Dear Sauna

Sauna isn’t just a trend—it is one of the most scientifically validated wellness investments one can make. With a growing demand for holistic health solutions, Dear Sauna stands at the forefront of a wellness revolution.

Dear Sauna is strategically located in a pocket community in Littleton, Colorado, surrounded by some of the most affluent neighborhoods in the region. Nestled near Bow Mar, Polo Club, Columbine Valley Country Club, Pinehurst, Ken Caryl Ranch and Grant Ranch, this prime location ensures access to a high-income clientele that values health, wellness, and luxury experiences. These communities are home to individuals and families with significant disposable income, many of whom actively seek premium self-care and wellness services.

The residents of these neighborhoods prioritize their well-being and are accustomed to investing in holistic health solutions. More than a luxury, it's essential for optimal well-being. With an increasing awareness of the science-backed benefits of sauna bathing, there is a strong demand for an authentic, high-end sauna experience that goes beyond conventional spa treatments. Regular sauna use is a recognized complementary therapy with profound mind-body benefits. Studies show it improves cardiovascular health, circulation, and stress reduction. Heat exposure triggers endorphin release, lowers blood pressure, and boosts immunity. It also aids athletic recovery, relieves chronic pain, and supports cognitive health, potentially reducing the risk of neurodegenerative diseases like Alzheimer’s. Unlike conventional spa experiences, which are often sporadic indulgences, Dear Sauna promotes sauna as a lifestyle—a habitual wellness practice that becomes integral to self-care. Dear Sauna fulfills this need by offering a boutique wellness retreat, aligning perfectly with the lifestyle of those who appreciate quality, exclusivity, and tradition in their health routines. Saunas not only provide physiological benefits but also create a relaxed environment for meaningful connections. Rooted in equality, they offer a simple yet powerful way to combat loneliness. 

By situating Dear Sauna in an area with affluent, health-conscious residents, we position ourselves as the premier destination for sauna therapy in Littleton. This strategic placement not only guarantees a built-in audience but also provides endless opportunities for local partnerships, private bookings, and long-term membership growth. 

At Dear Sauna, we are committed to elevating the sauna experience by offering:

For those seeking a more intimate experience, or private sauna sessions (2 ppl) can be prepaid and booked online:

Our chilled kiosk offers premium hydration beverages for an average price of $5. Replenish electrolytes and stay refreshed with a variety of drinks tailored to post-sauna recovery.

Our initial pricing structure is designed to provide accessibility while sustaining the business. As demand increases and operational costs evolve, slight price adjustments will be implemented to ensure a high-quality experience remains our priority.

With a strategic combination of walk-in customers, memberships, private bookings, and wellness add-ons, our sauna business presents strong revenue potential.
   Example Monthly Revenue Projections:  

Estimated Total Revenue: $33,440 per month (before expenses, subject to variation)

  Monthly Expense Breakdown

Expense Category & Estimated Cost
Rent | $2,880  - Rent is fixed. 5 year lease with a 3% YOY increase. 
Utilities | $1,100  - based on 4-9 cents per kw hour
General Liability Insurance | $190 
Startup Loan & Credit Repayment | ~$1,800 
Laundry | $400
WiFi & Phone | $300 
Inventory | $650 
Total Monthly Expenses | $7,240 |  

With an effective marketing strategy and customer retention efforts, the business has the potential for steady growth and profitability while providing a luxurious and wellness-focused environment.

What’s my expertise and experience? Oh, I’m so glad you asked. My name is Claudia. As a 45-year old with 25 years of experience in dental anesthesia, I’ve spent my career helping patients find comfort in moments of stress. Now, I’m bringing that same dedication to healing and relaxation to a new space -Dear Sauna. Early on, I learned the value of hard work and resilience, lessons that guided me as I built a career and raised two incredible boys as a single parent. Now, I’m channeling that same determination into creating a premium sauna experience, one that blends science-backed wellness with a warm, inviting atmosphere. My mentorship and guidance in this niche industry stem from my experience with Cedar & Stone, a leading and successful sauna business based out of Diluth, Minnesota. They offer a comprehensive program that guides aspiring sauna entrepreneurs through every stage of the process. Additionally, I am a member of Sauna From Finland, an invaluable resource that has provided me with essential knowledge on running an authentic Finnish-inspired sauna business while staying true to it's core traditions.
 
Sauna bathing isn’t just something I do—it’s a deep, personal passion that’s been part of my life for over a decade. My journey began at Havana Sauna, a Korean-owned traditional bathhouse. Initially, I went there to escape my life’s distractions, seeking solitude and reflection. Plus, no one knew where to find me! Over time, I noticed I was sleeping better, my skin looked clearer, and before long, I became a regular. While it introduced me to the ritual of sauna, something was missing—the ambiance, the warmth beyond just the heat. Determined to keep sauna in my life, I tried the gym route, but let’s be honest, anyone who’s stepped into a gym sauna knows the experience is anything but serene. Crowded, loud and disgusting. It was far from the tranquil escape I was craving. So I dove deeper. I wanted to truly understand sauna culture, beyond just sitting in the heat. That’s when I traveled to Finland—the very heart and soul of sauna tradition. There, I experienced firsthand what sauna really means: a sacred space for restoration, reflection, and connection. The Finns live and breathe sauna, and I soaked in every bit of their wisdom! But I didn’t stop there. With my medical background, I explored the science behind heat therapy—how it impacts circulation, cell regeneration, and overall well-being. Sauna isn’t just a luxury; it’s a powerful tool for both body and mind. After years of experience, exploration, and study, sauna bathing has become more than just a ritual for me—it’s a way of life. And I can’t wait to share that passion with others. 

Having been part of the Littleton community for nearly a year now, and since construction began in July 2024, I’ve had the privilege of building genuine relationships with the neighboring businesses and connecting with so many wonderful people. These connections have not only made me feel more rooted here, but they’ve also played a huge role in spreading the word about what I’m creating. There’s something special about organic, word-of-mouth support—it’s built on trust, curiosity, and shared excitement. And seeing that kind of buzz grow within the community has been truly rewarding. Marketing efforts are already underway, and we have seen strong interest from the community through website searches, social media, direction requests to our location, and overall engagement with our Google Business profile. With construction nearly complete, we are in the final stages of preparing for launch. With the last push of funding, we can fully realize our vision and open our doors to a loyal and eager customer base. Please join me in making Dear Sauna a thriving sanctuary for health and well-being!

Claudia