lub Pillar is an exclusive members-only dating application and community designed to foster meaningful connections for light drinkers, sober, sober-curious individuals, and those in recovery. We are on a mission to rebrand sobriety as a positive social gain and ultimately save lives through our vetted community and celebrity partnerships. Launching on July 30th, we have already gained significant traction, highlighting a strong market demand for our platform.
Business Model
Club Pillar operates on a subscription-based model, offering two primary membership tiers: Basic and Diamond. Basic membership provides standard features like profile interaction and social media connections, while Diamond membership offers enhanced visibility and access to exclusive events. Our unique value proposition lies in our focus on sober interactions, personalized social activities, and in-person events, setting us apart from traditional dating apps.
Market Potential
The market for dating and social apps is substantial and growing. With over 2 million Americans in Alcoholics Anonymous and a significant portion of the population aiming to reduce alcohol consumption, Club Pillar is poised to capture a significant share of this market. The sober curious movement is particularly strong among Gen Z and Millennials, with a high percentage expressing interest in alcohol-free first dates and genuine connections.
- Sober Curious Movement: The share of Gen Zers who plan to drink less alcohol in 2024 jumped 53% year over year, while 49% of Millennials said they’d drink less, up 26% from the previous year(Pillar Investment Deck …). Overall, 41% of all Americans plan to drink less in 2024(Pillar Investment Deck …).
- Target Market: Approximately 22.35 million Americans are in recovery from substance use disorders. Combining this with the 102.5 million Americans interested in drinking less, our total addressable market is significant(Pillar Investment Deck …).
- Gen Z and Millennials: These groups are increasingly open to dry dating, with 75% preferring a first date without alcohol, 30% having tried dry dating, 90% of those who tried it enjoyed it, and 94% are still open to it(Pillar Investment Deck …).
Growth Metrics
We project robust growth over the next three years, aiming to scale from 10,000 monthly active users in 2024 to 175,000 by 2026, with a projected revenue of $74.5 million by Year 5. Early traction includes securing 37 paying customers ahead of our launch, generating $7,142 in revenue. This early commitment, with a 42.8% conversion rate from our waitlist, indicates strong product-market fit.
- Pre-Launch Memberships: We have secured 37 paying customers ahead of our official launch:
- 17 Basic paying users (13 yearly, 4 for three months)
- 20 Diamond paying users (10 yearly, 10 for six months)
Team and Credentials
- Jessie Urvater, CEO & Founder: A 25-year-old tech professional with a five-year journey of sobriety, Jessie has a background in public relations, fashion, and technology sales, specializing in Artificial Intelligence.
- Cole Long, Co-Founder & COO: With a background in software sales and entrepreneurship, Cole brings a wealth of experience in launching and scaling businesses.
- Julian Kahlon, Tech Lead & Advisor: Julian has over 10 years of experience in creative and tech industries, having worked with top brands and founded a successful e-commerce platform.
- Leah McSweeney, Celebrity Advisor: Known for her work on Bravo’s "The Real Housewives of New York," Leah is a streetwear pioneer and entrepreneur with a deep understanding of the challenges of sobriety.
- Darrel Lerner, Advisor: A serial tech entrepreneur with a proven track record in growing consumer-digital businesses, Darrel brings invaluable expertise to Club Pillar.
Investment Opportunity
We are raising $2 million at a post-money valuation cap of $7 million as part of our seed round. The funds will be used for legal fees, branded events, advertising, social media spend, marketing, and team incentives and salaries.
Conclusion
Club Pillar is set to revolutionize the sober dating scene by creating a trusted, high-quality platform for meaningful connections. With a strong team, clear market demand, and a robust business model, we are positioned for significant growth and impact. We invite you to join us in this transformative journey and explore potential investment opportunities that align with your vision and expertise.
For more information, feel free to contact Jessie Urvater at
[email protected](Club Pillar Membership …)(Jessie_PillarLetter (1)…)(Pillar Investment Deck …).
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ok now add something about the waitlist sign ups: 1742 from word of mouth
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Club Pillar: Pioneering a Sober Dating Revolution
Overview
Club Pillar is an exclusive members-only dating application and community designed to foster meaningful connections for light drinkers, sober, sober-curious individuals, and those in recovery. We are on a mission to rebrand sobriety as a positive social gain and ultimately save lives through our vetted community and celebrity partnerships. Launching on July 30th, we have already gained significant traction, highlighting a strong market demand for our platform.
Business Model
Club Pillar operates on a subscription-based model, offering two primary membership tiers: Basic and Diamond. Basic membership provides standard features like profile interaction and social media connections, while Diamond membership offers enhanced visibility and access to exclusive events. Our unique value proposition lies in our focus on sober interactions, personalized social activities, and in-person events, setting us apart from traditional dating apps.
Market Potential
The market for dating and social apps is substantial and growing. With over 2 million Americans in Alcoholics Anonymous and a significant portion of the population aiming to reduce alcohol consumption, Club Pillar is poised to capture a significant share of this market. The sober curious movement is particularly strong among Gen Z and Millennials, with a high percentage expressing interest in alcohol-free first dates and genuine connections.
- Sober Curious Movement: The share of Gen Zers who plan to drink less alcohol in 2024 jumped 53% year over year, while 49% of Millennials said they’d drink less, up 26% from the previous year(Pillar Investment Deck …). Overall, 41% of all Americans plan to drink less in 2024(Pillar Investment Deck …).
- Target Market: Approximately 22.35 million Americans are in recovery from substance use disorders. Combining this with the 102.5 million Americans interested in drinking less, our total addressable market is significant(Pillar Investment Deck …).
- Gen Z and Millennials: These groups are increasingly open to dry dating, with 75% preferring a first date without alcohol, 30% having tried dry dating, 90% of those who tried it enjoyed it, and 94% are still open to it(Pillar Investment Deck …).
Growth Metrics
We project robust growth over the next three years, aiming to scale from 10,000 monthly active users in 2024 to 175,000 by 2026, with a projected revenue of $74.5 million by Year 5. Early traction includes securing 37 paying customers ahead of our launch, generating $7,142 in revenue. This early commitment, with a 42.8% conversion rate from our waitlist, indicates strong product-market fit.
- Pre-Launch Memberships: We have secured 37 paying customers ahead of our official launch:
- 17 Basic paying users (13 yearly, 4 for three months)
- 20 Diamond paying users (10 yearly, 10 for six months)
- Waitlist Sign-Ups: Our landing page has garnered significant interest through word of mouth, resulting in 1,742 sign-ups on our waitlist.
Team and Credentials
- Jessie Urvater, CEO & Founder: A 25-year-old tech professional with a five-year journey of sobriety, Jessie has a background in public relations, fashion, and technology sales, specializing in Artificial Intelligence.
- Cole Long, Co-Founder & COO: With a background in software sales and entrepreneurship, Cole brings a wealth of experience in launching and scaling businesses.
- Julian Kahlon, Tech Lead & Advisor: Julian has over 10 years of experience in creative and tech industries, having worked with top brands and founded a successful e-commerce platform.
- Leah McSweeney, Celebrity Advisor: Known for her work on Bravo’s "The Real Housewives of New York," Leah is a streetwear pioneer and entrepreneur with a deep understanding of the challenges of sobriety.
- Darrel Lerner, Advisor: A serial tech entrepreneur with a proven track record in growing consumer-digital businesses, Darrel brings invaluable expertise to Club Pillar.
Investment Opportunity
We are raising $2 million at a post-money valuation cap of $7 million as part of our seed round. The funds will be used for legal fees, branded events, advertising, social media spend, marketing, and team incentives and salaries.
Conclusion
Club Pillar is set to revolutionize the sober dating scene by creating a trusted, high-quality platform for meaningful connections. With a strong team, clear market demand, and a robust business model, we are positioned for significant growth and impact. We invite you to join us in this transformative journey and explore potential investment opportunities that align with your vision and expertise.