1. Introduction
Ask Stella is the world’s first AI-powered parenting coach app, offering real-time, expert advice tailored to parents’ needs. Accessible worldwide in all languages, Ask Stella brings peace of mind to parents everywhere by delivering instant, personalized solutions to everyday challenges.
The app is free to download, supported by advertisers, with an optional ad-free experience available for $9.99/month. This ensures accessibility for every parent while providing flexibility to customize their user experience.
2. Our Team
Our team combines expertise in parenting, AI development, and marketing:
• Celia Kibler: Founder and internationally recognized parenting expert with over 40 years of experience. Celia’s book Raising Happy Toddlers has won the Mom’s Choice Award and the 2024 International Impact Book Award for Parenting. Her proven methodologies have helped to transform the lives of over 10 million parents.
• Parenting coach associate fluent in Spanish, helping extend our global reach and enhancing support for multilingual families.
• Long-term collaborator and marketing strategist, passionate about positive parenting solutions and expanding the app’s visibility.
• Experts in app development and marketing, ensuring Ask Stella’s technology is robust and its messaging resonates with parents worldwide.
• Experts in gaming development and design to help with adding gamification aspects down the road.
3. Problem
Parenting today is overwhelming, with parents juggling busy schedules, discipline challenges, and the need for constant reassurance. Many parents lack access to reliable, real-time advice tailored to their unique situations.
• Key Issues: Yelling, discipline struggles, lack of calm environments, and uncertainty about parenting decisions. Parental Stress is at an all time high reported through an advisory issued by the US Surgeon General Vivek Murthy and supported by a 2023 survey from the American Psychological Association.
• Market Opportunity: There are over 2.2 billion parents worldwide, many of whom seek trusted guidance. The global parenting solutions market is projected to grow at a 6.8% CAGR, reaching $17 billion by 2028.
4. Solution
Ask Stella uniquely addresses these issues by providing:
• Free Access Worldwide: Making expert parenting advice accessible to everyone.
• Personalized, Real-Time Solutions: Stella tailors advice to each user’s needs, powered by AI and Celia’s proven parenting systems.
• Multilingual Support: Available in all languages to ensure every parent feels heard and supported.
• Affordable Premium Option: Users can opt for an ad-free experience at just $9.99/month.
5. Business Model
Ask Stella generates revenue through:
• Advertising: Monetizing through carefully selected, family-friendly advertisers.
• Premium Subscriptions: Offering ad-free access for monthly, yearly and lifetime options
• Additional support materials
This multi-revenue stream ensures the app remains accessible to all while providing users the option to upgrade their experience.
6. Competition
Ask Stella stands apart in the parenting market:
• Competitors: Apps like Parent Cue and Cozi offer static content and limited advice.
• Our Edge: Ask Stella combines AI-driven, personalized support with the expertise of an award-winning parenting system. The app is available in all languages, breaking barriers for non-English-speaking parents.
7. Our Vision
Ask Stella aims to revolutionize parenting worldwide by breaking generational cycles of dysfunction and abuse. By promoting positive, respectful parenting, we can help parents raise children who blossom from their childhood rather than spend their adulthood recovering from it.
This approach doesn’t just transform individual families—it creates a ripple effect, fostering generations of emotionally healthy, confident, and cooperative individuals. Our mission is to end the epidemic of anger and rage, cultivating a safer, calmer, and more harmonious future for families everywhere.
Through Ask Stella, we envision a world where every parent has the tools to build relationships rooted in trust, respect, and love, ensuring that children grow up feeling valued, visible, and empowered to thrive.
8. Traction
Ask Stella has already achieved:
• Global Support: The World Forum Foundation, representing 10,000 Early Childhood Development (ECD) professionals from 151 countries, has agreed to release Ask Stella to its leaders, ensuring rapid global adoption and impact.
• Award-Winning Foundations: Celia’s Raising Happy Toddlers book has won two prestigious awards, the Mom’s Choice Award and the *2024 International Impact Book Award for Parenting.
• 100% Tester Satisfaction: Early users have rated Ask Stella 100% approval, citing its effectiveness and ease of use.
• Community Engagement: Over 10 million parents have been impacted by Celia’s courses, books, and programs, providing a solid foundation for user adoption.
9. Funding Ask
We are seeking $1.5 - $3 million to:
• Finalize app development, ensuring scalability for a global audience.
• Launch a comprehensive multilingual marketing campaign, leveraging Celia’s established reputation and community.
• Expand the team to enhance AI capabilities and user experience.
• Support the monthly operational expenses of maintaining a worldwide app, ensuring seamless functionality and accessibility for users globally.
This funding will enable us to bring Ask Stella to market and sustain its impact as a transformative parenting solution.
10. Projections
Our financial projections over three years:
• Year 1: $3M revenue with 150,000 active users (10% opting for ad-free).
• Year 2: $8M revenue with 400,000 active users.
• Year 3: $20M revenue with 1M active users.
Break-even point anticipated in Year 2, with rapid growth from global adoption and premium subscriptions.
11. Closing
Join us in empowering parents and transforming families worldwide. Your investment will help us bring Ask Stella to life, creating a calmer, more cooperative future for families everywhere. With Ask Stella's reach, we will be creating a legitimate, long-term solution to the violence that threatens our children on a daily basis by affectively getting to the core of the problem, the aggressive way that kids are raised that is commonly accepted in society and across the world.
Next Steps: Schedule a meeting or demo to explore how you can be part of this groundbreaking parenting solution.