Who is CMS?We are a sales & marketing organization first, by focusing on customers first. We have an automated front-end process that brings in leads by means of SEO via our dozens of websites throughout the area. Our value proposition is a VIP customer service treatment. I bring 20 years of Fortune 500 leadership experience to the table so I know how people want to be treated. Customers ALWAYS get a return phone call if we don't answer on the first call-in. We respond same day to all requests and provide an estimate on the spot, or customers are free to use our DIY tools to do it themselves prior to scheduling a call or visit with us.
Established in 2020, we've been successful in finding a market gap in an industry that has huge margins and unlimited potential. We sold $700k in 2021 and over 1 million in 2022.
With our value proposition, we stand out from the other well-established fence companies not by price, but purely by customer service. We charge a premium.
What is the Customer Journey?Basically when a lead comes in, a sales rep will see the lead on their calendar and either visit them in person or have a brief phone call to discuss the project.
Who are our customers?
Mainly suburban homeowners, middle income earners. Many are dual income households in the age range of 35-65. We have seen a recent influx in commercial customers with our strengthened marketing efforts so we want to focus more on that space.
What does CMS do?
We primarily provide fence installation, with upsells for landscaping, retaining walls, sodding, mulching, painting, staining, and more. In the winter we pivot to snow removal. We just won a large $125,000 contract for a local strip mall.
Why CMS?
This has been 100% bootstrapped by myself, with zero outside funding or loans. I started this company from nothing while being unemployed when I lost my job as a Sales Director for a local electronic security company (due to the pandemic shutdowns in March).
We've got a great crew, a great sales team, and great branding.
We are looking to take over the Chicagoland market and expand into other states eventually. Right now, we need more equipment and more people. We've got the ability and resources, we just need the funding to take this to the next level.
To Learn More about my company, please visit
https://cmsilllinois.com