We are building a unique, innovative circus school and performance venue in Northern Virginia, combining high-level athletic training with a vibrant creative platform for live performance. Our company is structured around two key areas: offering professional-level training to adult hobbyists and providing large-scale, custom-designed circus performances.
Business Model
Our business model is centered on three main revenue streams:
- Adult Circus Training Programs: We aim to enroll around 300 regular students who will each spend approximately $80-$120 per week on classes. This will allow us to foster a robust, loyal community of adult circus hobbyists who want serious, structured training.
- Live Circus Performances: We plan to produce regular shows in our own venue as well as throughout the local region.
- Merchandise, Concessions, and Private Events: Additional income will come from branded merchandise, on-site concessions, and hosting private events in our facility.
Customer Base
Our primary customers are dedicated adult circus students who seek high-quality training that is typically difficult to find. Most of our students aren’t aiming to become professionals but want to train seriously and consistently. We’ll also target performance audiences in Northern Virginia who are eager to see creative, athletic live shows.
Our Team
Our leadership team consists of two highly experienced coaches and performers who have more than 18 years of experience in the circus industry. We’ve coached thousands of students, designed training programs, and produced original performances both in the U.S. and internationally. We have firsthand knowledge of what it takes to create high-quality shows and have successfully done so on a smaller scale.
Credentials
We have worked with major circus schools and developed trapeze programs across North America. Our goal is to bring this expertise to a larger scale by building a full-time training and performance facility, offering a professional experience for hobbyists and performance lovers alike.
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