Comfort Keepers Adult Day Care

Comfort Keepers Adult Day Care is a start-up business licensed and located in Orange County, Florida.  The company is privately owned by Heather Dotting RT and Charmaine Barnett RN both of whom have over 40 years extensive experience in the Health Care Service industry between them and have maintained excellent reputations in this same industry. The Company is situated in Orlando, and the business space encompasses 2700 square feet. 

At Comfort Keepers Adult Day Care, we leave no stone unturned to see that we put in place high- quality adult care services, thorough breed adult instructors, as well as personal skills that will allow us to compete well in our market. We shall also offer competitive price as part of one of our success factors so that we can attract all and sundry to our prestigious adult day care center.

The Owners' objectives for COMFORT KEEPERS ADULT DAY CARE include:  

·        To serve at least 30 people 

·        To employ at least 8 people 

·        To grow billing to at least $10,500 per week

Comfort Keepers Adult Day Care was established in 2019 to prevent or delay the unnecessary or premature institutionalization of persons who: 

1.  Are age 60 and older and reside in the community;

2.  Require less than twenty-four-hour care.  

To achieve this objective Comfort Keepers Adult Day Care; provides an adult day care service that enables cognitively impaired persons to function at their maximum ability and provides respite to their family caregivers and strengthens the caregiver’s abilities and coping skills. 

The Company's keys to success include:  

·        An excellent location for the business  

·        High demand for the services offered   

·        Experience and dependability of the staff

2.0 Services

Comfort Keepers Adult Day Care provides social service that enables members to function at their maximum and strengthens their family caregivers’ abilities and coping skills. The services provided by Comfort Keepers Adult Day Care is characterized by:  

·        Commitment to provide a safe and supportive environment designed to compensate for member’s impaired abilities;

·        Comprehensive services that promote each member’s cognitive, physical and psychosocial functioning at its highest level while preserving their self-esteem and sense of well-being; 

·        Caring, knowledgeable staff able to communicate with and respond to cognitively impaired individuals;

·        Caregiver support, information, education and communicate to assist in strengthening caregiver abilities and coping skills.

3.0 Market Analysis Summary

License Practical Nurses and Certified Nursing Assistants are in high demand across the country. As people live longer and the population of older adults grows, more people will need help with social activities. According to the Department of Labor Statistics, are Licensed Practical Nurses and Certified Nursing Assistants are in the top 10 fastest growing occupations in the country.

 

In the United States of America, you will quite agree that there are lots of people who need to work almost round the clock to eke out a living for them and their families. As such the need for someone to care for their love ones whilst working is inevitable.

 

That is why there will always be the need to have adults at day care centers. There is no indication that the day care trade would plummet anytime soon based on the statistics of people who work and do not have ample time to care for the adults who need care. The need becomes obvious since a large percentage of elderly will probably develop some dementia as age increases. Additionally, more and more older people, electing to live independent, non-institutionalized lives, are receiving adult day care services as their physical capabilities diminish.

 

At the time of the most recent United States Census Survey, the number of people in Orlando, Florida was 269,414 with 14.5 percent of the population (39,065) in the community being 60 years and over. There are currently 5 adult day cares located in Orlando.

 

As the health care system prepares to receive the 78 million strong baby boom generation the opportunities for home care are growing at an unprecedented rate. Adult Day Care is one of the leading answers to serving the needs of these individuals to allow them to remain active and independent in their own homes and communities, which is what most Americans prefer instead of institutional care.

 

There is always a boom in this business all year round, that is why the services being rendered by Comfort keepers Adult Day Care always must be top notch. We will always be sure to invest a lot in training our employees. 

5.0 Strategy and Implementation Summary
Flyers, programs, and brochures will be an important source of information and education to convey the mission of COMFORT KEEPERS ADULT DAY CARE.

The long-term strategy is to double the size of the company based on aggressive marketing and advertising that will be conducted via television and newspaper advertisements.   

The following SWOT analysis captures the key strengths and weaknesses of the Company, and describes the opportunities and threats facing COMFORT KEEPERS ADULT DAY CARE.

·        Understanding the clients’ needs

·        The owners of the adult day care center have over 40 years experience in the healthcare field.

·        Exceeding the expectations of clients and their families by providing excellent care and premier services

·        Hiring individuals who are passionate about providing these essential services to the needy

5.1.2 Weaknesses

COMFORT KEEPERS ADULT DAY CARE primary weakness is lack of funding. 

The perceived weakness for our business could be that we are starting out as newbies and it really isn’t easy to convince people to come and put their love ones at the day care. Therefore, we must really work hard at our advertising strategies, as well as solidify how to seal deal with our potential clients.

5.1.3 Opportunities

Comfort Keepers Adult Day Care market opportunities include the following: 

·        As people live longer and the population of older adults grows, more people will need help with the social activities, meals and general elderly supervision.  

·        According to the Department of Labor Statistics, Licensed Practical nurses and certified Nursing Assistants are in the top 10 fastest growing occupations in the country.

·        With the quality of our employees and services, we shall attract clients that would be highly satisfied with us.

5.1.4 Threats

Comfort Keepers Adult Day Care biggest challenge will be finding and hiring enough high-quality caregivers to meet the needs of its growing client base. 

5.2 Competitive Edge

Going by the location where we have chosen to start from, we found that there are no day care centers in the vicinity. Which is why if we can do our due diligence, and we are able to attract a crowd of customers there, then there is the high possibility of hitting success in the first few years of operation. The major competitive edge that COMFORT KEEPERS ADULT DAY CARE will emphasize is the high quality of its customer service. The company will differentiate itself through the courteousness and good people skills of its Licensed Practical Nurses and Certified Nursing Assistants, along with their dependability. These efforts will generate good word-of-mouth advertising among the targeted customer group. As the company grows, special efforts will be devoted to the customer service training of new employees. 

Flyers, Website, Facebook, Instagram, Programs, and Brochures will be an important source of information and education to convey the mission of COMFORT KEEPERS ADULT DAY CARE. Additionally, the Company will market its services through traditional word-of-mouth sources (friends, family, etc). The marketing strategy attempts to successfully communicate the unique value the program offers to customers. 

Sales in this type of business are directly related to quality patient service and utmost satisfaction from referring physicians and health care facilities.  It is perpetual business. One doesn't sell home health care; rather one sells excellent care, availability, and effective interpersonal relationships. 

In a service industry, growth can mean loss of quality control, which in turn leads to client dissatisfaction. The services COMFORT KEEPERS ADULT DAY CARE provides should always reflect the mission and oversight of management. The Owners want their clients to know that the quality of service they receive will be excellent, regardless of the individual service provider performing the service.

The most important factor for our financial plan is collection of receivables. Our home health care services will be reimbursed primarily by private insurances, private payors, Medicare and Medicaid.  History indicates that these payers are sometimes slow to reimburse, and receivables can get hung up in the automated payment system if not tracked closely. 

6.0Management Summary

The two principals, Heather Dotting and Charmaine Barnett have excellent credentials in this industry. This will benefit COMFORT KEEPERS ADULT DAY CARE in two ways:

1.  New clients will be brought from previous client families.

2.  The experience each has will attract new clients.

Heather Dotting RT has 14 years of health and patient care service. She also has 10 years management experience, sales experience, marketing, customer relation leadership ability and extensive training on development of small businesses.

Charmaine Barnett RN has over 27 years clinical nursing experience, marketing, customer relation leadership ability and extensive training on development of small businesses.