Clairebella Studio is a lifestyle brand of gifts and home decor created with my artwork. I sell both DTC, through my ecommerce site, and wholesale to specialty retailers. I also license my art and brand name to other manufacturers. My licensed products can be found on Wayfair, Kohls, Walmart, Bed, Bath and Beyond, Mark & Graham and more. We hold very little inventory, as most of our gifts are monogrammed, print-on-demand products. We work with print partners who dropship to our customers. We have good traction, but I need capital to get to the next level. I would use the funds to hire staff (currently I only have one employee), pay for software development (a better customization tool), purchase inventory and for marketing.
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