"Our mission is to bring together the western community through an online marketplace where people can buy, sell, browse and promote all things western.
In a fast-paced and ever-changing world, cowboys serve as an inspiration for staying true to our beliefs, cherishing our loved ones, and defending the principles that define us. Our marketplace aims to capture the spirit of these values and provide a platform where individuals can come together, support each other, and thrive in a community that upholds these timeless ideals. Together, we can create a marketplace that not only facilitates transactions but also fosters a sense of belonging and shared purpose.”
At the core of our mission is the aspiration to unite the western community through an innovative online marketplace, where enthusiasts of the cowboy and western lifestyle can effortlessly buy, sell, explore and promote a vast array of products that embody the essence of the west. Our platform is more than just a business; it's a celebration of the cowboy spirit, a tribute to the values of hard work, integrity, and freedom that have long defined this way of life. We are committed to creating a space that not only facilitates easy and enjoyable transactions but also fosters a sense of belonging and shared purpose among our users. By offering a curated selection of authentic goods and experiences, we aim to preserve the rich heritage and timeless traditions of the cowboy culture, while also building a community where individuals can connect, share, and thrive. Our dedication to authenticity, respect, and passion is what drives us to deliver an unparalleled online experience, making our platform the definitive source for all things cowboy and western.
The Opportunity
The western market is a niche market as untapped as the historic frontier. Dedicated Cowboy is a component of 3 distinct industry sectors.
E-COMMERCE
--The e-commerce market is expected to total $6.3 trillion this year
--Approximately 25% of retail purchases take place on line
WESTERN LIFESTYLE
--Western apparel accounts for $96 billion in yearly sales
--Horses alone pump $122 billion in the U.S. yearly economy
The western lifestyle/industry is a sustainable, niche market which is far reaching to include home décor, ranches, vehicles, livestock, tack.
RESALE
--The global secondhand market is expected to grow 127% by 2026
--This is 3x faster than the global apparel market overall
Pricing & Margins
| Service Fixed Price | Margin
| Listing items for sale or promoting events-Individual | $3 / 30 DAY LISTING | 70%
| Listing items for sale or promoting events-Service | $25/ 1 YEAR LISITING | 70%
| Listing items for sale or promoting events- Retai l | $100/ 5 YEAR LISTING | 70%
Where the funding will go--
Expanding social media presence can attract a younger audience interested in the cowboy lifestyle.
· Collaborating with more influencers and content creators can broaden reach and enhance credibility.
· Exploring partnerships with cowboy and western lifestyle events can increase brand visibility and engagement.
· Forming partnerships with established western wear and gear brands can expand product offerings and credibility.
· Collaborating with rodeos, country music festivals, and other western lifestyle events can increase visibility and customer engagement.
· Engaging with western lifestyle influencers for co-branded content creation can enhance the brand's reach and authenticity.
· Utilizing data analytics to optimize email marketing campaigns can increase efficiency in reaching target audiences.
· Developing a mobile app can provide a more efficient shopping experience for users on-the-go.
My husband is 18X World Champion Steer Roper Guy Allen- We live this life and ready to tap into this lucrative niche market.
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