The team that built the inspection software now running inside 8,000+ dealerships — acquired into Cox Automotive and CDK Global — is building again.

Deelr is the AI intelligence layer for the automotive industry. We deliver it two ways: as a direct SaaS platform for dealerships, and as a backend API that makes existing platforms dramatically smarter without disrupting their UI, their brand, or their operations.

The Direct Platform
Deelr’s dealer-facing suite unifies two workflows that legacy software has always kept separated: inventory reconditioning and the fixed ops service lane.
•         Flow manages the full vehicle lifecycle from appraisal through front-line listing on a non-linear parallel track — compressing time-to-market and increasing gross profit per unit.
•         Inspect AI replaces manual inspection with computer vision, converting a walkaround video into a completed inspection form, priced job lines, and a 60–90 second customer highlight reel automatically. No tech typing required. No competing platform does this.

Beyond the Dealership
Beyond direct dealer sales, Deelr provides AI intelligence services to established platforms and technology companies that have the infrastructure and distribution but lack the underlying AI capabilities. They keep their systems and their brand intact. We make them significantly smarter.

Who We Serve
Franchised and independent dealerships direct. And the platforms — domestic and global — that serve the 18,000+ franchise dealers in the U.S. alone.

Business Model
•         Direct dealer SaaS at $1,200–$2,200/store/month depending on suite.
•         AI intelligence services licensing to established platforms and technology companies — recurring revenue that scales with every dealer a partner serves.