Business Name: Early Affirmations
Founders& CEO : Rickey & Kia Davis
Company Type: For-Profit (Operates under Herstory 12-21, LLC) DBA Early Affirmations Industry: E-commerce, Retail, Toys, Affirmation-Based Products, and Self-Esteem Development
Executive Summary:
Early Affirmations (EA) is a mission-driven brand dedicated to building confidence and self-esteem in children through affirmations. Our flagship product, the 18-inch Kyya doll, is a voice-activated toy that speaks positive affirmations. Unlike traditional “talking” dolls that make sounds, Kyya instills powerful self-affirming messages such as: "I’m Beautiful, I’m Smart, I’m Strong, and I’m Going to Change the World." Since launching in 2022, Early Affirmations has evolved beyond just dolls, expanding into affirmation & positivity apparel, digital resources, and educational initiatives designed to nurture confidence in children early before negative societal influences take root. Our goal is to become the leading brand in self-esteem development for children through innovative, affirming products. We seek investment to scale our marketing efforts, secure key accreditation M.E.S.H (Mental, Emotional, Physical, Health) expand product lines, and grow our reach within schools, community organizations, and national retail markets.
Low self-esteem and confidence issues often begin in early childhood and persist into adulthood. Studies show that by age 5, children start forming a sense of self-worth, yet society bombards them with negative messaging, unrealistic beauty standards, and social pressures. The rise of social media has only intensified these issues, leading to increased cases of anxiety, depression, and self-doubt in both children and adults.
Early Affirmations provides a proactive approach to confidence-building by introducing affirmations at a young age. Our unique, voice-activated dolls serve as a tool for children to internalize positive self-talk, reinforcing resilience and self-worth. We combine affirmations with community engagement, school partnerships, and an expanding line of self-esteem-building products to create lasting impact.
The global toy market is valued at over $100 billion, with the dolls segment continuing to be a dominant force coming in at 13.9 Million forecasted to reach 15.9 by 2033. Self-Esteem & Mental Wellness have their own piece of this unique niche market. Affirmation-based products and tools for mental wellness have surged in demand, particularly for children. This is proof that the M.E.S.H. accreditation would be in perfect alignment for EA to acquire. Tapping into a growing demand for diverse, affirming toys. Who is buying these types of toys and programs? Parents, grandparents, and guardians looking for meaningful toys, Schools and educational programs focused on social-emotional learning (SEL) - Community organizations and youth empowerment programs. In addition to Retailers and online marketplaces seeking diverse, high-quality toys.
Primary Revenue Streams include direct Product or Merchandise Sales Kyya Doll ($75 per unit) Affirmation Apparel & Accessories varies in cost starting at $10+. Digital and Printable Self-Esteem Resources $15 +, B2B & Bulk/ Wholesale distributed on FAIRE. Partnerships with schools, nonprofits, and youth organizations. Speaking & Workshops (Elevate & Empower. The umbrella company of EA) Self-esteem and confidence building workshops for children, parents, and educators. Corporate speaking engagements on the cost of confidence. Rates vary due to tailoring and customization of client.
What sets us apart is our doll is the only doll (extensive research completed for due diligence) that provide affirmations as an embedded feature. Obtaining M.E.S.H. accreditation will allow us to market Kyya as a "Support Doll," giving us a competitive edge in the mental wellness category. Mission-Driven Brand unlike mass-market dolls, we are purpose-built to instill confidence and self-worth. We also have Strong Community Engagement, Direct partnerships with schools, community programs, and events ensure visibility and impact.
We are seeking 50K in funding to accelerate growth and scale operations. Funds will be allocated as follows: M.E.S.H. Accreditation ($999) Lifetime accreditation and marketing as a "Support Doll”. Marketing & Brand Awareness ($12,000+) Digital advertising, influencer partnerships, and content creation. Retail Expansion ($15,000+) Pitching to retailers, attending trade shows, and increasing distribution. New Product Development ($20,000+) Expanding the affirmation-based product line, developing additional toys.
Early Affirmations is more than just a toy company it’s a movement to redefine self-esteem for the next generation while still uplifting adults. With your investment, we will scale our reach, solidify our place in the toy industry, and empower countless children with confidence-building affirmations. Join us in shaping a future where every child grows up knowing their worth. Invest in Early Affirmations. Invest in Confidence. Would love to hear your thoughts does this align with what you envisioned?