DEW HVAC Training Services Center (DEW HVAC TSC) expects rapid expansion in the trade school/education industry. DEW HVAC TSC solicits financial backing to be able to introduce its new service. Our mission is to provide affordable EPA-certified HVAC training for individuals, serving as a workforce pipeline for HVAC businesses and the community by producing highly skilled technicians, thus meeting the demand for well-trained HVAC professionals in the field.
DEW HVAC Training Services Center is prepared to introduce the following services to the market:
1. HVAC Certification Program: DEW HVAC Training Services Center provides HVAC certification through educational training, hands on, real life and a real time experience through field experience, lab hours, and IVR training, and knowledge to individuals who are interested in learning the field of HVAC. We train enrollees to be prepared for work immediately after certification. This allows our enrollees to start as a technician (with experience) at a technician rate of pay with experience. This program is 18 weeks, offers 65% hands-on training, 20% online theory learning, and 15% field experience.
2. GED Preparatory Program: Provides the community an affordable opportunity to receive educational prep for GED testing, including testing.
3. Watch care Services: This service provides childcare services for all enrollees in any program with DEW HVAC Training Services Center only while applicants are on campus for class.
4. We will eventually become a testing center open to the community, for all customers, and individuals who need to become certified through testing in the field of HVAC (i.e., EPA and NATE testing) even if they did not enroll with DEW HVAC Training Services Center.
Our Competitive Advantage
DEW TSC focuses on providing:
● Cost-effective programs: HVAC certification 18-week program, Watch care services, GED preparatory 14-week program
● Training Flexibility
● Field experience
● Hands-on learning experience
● Interactive Virtual Reality for real-time learning
● Software, books, materials, and uniforms
● Financial options such as loans, scholarships, and opportunities to lower program costs
● HVAC Technician Job Placement/Recruitment Showcase for potential employment opportunities
● Resume building, employability, and interview skills training
● And more comprehensive services to ensure student success
Funding Request
DEW TSC is requesting 500K to be used for start-up expenses and rennovations. The funds will be used to purchase computers, educational materials, software, HVAC materials, office supplies, staffing including benefits and payroll, marketing, rent, utilities, rennovations and other materials needed for the business.
Business Goals and Objectives
Year 1 Goal (2024)
● To generate $1,140,000 in revenue, by providing HVAC certifications to at least 30 individuals during Jan 2024 - May 2024, 30 individuals during Summer 2024 and at least 60 individuals during August 2024 - December 2024.
● To generate $10,000 in revenue, by providing GED Prep services to at least 4 individuals during Jan 2024 - May 2024, 2 individuals during summer of 2024, and at least 4 individuals during August 2024 - December 2024.
● To generate $82,500 in revenue, by providing NATE Certification Prep and testing to at least 15 individuals during Jan 2024 – May 2024, 15 individuals during summer of 2024, and at least 25 individuals during August 2024 – December 2024.
● To generate $4,680 in revenue, by providing watch care services for 3 GED participants’ children during Jan 2024 – May 2024, 3 during Summer 2024, and at least 3 individuals during August 2024 – December 2024.
● To generate $9,720, by providing watch care services for 3 HVAC Certification participants’ children during Jan 2024 – May 2024, 3 during Summer 2024, and at least 3 individuals during August 2024 – December 2024.
● To generate $14,400, by providing watch care services for 3 HVAC Certification and GED (coupled) participants’ children during Jan 2024 – May 2024, 3 during Summer 2024, and at least 3 individuals during August 2024 – December 2024.
● To achieve state accreditation to be a part of SC Workforce, DDOL, and SC DEW which will provide unemployed individuals an opportunity to learn a new career paid by the state.
Year 2 Goal (2025)
● To generate $1,805,000 in revenue, by providing HVAC certifications to at least 60 individuals during Jan 2025 - May 2025, 30 individuals during Summer 2025 and at least 100 individuals during August 2025 - December 2025.
● To generate $20,000 in revenue, by providing GED Prep services to at least 8 individuals during Jan 2024 - May 2024, 4 individuals during summer of 2024, and at least 8 individuals during August 2024 - December 2024.
● To generate $157,500 in revenue, by providing NATE Certification Prep and testing to at least 45 individuals during Jan 2024 – May 2024, 15 individuals during summer of 2024, and at least 45 individuals during August 2024 – December 2024.
● To generate $10,920 in revenue, by providing watch care services for 7 GED participants’ children during Jan 2024 – May 2024, 7 during Summer 2024, and at least 7 individuals during August 2024 – December 2024.
● To generate $22,680, by providing watch care services for 7 HVAC Certification participants’ children during Jan 2024 – May 2024, 7 during Summer 2024, and at least 7 individuals during August 2024 – December 2024.
● To generate $33,600, by providing watch care services for 7 HVAC Certification and GED (coupled) participants’ children during Jan 2024 – May 2024, 7 during Summer 2024, and at least 7 individuals during August 2024 – December 2024.
Year 3 Goal (2026)
● To generate $2,850,000 in revenue, by providing HVAC certifications to at least 120 individuals during Jan 2025 - May 2025, 60 individuals during Summer 2025 and at least 120 individuals during August 2025 - December 2025.
● To generate $26,000 in revenue, by providing GED Prep services to at least 10 individuals during Jan 2024 - May 2024, 6 individuals during summer of 2024, and at least 10 individuals during August 2024 - December 2024.
● To generate $225,000 in revenue, by providing NATE Certification Prep and testing to at least 60 individuals during Jan 2024 – May 2024, 30 individuals during summer of 2024, and at least 60 individuals during August 2024 – December 2024.
● To generate $10,920 in revenue, by providing watch care services for 7 GED participants’ children during Jan 2024 – May 2024, 7 during Summer 2024, and at least 7 individuals during August 2024 – December 2024.
● To generate $22,680, by providing watch care services for 7 HVAC Certification participants’ children during Jan 2024 – May 2024, 7 during Summer 2024, and at least 7 individuals during August 2024 – December 2024.
● To generate $33,600, by providing watch care services for 7 HVAC Certification and GED (coupled) participants’ children during Jan 2024 – May 2024, 7 during Summer 2024, and at least 7 individuals during August 2024 – December 2024.
Industry Overview & Target Market
The HVAC training school industry in South Carolina is witnessing significant growth, driven by the increasing demand for skilled workers in the heating, ventilation, and air conditioning field. According to data from the South Carolina Department of Employment and Workforce, the HVAC industry is projected to grow by 5% through 2031 in the state, creating a consistently strong demand for certified technicians. DEW HVAC Training Services Center (DEW TSC) aims to capitalize on this growing market by providing comprehensive and affordable HVAC training programs tailored to the needs of South Carolina's workforce.
DEW TSC recognizes that not all individuals in South Carolina are college-ready, but they still require job skills to enter the workforce. With a focus on serving communities throughout the state, DEW TSC aims to provide training and support for individuals who may not excel academically but possess a self-starting, motivated mindset and are skilled in working with their hands. DEW TSC also aims to cater to individuals who have not graduated high school and need to obtain their GED for better employment prospects, as per data from the South Carolina Department of Education, which indicates that there is a significant percentage of individuals in the state who do not hold a high school diploma.
Additionally, DEW TSC's programs are designed to address the specific needs of South Carolina's HVAC industry, which is characterized by X factors such as hot and humid summers, frequent extreme weather conditions, and a growing demand for energy-efficient HVAC systems. DEW TSC's training programs will incorporate state-specific regulations, codes, and standards, ensuring that graduates are well-prepared to meet the unique challenges of the HVAC industry in South Carolina.
The potential client base for DEW TSC's services in South Carolina, including all programs offered, is estimated to range from 60 (start-up year) to 540 individuals per year (by Year 5), indicating a strong market demand for skilled HVAC technicians in the state. DEW TSC aims to contribute to the growth of South Carolina's HVAC industry by providing high-quality training and producing certified technicians who can fill the workforce gap in the state's growing HVAC market.
Target Markets
DEW HVAC Training Services Center (DEW TSC) targets individuals in South Carolina who are not college-ready but need job skills. We provide alternative options for those who may not excel academically but possess a motivated mindset and are skilled in working with their hands. DEW TSC also serves individuals who need their GED and offers watch care services for a comfortable learning experience. Our aim is to provide comprehensive and accessible HVAC training programs that empower students to gain job skills, serve their communities, and support their families.
Pricing Strategy
The Company has completed a thorough analysis of its competitors' pricing. Keeping in mind our competition's pricing and the costs of customer acquisition, we have decided on the following pricing strategy:
HVAC Certification Training Program:
● Total cost: $9500 per person.
● An educational financing program offered to help students with affordability of tuition.
GED Program:
● Service fee: $1000 per person, includes all four tests.
Additional Services:
● NATE certification is available for an additional fee of $1500.
● Watch care service is available for an additional fee of $5/day, based on the program(s) selected by the enrollee.
Promotional Strategy
The Company will promote sales using the following methods:
● Business-to-Business (B2B) Partnerships: DEW HVAC TSC will establish partnerships with local businesses, construction companies, and HVAC contractors to promote the training programs to their employees or potential candidates. This may involve conducting customized training sessions for employers, showcasing the benefits of enrolling their employees in DEW HVAC TSC programs, and offering special discounts or incentives for bulk enrollments.
● Employer-focused Training Programs: DEW HVAC TSC will develop customized training programs specifically designed for employers in the HVAC and construction industry. These programs may include specialized modules or certifications that cater to the specific needs of employers, such as advanced HVAC techniques, safety training, or specialized equipment operation. This will position DEW HVAC TSC as a valuable resource for employers to upskill their workforce and improve their overall operations.
● Trade Shows and Events: DEW HVAC TSC will participate in relevant trade shows, expos, and industry events to showcase its training programs and network with potential employers or partners. This will provide an opportunity to demonstrate the quality of DEW HVAC TSC programs, generate leads, and establish relationships with key stakeholders in the industry.
● Digital Marketing: DEW HVAC TSC will leverage social media platforms, online advertising, and Google Ads to reach potential students and employers. This may include targeted ads on platforms such as Facebook, LinkedIn, and Google, as well as regular posts and updates on social media to engage with the audience and promote DEW HVAC TSC programs.
● Traditional Advertising: DEW HVAC TSC will also utilize traditional advertising methods such as direct mailings, print ads in local publications, and news outlets to raise awareness about its training programs. Additionally, DEW HVAC TSC may consider utilizing outdoor advertising methods such as billboards or vehicle signage to increase visibility and reach.
● Word of Mouth: DEW HVAC TSC will encourage satisfied students and employers to spread the word about its training programs through word of mouth. This may involve providing incentives for referrals or offering alumni programs that promote ongoing engagement and loyalty among past students. By implementing a multi-faceted promotional strategy that includes B2B partnerships, employer-focused training programs, trade shows and events, digital marketing, traditional advertising, and word of mouth, DEW HVAC TSC aims to effectively reach its target audience and generate interest in its training programs among potential students and employers in the HVAC and construction industry.
KEYS TO SUCCESS
DEW HVAC TSC is committed to providing first-rate service to its clients, which is intended to be the focus of the company and a cornerstone of its success. The company aims to deliver conscientious, one-on-one, and timely service in all capacities, including transactions, conflicts, or complaints. This emphasis on exceptional customer service is expected to create a loyal brand following and foster return business from satisfied clients.