Edu@Home

Raising money to complete online Marketplace company start-up.

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I have developed Edu@Home is an online marketplace that caters to parents needing a specialized tutor that will assist their children during school hours in their home, due to Covid's impact on our country. I am looking for 50,000 to help with an effective online launch of the business.
We are a hiring agency for High school seniors, college students, and certified teachers who are expected to tutor and monitor student’s online schedule and assist the student’s virtual learning sessions. We are known for compassion for parents and utilizing instructional care for each learner.
Edu@Home is a business birthed out of concern for parents who need help during our country's most trying time of virtual learning and new experiences. We hire the most qualified contractors, certified through our system. We will ensure that we work hard to meet and surpass all our student's and parent's expectations and educational goals whenever you hire our services. Edu@Home is known for the great care we give to clients and employees alike. We will continue to uphold these standards.
Customer Segment

As a standard private tutorial and homeschooling services provider for virtual learners, Edu@Home Care Support Teacher/Tutor Services will offer a wide range of tutorial services hence we are well trained and equipped to service a wide range of students (Primary, middle school, and high school).

Our target market as a private tutorial services provider for virtual learners will cut across people of different classes and people from all walks of life. We are coming into the tutorial/education industries with a business concept that will enable us to work to with the students at different learning stages.

Below is a list of the students that we will specifically design our tutorial services for

  • Primary school students
  • Middle school students
  • High school students

Mission

Edu@Home is a customer-centered company. At Edu@Home our mission is to help the distressed parents by assisting them with daily help to ensure that their child’s learning does not stop because they are not in a school building. Our main focus is on making the tutor hiring process seamless and transparent. Through our proprietary technology, we help parents by providing them with expert tutors and those that will help and support their kids while learning online.

Therefore, our most targeted customer bases are parents with children who are homeschooled and work from home.

Value Proposition

Edu@Home is a business birthed out of concern for parents who need help during our country's most trying time of virtual learning and new experiences. The customer needs that will be met is the comfort in knowing that their student will be monitored by trusted staff to complete daily required assignments sent by their teachers to our staff, who will also serve lunch and assist tutorially while the parent is working in the home environment. This is a need for most families who cannot maintain the expectations of monitoring their students during virtual learning hours. Our core value is enhancing the tutor hiring process by utilization of the most current technology and making it transparent and seamless while hiring the best in the field. We do this by offering specialized and professional services to every customer with satisfactory results to create brand awareness and invest in promoting the company's goodwill. Our hiring efforts will aid in certifying all employees/contractors through thorough background checks and certification checks. We believe in holding to integrity and working to provide a professional environment that shows our employees and contractors that they are valued. 

Distribution Channel

Our website is designed to give our customers full authenticity and to identify teachers for all different learning levels with different expertise starting from high school Seniors, College students as well as Certified teachers. We give our clients an interactive experience with access to monthly payment savings, so they get an idea of the quality and teaching methodology of our available tutors and teachers at a lower cost. We help our customers to search for tutors and teachers matching their criteria and finally present them with a number of different expertise and subject specialized teachers. We provide a medium where our clients can select according to their requirements, purpose, budget, and provide customized services. 

We have already started the process to build apps that will be user friendly. Where clients can select a CST (which is our care support teachers/tutors) of their choice, select the schedule and time make payments collect based on referrals choose to enter a drawing for promotional discounts, and more.

As Edu@Home is a customer-centered company, the primary advantages of hiring tutors and certified teachers through Edu@Home will be ease, convenience, and great quality. The whole process from submitting the application to hiring our teachers for tutoring and homeschooling services is transparent, seamless, and worry-free.

Revenue Stream

There are three flat rates for our clients in which they can choose. As of right now, most companies that have similar services have a block of 1-hour availability set aside by teachers. They do multiple lessons in various addresses in one day. Our clients will be able to hire a CST which is a Care Support Teacher/Tutor from Edu@Home that will be able to do more time than the minimum of most of these agencies. Therefore for 1-hour a day the cost per month is $300. There is a 1st-time initial registration fee of $30. Then there is a 2-hour day cost of $32 totaling $540 a month with the 1st time initial registration fee of $30. The last flat rate is 3-hour a day with a Monthly rate of $760 with a 1st time initial registration fee of $30.  This is based on a-day work and school week. There is another cost plan that is called “Tailored to you”. This allows the client to choose anywhere from any-choice of maybe just 3 hours a week. This is similar to tutorial companies out there. This provides versatility and gives parents broad options. For certified teachers that we hire, their hourly rate will cost a parent $20 an hour plus any additional for varied requests.

Key Resources

Storytelling will be a part of marketing, feedbacks, and customer reviews are crucial. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Edu@Home Care Support Teacher/Tutor Services for virtual learners. We will also ensure that our students’ excellent results from national exams and other exams speak for us in the marketplace. These are key resources in order to continue customer relationships, distribution channels, and our revenue streams

We have already started a blog where we post informative, up-to-date, and the latest information regarding education trends, tips, and smart study tricks. We use educational, productive, and informative content to raise awareness on the mission and vision of the company to bring in additional customers, create flyers and business cards to display at events like education expo, book clubs, library meet and greets, etc. 

 Instagram & Facebook Marketing

In this, we will divide it into 4 steps, 

1.    Informational and Educational content (About purpose, value & choices)
2.    Inspiring content (about the impact of the global pandemic on learning and how your services will cater to improve the homeschooling and e-learning of students at different grade levels)
3.    Connection Content (Clients and word of mouth)
4.    Sales Content (Offering the services at great prices)

Post consistently but not all the time: we don’t need to keep a daily blog on our site in order to rank well. When we’re running a successful homeschooling and tutoring business, there’s not much time for that. Publishing weekly in order to keep our website updated is enough. The key here is to pick a time frame and stick to it. Consistency is key when it comes to keeping up our online presence.

Key Activities 

What we need to perform well.
Our website is designed to give our customers full authenticity and to identify teachers for all different learning levels with different expertise starting from high school Seniors, College students as well as Certified teachers. We hire the most qualified contractors, certified through our system of excellent background checks and thorough accreditation investigations. This is to ensure parents and guardians of the measures we take to make certain that you are confident with the Child Support Worker who is hired to monitor the student through their school day, while at home.

Not only will students be monitored and tutored, during virtual school, but they will also be fed during their lunch hour. The student’s schedule will remain fulfilled and this will reflect in the student’s grades and improvement and the parent’s ability to balance their work/home schedule.

Key Suppliers

Our key suppliers are My Program Developer and Marketing Director, Use of SaaS which helps and aids with software usage and saves money on programs that are not compatible with any operating system. Initial partnership and onboarding platform Highlevel used until expansion revenues are available.


Researchers understand how parent involvement supports students when students are involved in virtual learning and back and forth activities to campuses and what it takes for them to develop. Some caregivers/parent, who chose virtual learning exclusively now, could also be facing work schedules or family circumstances that make supporting remote learning difficult. Amongst the variety of difficulties and limitations that families face, there are many ways parents can support their children’s education by benefiting from the services of companies like Edu@Home.



 

 

 

 

 

 

 

 

 

  

 

 

 

 

 



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