DEXASCAN.COM

DEXASCAN.COM was created out of passion for connecting business to health optimization, wellness, and longevity by its founders Tony Orlando and Kristin Orlando. As an early adopter of DEXA (Dual‑Energy X‑ray Absorptiometry) technology to measure bone health, body composition, and visceral fat — the leading predictor of cardiovascular disease and Type 2 Diabetes — the founders believe that everyone should be educated on the importance of having a DEXA Scan early in life, and to measure, track, and improve their results over time.

In the post‑COVID era, as people focus on longevity and living a longer, healthier life, the spotlight has been on DEXA technology. Dr. Peter Attia, #1 New York Times bestselling author of Outlive, states: “It doesn’t take much visceral fat to cause problems.” Even a 40‑year‑old man with average (50th percentile) total body fat “would be considered at exceptionally high risk for cardiovascular disease and type 2 diabetes, in the top 5 percent of risk for your age and sex.”

Initially, the goal of DEXASCAN.COM was to educate people about the importance of a DEXA Scan in their overall health regimen. The passion project has since evolved into an opportunity to help people live longer and improve their quality time with family and friends. Plans include continued app development and the creation of an algorithm to help people optimize their health using data from their DEXA Scan, wearable fitness devices, Metabolic Health Tests, VO₂ testing, and other health optimization services.

Over the last 3 years, the founders have:

• Built organic website traffic to over 100,000 visitors per month

• Increased the number of providers

• Developed an extensive email marketing list

• Developed and launched an app for measuring and tracking body composition changes

All of this has been achieved while working part‑time on the project. Now, with a renewed focus on the e‑commerce platform and app development, the team is committed to making DEXA technology accessible to people of all ages, races, and socio‑economic backgrounds.