CMD seeks funding and a 30% partnership of $1,000.000/18 month period, to fund inventory and advertising of two of its highest revenue/ profit products.
State of the art foam technology and a passion to develop new products that improve quality of life is at the core of what Creative Mattress Designs (CMD) is all about. To accomplish this endeavor, we work with our sister company, Consolidated Sewing Industries (CSI, Mexico City), which offers product design and manufacturing capabilities as well as other strategic partner suppliers.
CMD’s challenge is to continually find products that are more comfortable, last longer, and are well designed. We conquer this challenge with an interdisciplinary group that considers each part of the process and assures such a process meets the standards for quality, durability, and comfort.
The industries and distribution channels CMD is focused on covers the following markets:
Healthcare: CMD supplies products to Direct Supply, the leading distributors of Assisted Living, Nursing Homes, and Home-Care customers. As well as other smaller players such as: Austin Lake Hospital, Med-Mizer, and Novum among others.
Home/Office: CMD addresses the needs of home and office comfort products through its SUBLIME® brand, available in Wayfair. Mercado Libre. and Amazon Mexico. We expect to be in Walmart and Target Online stores and direct sales through SUBLIME website 2023. Creative Mattress Designs seeks funding and a 30% partnership in order to fund inventory and advertising. Focusing the advertising in two of the products we believe have the highest sales revenue and profit potential.
The initial investment is $1 million with subsequent investments directly to the social platforms that were more successful. in year 3 and 4.
For a projected sales of $24 million USD in revenue within the next five years:
Investment is for 2-3 million but is spread out in 3-4 years seeing LIVE the sales growth derived from the first $1 million in the first 18 months. We can direct from this experience the social media platforms that were more successful: an additional $1 million in 2025 and $1 million in 2027.
Our financial projections also assume most profit derived from the business will be reinvested back in the company's growth. That is an additional projected $2 to $ 3 million .
85% of the investment funds, going to advertising the remainder to inventory
If our partner desires to get to $100 million USD. of revenue in a short period of time: Then the investment will be $5 million first 18-24 months and $10 million year 2025 and $10 million. 2027. Also with the assumption that all proceeds of business will go back to reinvestment in equipment, inventory and advertising.
We can discuss various scenarios, the advantage being in all scenarios that we will be able to see live results of the advertising campaign and can decide together the best sales growth platforms with the most profitability. Also we can decide together the speed of growth.
10% of all sales of the two products discussed will be reinvested back for advertising
Advertising will be for the following products:
1.PILLOW : SUBLIME’S NOAH Hypersoft pillow made with our branded NOAH hypersoft foam.
Attributes:
1. Lasts 10x longer than most pillows. (goose down, polyester fiberfill, foam scrap)
2. As Soft as goose down feathers with the bounce of latex foam.
3. Made with an open cel breathable foam that surrounds a high resilience interior foam.
COMPARATIVE ANALYSIS
Polyester pillows do not last 3 months up to a year they start loosing their properties.
Goose down feather pillows - Loose properties with time 6 months to a year Memory foam pillows are soft but lack resilience. and tend to be denser therefore produce heat. Memory foams with gel, which represent the new marketing solution to the "dense, hot issue" have another complication; Gel, with time, simulates the temperature it is under. Hence, its cooling effects depend largely on the room environment, making its cooling quality not permanent.
Our value proposition is that once you try the SUBLIME pillow it will forever change your expectations of what a pillow should feel like and last, and because of it, you will no longer want to have any other pillow.
2. FOLDABLE FOUNDATION. It is a flexible design that can be laid out flat on the floor, on top of an existing foundation or as a foundation for a mattress. The foundation bends both in the feet and torso areas.
We will focus our advertising on these two products.
The advantages of our proposal are:
Knowledge of the industry. Over 30 years of working in the industry
Capability to make the product.
Amazing market potential. $8.3 bn market.
Competitive cost structure.
Superior comfort product that lasts 10x more than 80% of the competitors.
Proximity to its customers reducing the amount of inventory needed
Capital partner will be able to see the result of the advertising campaign in real time (website).
We will like the opportunity of discussing how we can together become the leader in the market and exponentially grow to over $100 million USD entity.