Classic Home Dallas

We are currently launching a curated indoor / outdoor home-living company for North Texas.  One team that markets, designs, sells and installs across both sides of the home.  

Our plan addresses key issues broken today with 6 key elements:
1.  One curated platform with value driven private brands that offer tech, quality, design and margin.   This includes the explosive Patio Screen business, where Texas is #2 in the nation in demand.  
2.  New customer demand creation in key events and 7 other market levers to reach target consumer (high mid to luxury consumer, high disposable income)  
3.  Implementing a proven sales and training program 
4.  Complete execution strategy.
5.  Selective national and private brands
6.  Both residential and commercial expertise with bench strength in B2B and B2C. 

We will be using a  proven demand generation engine not used by any of our competitors in these categories of goods, yet highly successful in window replacement companies, guiding us to to upper echelon shoppers with high disposable income. We have developed a team of key players with experienced success rates that lead in the industry, disciplined models that are repeatable (not heroic), and located in the fastest growing region in the USA.  

People are the key differentiator here and we have put together a team with expertise in key places.  Our seated Marketing Manager along with a team of 5 built $27M in sales through this alternative lead engine exclusively.  Our seated  Sales Manager built a sales team that converted sales in his last three companies from high teens to 47-55% close rates.  Our seated CEO worked in this industry for a fortune 500 company, as VP over key categories in our mix in sales and marketing.  In addition, he built a small start-up to $6M in sales in 4 years.  Our seated head of installation has successfully run  a 65M company.  Our Seated Controller has successfully managed a $100M company.  

The Market size in our categories in DFW totals $1.1B with an addressable market at ~$300-400M.  

Our key milestones include:
-  Profitable in year one. 
- We will be cash positive and out of  the trench by month 10. 
- 14 weeks to build to fully developed closing team. 
- Assortment for outdoor and indoor  that includes both private and important national brands developed.  
- Custom product  delivered fast.  Speed that exceeds the competition in both indoor and outdoor products.   Many products lines delivering in less than 2 weeks.  
- Expect to exceed $20M in sales by year 3,  Then built to replicate in additional markets. 
- Exit strategy at 5-10 years.