Beginners looking to learn and enjoy the game.
Newcomers seeking a friendly environment to play.
Skilled players wanting a dedicated space for advanced play.
5. Marketing Strategy:
Door-to-Door Campaign:
Engage with local communities in targeted areas.
Distribute informational materials and gather interest.
Online Surveys:
Conduct online surveys to understand preferences and demand.
Utilize social media platforms and local community forums.
Collaborate with Local Businesses:
Establish partnerships with local businesses for mutual promotions.
Leverage community events and gatherings for promotion.
6. Financial Projections:
Initial Investment:
Construction of indoor facility, court setup, and amenities.
Marketing and promotional expenses.
Revenue Streams:
Membership fees.
Court rental fees.
Merchandise sales.
Financial Goals:
$15,000 made monthly within 3 months.
Break even within 6 months (this includes all fees in addition to membership fees)
Sustain Break even with just memberships within the first year.
7. Operational Plan:
Facility Operations:
Staffing for court management, maintenance, and customer service.
Operational hours based on peak demand and community preferences.
Community Engagement:
Organize pickleball tournaments, leagues, and events.
Conduct workshops and training sessions for players of all levels.
Hire Progessional coaches/pro's for individual trainings or classes.
8. Risk Mitigation:
Insurance Coverage:
Comprehensive liability insurance to cover accidents and injuries.
LLC's created for both
Contingency Plans:
Emergency protocols and evacuation plans.
Financial reserves for unforeseen circumstances.
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