E-Com healthy grocery stores & Food Items Distribution in Dubai

Background
- Initially, we started supplying to retail supermarkets in Dubai before realized they are gap in the market providing communities with healthy nutritious, and high-quality products. we embarked on building www.nourify.shop
- Our online stores aim to provide healthier alternatives to daily consumed grocery and food items. Healthier alternatives mean natural products with No artificial flavors or colors and no or minimum preservatives. Currently, our Target Market is the United Arab Emirates.

USP to Suppliers
- Weekly payments for goods sold from suppliers as compared to the 60 days when they supply to supermarkets. This will enable us to onboard niche products from small business owners who haven’t had the visibility or potential to build an e-commerce portal.

- Bigger reach to clients and avoid charges like listing fees to the suppliers.

USP to Clients
- Great pricing, for the products that we import the price to the end customer will be better than the competitor.

- Take over the competition by using Tech to integrate – Loyalty cards, Promo codes Referral programs, and same-day delivery. 

Business Overview
-150 SKU's. A mix of FMCG commodities like edible oil, sugar, spices, and value-added products like millet snacks, coconut dip, coconut milk, and blended spices.
- Created our own brands. We are distributors to various other brands.
- Export house established in India for sourcing.
- Director has 10+ years of experience in sales and has been a resident of Dubai.
- We possess a trade license, food import export license, and TRN registration.

Products & Services Overview
- Our products are focused on Healthy living - with no preservatives, and no artificial color.
- Examples of products are rice, oil, millet cookies, millet noodles, coconut chutney, alternative milk, snacks, coconut sugar, palm sugar and spices, and vanilla.

Future Scope
Expand to other countries in the Middle East (Kuwait, Bahrain, Qatar and East Africa - Kenya, Tanzania)

The Team (Co-Founders)
Vijay  - Based in Canada, working on the Tech behind the stores
Pooja - Based in Dubai, managing the sales & distribution, and operation
Vicky - Based in Qatar, managing the procurement and sourcing of products

Sales
1st  year  - US$ 400K
2nd year - US$ 800K
3rd year -  US$ 1.5 Million