Enchanted Sweeps

We're a fantasy-based, sweepstakes gaming company generating $90k a month in gross revenue. We're raising $500k to expand development on our site and to start marketing nationally. 

Enchanted Sweeps (ES) is a web-based Sweepstakes company. ES offers a platform where users can play a multitude of games for entertainment and the chance to win cash prizes.

ES’s mission is to be quirky, entertaining, and make everyone feel like a winner, even when they lose.

Problem Statement - 

After researching several different social sweepstakes sites, Chumba Casino, Pulsz, Luckyland Slots, it was apparent that customers of these sweepstakes gaming sites reported low win rates, lack of loyalty rewards, lack of entertainment value, and overall dissatisfaction with value received.  

Proposed Solution - 

Create a more customer centric social business model with a more robust rewards program than you would see in a typical sweepstakes site, as well as better RTP.  Wrap this business model in a more fun, engaging, UI with some stereotypes and tropes that push the envelope and deliver this package with more edge, and snap than your average "me also" sweepstakes site.  Add to that, more entertainment value in the form of comics, free to play video games, and possible other forms of media such as cartoons, videos and physical gifts shipped to the customers' doors.  

Value - 

With improved RTP, delivering better rewards and bonuses, we should be able to entice new customers, and retain old customers that are seeking a more enjoyably complete sweepstakes experience.  Not only that, listening to and entertaining the customer across several different mediums should create brand identity and loyalty not seen in the gambling industry.  

Final Thoughts & Next Steps - 

We are creating a sustainable business model by listening to the customers' feedback, in an industry where their complaints normally fall on deaf ears, which gives users a better overall experience.  With improved bonuses & loyalty programs in place we should continue to collect organized data from customers to stay ahead of the competition. Our user base is growing, but will grow even faster with improved marketing & SEO

Mission Statement:
At Enchanted Sweeps we offer an escape from everyday life into an exciting fantasy-based, modern sweepstakes gaming site where everyone feels like the winner. We make certain of that through our cutting edge robust rewards program that places our players in the spotlight of an immersive fantasy experience that rewards them for their efforts.

Opportunities -

Community:  A growing community of loyal customers
Instagram:  Current #1 result when you Google Enchanted Sweeps. Plenty of room to grow
Brand Recognition:  Brand will strengthen with consistent branding across platform & social media
Games:  Adding more games will create an even more streamlined experience and keep people on site
SEO Growth: Plenty of opportunities to improve SEO and discoverability
Brand Identity:  Brand voice, colors, and message can be unified to create a stronger brand presence. 
Rewards Programs:  Cashback loyalty rewards, Refer-A-Friend reward & Enchanted Coin bonuses