Chagi Fan Food Truck Business Plan
Table of Contents
1. Executive Summary
2. Company Description
3. Market Analysis
4. Organization and Management
5. Service or Product Line
6. Marketing and Sales Strategy
7. Funding Request
8. Financial Projections
9. Appendix
1. Executive Summary
Business Name: Chagi Fan
Owner: Gregory Quintanilla
Contact Information:
[email protected] 210-629-3383
Business Overview:
Chagi Fan is a gourmet food truck offering a fusion of Asian and Western cuisine. The truck will serve high-quality, innovative dishes to a diverse customer base in urban areas and at special events. Our mission is to provide delicious, affordable food while maintaining excellent customer service.
2. Company Description
Mission Statement:
Our mission is to deliver unique and flavorful dishes that cater to a wide range of tastes while emphasizing fresh ingredients and exceptional service.
Business Objectives:
• Establish Chagi Fan as a reputable food truck in the first year.
• Achieve profitability within the first year of operation.
• Expand to multiple trucks within three years.
• Open a brick-and-mortar restaurant within five years.
3. Market Analysis
Industry Overview:
The food truck industry has seen significant growth in recent years, with increasing demand for convenient, high-quality food options.
Target Market:
• Office workers in urban areas
• Event attendees (festivals, fairs, corporate events)
• Students and young professionals
Market Trends:
• Growing interest in diverse and fusion cuisines
• Preference for convenient and quick meal options
• Increasing popularity of food trucks as a dining option
4. Organization and Management
Owner/Manager: Gregory Quintanilla
Key Roles:
• Head Chef
• Operations Manager
• Marketing Manager
• Service Staff
5. Service or Product Line
Menu Highlights:
• Fusion Rice Bowls
• Specialty Tacos
• Gourmet Sandwiches
• Unique Beverages
Unique Selling Proposition:
Chagi Fan differentiates itself through its innovative fusion menu, high-quality ingredients, and exceptional customer service.
6. Marketing and Sales Strategy
Marketing Plan:
• Social media marketing (Instagram, Facebook, Twitter)
• Local advertising (flyers, partnerships with local businesses)
• Participation in food truck events and festivals
• Customer loyalty programs
Sales Strategy:
• Competitive pricing
• Daily specials and promotions
• Catering services for private events
7. Funding Request
Funding Needs:
• Initial startup costs (truck purchase and outfitting, permits, initial inventory): $100,000
• Marketing and promotion: $20,000
• Working capital: $30,000
• Total funding request: $150,000
Use of Funds:
• Purchase and equip the food truck
• Obtain necessary permits and licenses
• Launch initial marketing campaign
• Cover operating expenses for the first six months
8. Financial Projections
Three-Year Plan:
• Year 1: Establish brand presence and achieve breakeven point.
• Year 2: Expand customer base and achieve 20% profit margin.
• Year 3: Introduce additional food truck and increase revenue by 50%.
Five-Year Plan:
• Year 4: Continue to grow food truck business and start planning for a restaurant.
• Year 5: Open a brick-and-mortar restaurant, using profits from food trucks to fund the expansion.
Projected Financial Statements:
[Insert detailed financial projections, including income statement, cash flow statement, and balance sheet]
9. Appendix
• Resumes of Key Team Members
• Menu Samples
• Market Research Data
• Permits and Licenses
• Marketing Materials