This funding request is targeted towards raising 200k in funds to purchase an existing physiotherapy and health and wellness centre. Charlton Physiotherapy is a profitable health and wellness centre located in downtown Hamilton, Ontario, Canada. Though it is profitable it is felt that it is underachieving for the resources and demographic that it is surrounded with. We feel that disconnected management and lack of marketing strategy are the main reasons for it underachieving. It is our intention to diversify and expand its products and services and inject a marketing strategy to increase the profit margin of an already profitable business. Presently the centre operates a fulltime physiotherapy practice which is partially funded by the Ministry Of Health. It services OHIP(government funded), private third party insurance, Workmans Compensation and motor vehicle accident clients. the centre has been in these premises for the past 7 years and has been in the community for 12 years. Within the building there are 2 family physicians , pharmacy, and dentist so traffic flow within the building is busy. Our Brand and vision is to embrace the foundations of a Lifestyle Medicine Practice. We feel we have an opportunity both within government healthcare and private healthcare sectors to offer a diverse mix of product and services that would ideally suit us to be able to address and implement the foundation of LifeStyle Medicine Practice.
The Global Wellness economy statistics show the industry continues to grow and expand to what is an already multi trillion dollar market that includes:
complimentary medicine
preventative and personalized medicine
healthy eating
personal care beauty and anti aging
The Global Wellness Economy industry grew by 6.4% annually over the past 5 years. key sectors of that growth were in Personalized and Preventative Medicine and Traditional and Complementary Medicine, to $575 billion and $360 billion respectively.
The centre is located in downtown Hamilton, Ontario across from St Josephs Hospital the largest hospital in Hamilton. It offers fulltime physiotherapy services Mondays to Fridays and also sells a number of supplementary health care products such as braces, supports, therapuetic rubs ,TENS units and therapeutic exercise products. Our vision is to diversify and grow with the service already provided to add Massage Therapy, Chiropractic, Osteopathy, Nutrition, Psychology/Psychotherapy and Stress Management.
We recognize the importance of having a marketing strategy that maintains and grows the business over the long term. There are several strategies we have identified that will be the backbone to be able to distinguish ourselves in a competitive market.
Solidifying our brand: How do we want to be perceived, providing a connection with clients and our brand, identify our target audience who our services are best suited for.
Setting up a website: Make our centre known in digital space
Use of Social Media: Facebook, Instagram, Linkedin, Twitter. Make sure content is engaging
Create an App; making ourselves accessible from any location
Promote services on TV and Radio
Relationship building with physicians in the community and develop an effective referral network with other healthcare providers and agencies in the community.
Maintain a good reputation: quality care and good customer service.
I have managed to engaged in a relationship with a Medical Legal company which we hope will result in more motor vehicle accident clients which will increase our profit margin.
We plan within a 6 month period of acquisition to have added a Massage Therapy practice , Chiropractic practice and within a 1 year to have added either Nutritional services and or Psychological/Psychotherapy counselling.
The Centre receives 140K funding annually from the Ministry of Health OHIP services which is a monthly cash flow of $11,666.
Private Physiotherapy Service prices are: $100 for assessment $80 per treatment
Workmans Compensation pays out by 8 week programs of care that range for $460 to $500 per program
Motor vehicle clients prices are: Minor Injury Guideline $3500 billed in 4 week blocks . An OCF 18 treatment plan bills $200 for assessment and $98 physiotherapy session as well as $65 for massage Therapy
Private Massage Therapy prices: $70 per massage plus TAX
Chiropractic Treatment prices: $100 per assessment and $60 per treatment session.
Psychological/Psychotherapy counselling prices; range from $120- $220 per session depending on the practitioner
Nutritionist Consultation prices; Range from $120-$170 per session
The centre is presently staffed with 1 fulltime administration person, 2 Part time Physiotherapy assistants and 1 fulltime Physiotherapist. We are highly skilled and have over 50 years of experience in the healthcare field. I myself have over 30 years Physiotherapy experience as a practitioner. We have a fully operational patient system designed to keep wellness centres busy and well managed. As the business grows with added services we would need and like to add another part time administration staff.
It is my hope to be able to purchase the centre possibly by March 31 2023 as that is the end of the OHIP funding fiscal year. If not by then , by the end of June 2023 which would be the end of the first fiscal quarter.
I look forward to any interested investors willing to help fund the acquisition of the Charlton Physiotherapy Centre.
Kind Regards
Stephen Nero
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