Deelr Pro, Inc

Deelr is an AI-powered automotive dealership platform that streamlines vehicle inspections, reconditioning workflows, & inventory management to move cars faster & more profitably

Deelr is an AI-powered automotive dealership software platform built by the team that created ASR Pro, Xtime Inspect, and CDK Service — products that became foundational infrastructure across thousands of dealerships inside Cox Automotive and CDK Global.

What We Build

Deelr's platform consists of two core products:

Flow — A parallel-track reconditioning and inventory management tool that allows dealerships to simultaneously appraise, price, list, and recondition vehicles, dramatically compressing time-to-front-line and increasing gross profit per unit.
Inspect AI — An AI-powered vehicle inspection product for fixed operations, bringing intelligent workflow automation to the service lane.

Who We Serve

Our customers are franchised and independent automotive dealerships across the U.S. — from single-point operators to large dealer groups — who rely on efficient used vehicle operations and fixed ops throughput to drive profitability.

Business Model

Deelr operates on a SaaS subscription model with tiered pricing based on dealership size and product usage, ranging from entry-level plans for smaller operators to enterprise configurations for large groups.

Team

The founding team brings decades of automotive dealer technology experience. Fred Fordin (Co-Founder) previously built ASR Pro, which scaled to over 8,000 dealerships and was ultimately acquired into Cox Automotive (Xtime Inspect) and CDK Global (CDK Service). Charles Fordin (Co-Founder) leads product and technical development. Pro Forma and Pitch Deck available on request.

Fundraise Details

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Deelr Pro, Inc

Fundraise Details

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