Our company specializes in handmade personal care and self-care products crafted with natural ingredients, ensuring high-quality and eco-friendly options for our customers. We operate through a diversified business model, combining e-commerce, wholesale distribution, and two brick-and-mortar locations: one in Hamilton and another in Oshawa. These locations not only serve as retail spaces but also offer specialized curly hair salon services, which have become a cornerstone of our business.

Our primary focus is on the curly-haired community in Hamilton, where dedicated salons for this niche are scarce. We understand the unique needs of curly hair and offer tailored, personalized services and products. Our salon is led by Noëlle, a certified curly hair specialist, whose expertise and dedication have garnered rave reviews from clients. Noelle also provides specialized education for her curly haired customers. Her ability to provide customized care based on individual hair types has made our salon a trusted resource for curly-haired individuals, contributing significantly to our revenue growth.

The target audience for our salon services and products ranges from  women (16-85) to men who are seeking specialized curly hair care. We have cultivated a loyal following within this demographic, offering not only hair services but also personalized consultations and product recommendations.

Given the market demand and feedback from our customers, we are expanding into the development of a new line of unscented, naturally made curly hair products. This line will cater to clients who are sensitive to fragrances or prefer fragrance-free options, ensuring that we can meet the diverse needs of our growing customer base. We are seeking funding to support the research, development, and marketing of this new product range, with the goal of enhancing our offerings and continuing to serve the curly-haired community. This funding will allow us to innovate and broaden our reach, while maintaining the exceptional level of service and care that has made us successful.