What is Decibel 88?
Decibel 88 is all about creating content built around top-tier talent in the areas where sports-talk/media meets people looking to make money through the games they love to watch. Our company was founded by sports-radio and television host Jason Page. From the age of 17, Page has worked in the industry on the local and national level with SiriusXM, ESPN Radio New York, 95.7 The Game in San Francisco and NBC Sports Radio. He self-launched his own syndicated product back in September called The Cash-In w/Jason Page.
What will our product offer?
Our yet-to-be-named channel will cater to ALL sports-betting, fantasy and pick’em game enthusiasts. Rather than chasing the 10 percent of sports bettors wagering big bucks, we’ll go after the 71 percent of sports bettors that are far more casual and likely to be engaged with quality hosts paired alongside the sports betting experts that will get in and out with the information they need to make solid decisions on the games of the night or the games already in progress. By the way, those 10 percent betting big? They’re still likely to check us out for another reason that I will tell you about in a moment. Why will we thrive in this space?
- Talent- We have already discussed talent agreements with some of the top talent in both the sports-talk and sports-betting realm. They are eager to work with us once we have the funding to move forward.
- Programming- Pairing talent that understands how to engage the sports radio/TV audience alongside knowledgeable, yet entertaining betting, fantasy and pick’em experts will give us the ability to move from topic-to-topic seamlessly, while getting out the important information for for those looking to make money in sports. Furthermore, unlike the other products already in the marketplace, we’ll be bringing on some of the top players, coaches and experts from all over the sports world to talk about the big stories surrounding their teams and the teams they cover.
Another area we’d like to explore is original programming content that explores the lifestyle of the sports-betting and fantasy worlds. Think original documentaries that follow around prolific sports-bettors through a typical football weekend. Ever heard of Mattress Mack? Imagine a documentary talking about his wild bets surrounding his furniture store. The possibilities for this kind of programming are endless and cost-effective. They also help add programming for a VOD library.
- Distribution- We’re going to be everywhere! We want to bring our content to where our listeners and viewers are. If that is on television streaming platforms like YouTube TV and Pluto, then we’ll go there. If that means radio and podcasts? We’ll be there too. How about social media? We’ll tackle that space as well.
- Video- On the video side, we’re in discussions with a leading provider of FAST TV channels to give us our own 24/7 channel. This channel will first launch with Pluto and our goal is to eventually expand to YouTube TV and other streaming video providers. Additionally, we will leverage platforms such as YouTube and TikTok along with Facebook and Instagram.
- Audio- Through an existing partnership with Gow Media/SportsMap radio, we intend to simulcast programming through this syndicated radio platform. In addition, we’ll make podcasts of our show available immediately following the conclusion of a show.
- Sales- Through our existing relationship with Key Networks, we’re assured of constant effort on the sales front for both the video and audio sides of our brand. Key Networks is one of the leaders in radio syndication.
- Gamification- We may have buried the lead here but we can also call it “saving the best for last.” The only things better than being entertained and getting the information you need to make the best decisions with your sports wagering dollars is the chance to win FREE STUFF! Gamifying our content is at the heart of what we’re looking to do with this product. Every time a listener tunes in, we want to give them opportunities to win through free-to-play games and contests. These contests will offer everything from team merchandise and apparel to cash and once-in-a-lifetime sports-themed getaways. This gamification will also allow for valuable data capture than can help with future partnerships or in the event we decide to ultimately cash-out of the product and sell it to a strategic partner.
Our Competition?
While there is lots of sports-betting content available these days, there are currently two brands operating in the “sports-betting” media space on a broad scale. VSIN and SportsGrid are both available on the audio and video side through radio, satellite radio and TV distribution.
VSIN
Operating out of Las Vegas, VSIN has been in the game the longest, but they’ve never really evolved past a channel that is essentially the Bloomberg TV of sports-betting companies. It has great information for the hardcore sports-bettor but little else. No big name guests or hosts, nothing for fantasy and pick’em games and no engagement with listeners.
10 percent of sports bettors wager more than $250 on average bet. 71 percent of those placing a bet are doing so for less than $50 on average. For them, VSIN is going over their heads with more analysis than they need or want. The same way Bloomberg caters towards the hardcore business and stock crowd, VISN does for sports bettors.
SportsGrid
SportsGrid is a decentralized sports-betting channel (much like VSIN) that operates with little to no name brand talent, outside of Scott Ferrell. Again, for hardcore sports bettors, this is an option but the content has terrible production values, little to no engagement with listeners/viewers and doesn’t incentivize viewers to stick around beyond the basic betting information.
Finally…
Our product is going to go well beyond the limited scope and style of our competitors. We have the ability and established relationships to get the talent. We have the existing partnerships to bring unparalleled audio and video products to fruition. And most importantly, we have the vision and forward thinking to stay ahead of the field as this industry blossoms with further legalisation of sports-betting across the country.
The one thing we don’t have… is capital. That is where you come in. I’d love a partner that can grow with us beyond simply providing the dollars for a project of this scope.
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