SUMMARY
•We are a Canadian based small business with a small shop manufacturing home products that are decorative, but also have utility. We are focused on e-commerce channels and have expertise in the Amazon marketplace.
•Brand is currently positioned around using fine premium Canadian materials, handmade, and eco-friendly. We deliberately want to keep "Canadian" aspect flexible in order to appeal to American consumers as part of scaling strategy.
•We recently just launched first SKU selling on Amazon.ca with view to expand into different channels and add new products to our line up.
•Founder has record of successfully launching on the Amazon marketplace as well as running previous business in home decor services. Partner experienced working in light industrial manufacturing.
•We are looking for a strategic financial partner to help us survive the start-up phase, bringing new SKUs to market, and launch in U.S.
•Business model based on designing products in a data driven manner using, sales, keyword & review data harvested from Amazon.
FUNDING REQUESTED
We are looking for approx. $25-$30K for 30% stake of company
First SKU has been launched on Amazon.ca and live for under 2 weeks with Revenue of: $2700 CAD
We have inputs of approx. $20K CAD of our own funds - Equity is currently split 55% and 45% between founder and partner
FOUNDER: Nathan Armstrong
•previous successful launch of private labelled garden product sourced from China - was unable to sustain supply due to Covid & risks of failure from supplier
•recent consulting & management services for Catch-On Fishing Products - listing & ppc advertising management on Amazon marketplace resulted in 10X increase in sales from previous year(yes in part boosted by massive shift to online buying due to Covid) *Reference Available
•Season small business owner contracting paint jobs in commercial, industrial, & residential sectors. Valuable experience seeing customer struggles with design & decorating decisions.
•training in user experience design methodologies such as split testing, consumer research
•front end web design experience working for small business clients & graphic design skills
•Completed Harvard Business Schools Online Certificate in Entrepreneurship Essentials
COMPANY STRATEGY IN A NUTSHELL
1)Analyze sales & review data on Amazon
2)Assess market niches, consumer psychographics, & competitiveness
3)Develop & Launch products in home decor/housewares niche on Amazon.ca
4)Launch tested products on Amazon.ca into U.S. marketplace
5)Expand & monetize in other marketplaces: Etsy, Wayfair etc.
6)Sell the Company built on Brand Position & SKU Diversity for Millions ; )
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