Earth's Fortune

In 2003, I invented,produced, and sold a Volcanic Ash, Humate ( humic shale ) blend that I called Earth's Fortune, "It's what plants eat!" plant food. Actually the USDA termed it a soil amendment because it does not fulfill the requirements of having at least a 1-1-1 NPK content to classify it as a "plant food" So our labeling and terminology had to be changed a bit to satisfy retail sales, but the results we got from this product were nothing short of astonishing. After trekking to many nursery shows and making connections, we had a pretty good stream of business going, due to the fact that EF sold itself.

When we were sitting in front of the head buyer for Lowe's Home & Garden (he tried the product and called ME ) we were working on a 100 store opening in the California,Arizona, and Texas markets. I came home elated. a month later, black Monday hit, and my investor walked into my office and told me he'd lost a ton in the market, and was pulling the plug. I managed to land this private investor by saving a spruce tree from death with EF.

So, needless to say, I had to venture out and find employment elsewhere. What I learned from trying to become the next "Miracle Gro" was that the majority of my retailers (even the ones that used it to boost their inventory) expected the pails to just walk off the shelf. The Nurseries that actually promoted EF made their margins, had happy return customers, and it was a good marriage.

What I am trying to explain is I didn't have the E infrastructure available to me as I do now. I now am concentrating on the Cannabis/Hemp growers, and an Ecommerce site that folks can buy the product from. I think if we concentrate on those two sectors initially, it keeps overhead down to a minimum.  It doesn't take a large team of people to move this product. It just takes good targeting.

Earth's Fortune is truly unique due to the process we use to make it into such a fine powder. You can't take Volcanic cinders and Humic shale and just throw it in a bag. It won't break down. We turn those items into a powder as fine as talc. Stunning results are achieved in less than a week. It won't burn plants or trees, it builds soil structure due to its high carbon content. The humic and fulvic acids lower the Ph, and release existing nutrients in the soil that have been "locked up" due to the lack of an effective delivery system. It contains 4% Iron. Unheard of in ordinary fertilizers/plant foods. It is 100% Organic. It helps plants become more drought tolerant, and fights insect damage due to the uptick in vigor. Increases caliper diameters in trees. Produces much higher yields in Veggies, and you get a healthier vegetable cue to the plant taking up all the minerals and trace elements found in EF.

I could go on and on, I know this is a long letter, but this product is a game changer. I've seen way too much evidence to doubt it. Oh, and it is priced affordably. I have had a passion for EF since I put it on my Roses 17 years ago, and they grew 2 feet in two months, leaves so dark green they looked fake, and blooms covered the whole plant. I look forward to speaking with you soon.