Pickleball is one of the fastest-growing sports in North America, the Canadian home of pickleball is Vancouver, where the first courts were built by 1984. According to a survey done this January, there are an estimated 1.37 million players and an increasing demand for year-round, high-quality indoor facilities. Indoor pickleball is gaining popularity as it allows for play regardless of weather conditions, which is essential in many regions.
Business Model: Indoor Pickleball Facility offering court rentals, memberships, lessons, leagues, tournaments, and a retail shop.
Mission Statement: Dink Pickleball aims to provide a vibrant, welcoming environment where pickleball enthusiasts of all skill levels can play, improve, and socialise. We are committed to growing the sport by fostering a community-centric atmosphere and offering top-notch facilities.
Objectives:
- Become the go-to indoor pickleball destination in the local area within the first year of operation.
- Generate steady revenue through memberships, court rentals, and special events (leagues, tournaments).
- Develop expansion plan into other provinces of Canada
- Establish a new brand associated with Pickleball, breaking into athletic goods and apparels market.
Target Market:
Adults aged 18-65: Pickleball is particularly popular among adults in the age group. The average age of pickleball players in 2021 is 38.1 years old, a decrease of 2.9 years (41) in 2020. It offers a low-impact but highly social and competitive environment.
Retirees and seniors: Many pickleball players are retirees aged 50+ who seek recreational and fitness opportunities, ensuring demand during off peak hours..
Families and younger players: With its easy-to-learn format and low barriers to entry, pickleball is gaining traction among families looking for activities that suit all ages, as well as teenagers looking for alternatives to Tennis
Schools and youth programs: Hosting clinics or after-school programs to attract younger demographics will also be a part of the long-term strategy.
Popular in different communities: Pickleball can be considered as an alternative to both tennis, which is most popular with the local Canadian community, as well as badminton, which is most popular with the Asian community within Richmond and Vancouver.
- Growing popularity: Pickleball’s participation grew by an incredible 223.5% in four years since 2020 in the US,
- Year-round demand: Indoor facilities are becoming essential in areas where outdoor play is seasonal, there are a total of 9 outdoor courts located in Richmond, 42 in Greater Vancouver Area. As we head into the winter, outdoor courts will be affected by the cold and rainy weather.
- Community focus: Pickleball players seek social engagement through leagues, events, and tournaments. It is one of the most social sports where new players are invited with existing players due to the sense of novelty.
Competitive Analysis:
- Direct competitors: There are only 1 existing indoor sports complexes currently established in Richmond with 8 indoor courts, one other sports facility yet to open which offers another 8 indoor courts.
- Indirect competitors: Gyms, fitness studios, badminton centre and outdoor pickleball courts.
- Competitive edge: Dink Pickleball will differentiate itself with dedicated pickleball courts, professional coaching staff, modern facilities, and a strong community-oriented approach creating loyalty within the pickleball community.
Our team 4 entrepreneurs from different industries, have secured a majority amounts in funding. We are looking for the extra $100,000 for the use of facility renovation, product development, marketing and advertisements to kick start our companies venture into 2025.
The Maximum Monthly Revenue projection are estimated to be CA$124,008, with careful analyses of current established business in the same industry, the occupancy rate are over 80% during weekdays and over 95% during weekends. Which are hardly matched by other sports recreational facility due to the diverse community of pickleball.
If you as an investor see the potential and our vision of developing not only a facility, but a brand with unlimited potential into the market of Pickleball, let's connect and bring the future of Pickleball to life!
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