Club Ascend
We are building far more than a gym—we are creating a luxury club and transformational hub for high achievers in Des Moines.
Our vision is to create a place where ambitious men and women can improve not only their physical health, but also their mental, emotional, and spiritual well-being. A place where fitness becomes the vehicle for personal growth, leadership, connection, and purpose.
The founding team brings together three unique but complementary backgrounds.
I’m Brandon Hills, a coach, entrepreneur, and former law enforcement officer who transformed my own life through fitness, discipline, and personal development. Over the years, I’ve helped countless individuals reclaim their health, confidence, and sense of purpose through coaching and community.
Alongside me is Michael, a successful luxury tattoo entrepreneur who has built a premium brand known for exceptional client experiences, attention to detail, and a commitment to excellence.
Our third partner, Eli, embodies the mindset of endurance, resilience, and continuous growth through his experience as an ultra-runner and high performer.
Together, we are building the type of facility we wish existed ourselves.
Our club will feature elite training spaces, custom equipment, state-of-the-art recovery services, coworking and networking areas, sports therapy, massage therapy, chiropractic care, sauna and cold plunge amenities, and a carefully curated member experience designed to elevate every aspect of life.
This is not a high-volume commercial gym.
Membership will be intentionally capped to preserve exclusivity, foster meaningful relationships, and ensure every member feels seen, valued, and connected to something greater than themselves.
At its core, this will be a faith-centered community built around personal responsibility, leadership, growth, and service. When members walk through our doors, they won't simply be coming to work out—they'll be entering an environment designed to challenge them, support them, and inspire them to become the highest version of themselves.
Similar luxury fitness and wellness concepts have already proven successful in other markets across the country. The demand exists. The model works.
The difference is that Des Moines currently lacks a destination that brings together elite fitness, recovery, personal development, entrepreneurship, networking, and community under one roof.
We believe the market is ready.
We are not simply building a gym.
We are building a culture.
We are building a community.
We are building a legacy.
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