DOOZEE BESPOKE ICE CREAM BARS
The phrase “American as Apple Pie” has never been quite right! The quintessential American dessert has long been the stuff that goes on top of that Apple Pie: Ice Cream! However, the old dig & scoop and frozen yogurt shops are becoming antiquated as Gen Z and Younger Millennials seek a more customized, unique, and experiential ice cream product. We now have an opportunity to fill this void in the market with our Doozee Bespoke Ice Cream Bar Store. The concept will serve up delicious velvety smooth all-natural Madagascar vanilla ice cream bars dipped into luxury hard-shell coatings with a choice of nuts, sprinkles, candies, and cereal toppings. Customers will have 5 million unique combinations to choose from with every custom order. Last year US citizens spent billions purchasing more than 1.3 billion gallons of ice cream
(Source: International Dairy Foods Association). In any given two-week period, according to research by NPD Group, 40% of Americans will eat ice cream—that’s nearly as large a share as will drink coffee (47%). In 1989, Unilever launched Magnum® as the first handheld ice cream bar targeted as a premium adult offering. Today, they are one of the world’s leading ice cream brands, selling well-over one billion units annually worldwide. We believe that the customization options and the experience of creating a one-of-a-kind ice cream bar will prove irrestistable to our target market. Our Doozee Bespoke Ice Cream Bar allows the patron to run a gauntlet of scrumptious options which range from the fanciful (e.g., Love Mix - Red Lips & Rose sprinkles) to the extravagant (e.g., Dom Perignon® Gummy Bears ) to the ultra-indulgent, a Doozee bar dipped-coated in chocolate, topped with the rarest and most expensive chocolate Toak Chocolate with 24k gold-leaf. - we have an investment deck (
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