Take the food carts to a new level. 6:30 am - 10:30 am
Downtown Fargo on Broadway, right outside of the new Block 9 building.
https://block9fargo.com/
Limited options, yet fulfilling.
- Eggs Benedict
- Biscuits & Gravy
- Egg Scramble
- Breakfast Panini
- Made to Order omelettes
Downtown Fargo, ND is booming, but yet limited for honest breakfast options.
According to Tripadvisor, the top 20 breakfast restaurants in Fargo are:
1. Nichole's Fine Pastry
2. The Shack on Broadway
3. BernBaum's
4. Kroll's Diner
5. The Cajun Cafe
6. Panera Bread
7. Randy's University Diner
8. Atomic Coffee
9. Village Inn - Moorhead
10. Denny's
11. Village Inn - Fargo
12. Young Blood Coffee
13. Level 2 Eats + Drinks
14. Village Inn - Again
15. Mom's Diner
16. CJ's Kitchen
17. IHOP
18. Babb's Coffee House
19. Beans Coffee House
20. Twenty Below Coffee
Now, let's narrow the list to downtown competitors:
· Nichole's Fine Pastry - doesn't have a breakfast menu. It opens at 10 am.
· BernBaum's - opens at 7 am. Competitive pricing but on the fancy side (e.g., Romanian sausage + egg)
· Atomic Coffee - opens early with basic pre-made Egg & Sandwiches around $5
· Young Blood Coffee - pastries and hipster toast - that's it
· Level 2 Eats + Drinks (within the downtown Radisson Hotel) - traditional breakfast foods with omelets. Highest price point.
· Babb's Coffee House - Bagels
· Twenty Below Coffee - limited options (toast, poached egg, granola, oatmeal, waffle)
· Boiler Room (ranked 23) offers an All-Day Brunch starting at 11 am Monday - Friday.
· Smiling Moose (ranked 28) opens at 7 am with a unique menu at $5-$10 per item
· Fryin' Pan (even lower) serves all day but is much more of a sit-down experience with its own regulars.
Menu Strategy
Yes, the food should taste delicious; here are some other factors to consider when planning what to dish up.
· Food cost - what's the best we can serve at the least cost?
· Food volume - what can we sell the most of to get better discounts from food suppliers?
· Food margin - what's the highest margin we can make per item?
· Menu versatility - how many dishes can we make with the least number of ingredients
· Operational efficiency - there's nowhere to sit, so what are the fastest dishes we can make as close to fresh as possible?
· Food delivery - what can we make that can be served in the same container to buy in bulk and drive costs down?
· Flare/Innovation - what are the small variations that can stand out in the market?
Answers:
Eggs, Eggs, and more eggs.
From the eggs Benedict, egg panini's, egg scramble, to omelettes. Our margin can be high, for example $8/omelette or panini.
- Sausage gravy is homemade and pre-prepared
- Biscuits are homemade and pre-prepared
- Poached eggs are made each morning at cart, and warmed until needed
- Search for bulk price on english muffins OR utilized homemade biscuits for eggs benedict also.
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