BUSINESS PLAN-
Music is a part of most people’s lives in one way or another. New musicians often have difficulty finding a place to share their music with the larger public, and many times they are overlooked because they cannot get a spot on the top radio stations for their music to be heard. Radio stations today are sponsored and facilitated by big business, and they only play "big time commercial and industry artists" and what they are told to play. Lois "Noel" Morgan and "Anthony" Maurice Carter, being creative problem solvers, have invented an app that will support her creation of a satellite radio station whose main purpose is to play only independent artist’s music – no commercial artists – and give them the opportunity to have their music heard and recognized. Their app will also give those that are looking to listen to new music an outlet to do just that; finally, and what makes this satellite radio different and set apart from all others, is that this platform will hold a weekly contest for artists submitting music (offering substantial cash prizes) that will be voted for by listeners for the artists submitting music. Artists submitting their music will pay for each song played. Both artists and listeners must pay the monthly or annual subscription fee to gain access to the platform. Also in addition to the weekly contests- there is also a map of other top and local radio stations around the world they can submit their music to- directly from the CASH RADIO APP,( those stations who want and agree to participate in our network) .They have teamed up with All in One Inventions for the development of this product. Together they have used their collaborative experience to transform this idea into a marketable platform.
They feel passionately in their concept and believe that it deserves immediate attention. Noel, - artist name "Mystery Woman Music" aka "-Lois Laine" has been an independent artist herself for well over 18 years and has co-created this idea because she herself has experienced this issue herself and wants to create a better resource for independent artists/musicians to gain pertinent exposure and attention to their music.
Because of the widespread market that exists for such a concept, she wholeheartedly believes in the positive impact its development and production will have on individuals and the market(s) to which it will be promoted.
The name of the concept they have chosen is:
"CASH RADIO", although they are open to the possibility of a name change and / or rebranding and reserves final approval regarding the official name. They feel that the name "CASH RADIO" sums up everything the radio station and the accompanying app will do:
· The artists "PAYS CASH" for songs to be played.
· Artists are “PAID CASH” from the station when winning the weekly contest.
· The station “DONATES CASH” to charities and organizations.
· The name CASH RADIO encompasses the three basic principles of the radio station:
1. The logo also depicts the concept of the name CASH RADIO.
2. Headphones indicate the music and the money sign $ represents cash.
3. The peace sign in the “O” of “RADIO” represents the mission statement and the goal to create WORLD PEACE.
The concept they have envisioned for the radio station, has an app that will provide independent music artists with the opportunity to choose which of their songs they would like listeners to hear as well as a platform where listeners are able to listen to the new music they are wanting to hear.
CASH RADIO is a new outlet for the hundreds of thousands of music artists who eagerly want their music to be heard and distributed to the masses by also attaching links to listen and purchase their music from streaming sites such as Apple Music, Spotify, Youtube and other outlets where their music can be purchased.
The Mission Statement of CASH RADIO:
Our mission is to provide an innovative entity that creates a sensational platform to help in supporting voices for aspiring musicians and also the voices for people who want to see positive changes in the world. Our goal is to be a leading enterprise that contributes to the sharing of music that otherwise may have never been heard but more importantly encourages other new and existing enterprises to join us in donating resources to those in need. By doing these acts in unison we will instill inclinations and propensity among the human race to spread love and achieve world peace.
A more detailed description of the functionality of this invention will be elaborated upon in the following segment.
Noel and Anthony have been working hard at designing and documenting their concept. They have several “mock-up” drawings of their invention that provide a sense of how the idea will appear once brought into production. The drawings are beneficial for making any necessary modifications and revisions for improvements to promote a more satisfactory and overall accommodating product.
As currently designed in the technical drawings CASH RADIO has unique features not presently available in the marketplace. Although it is still in the developmental stages, an explanation of its functionality is as follows:
The proposal of a new satellite radio with the name of "CASH RADIO"
is introducing an innovative concept combining a satellite radio station (comparable to "Sirius Radio"- in that- you can purchase it to be played in your vehicle as well) with a contest or competition (“a game show feel”) that will have a weekly winner and one grand prize winner at the end of the year. All cash prizes will be lucrative, making the radio station beneficial to artists and entertaining to listeners. CASH RADIO will also incorporate a centralized “radio hub” where independent artists can submit their music to other top local radio stations around the world that will opt in to participate in the proposed network of major local radio stations that will be receiving and reviewing music for airplay on their stations.
The app is designed for independent music artists and music listeners who are interested in hearing new music. Independent music artists will be able to submit their music to CASH RADIO and artists submitting music can choose the time and date they want to schedule their song play on the app’s calendar section. Listeners can access the calendar to find out who the artist and song names are that play at certain times on the calendar to vote for that artist / song for the weekly contest and also be able to the access the connecting links to the artist’s music on platforms such Spotify, YouTube, Apple Music, and other outlets where they can purchase their music. There will be approximately 10 different stations within the satellite radio station that include every genre of music including those that are most popular. Each station/genre will have its own weekly winner for that genre. Each genre will also have its artist of the year and major record deal for each winner of the different genres.
This new idea / design is an exclusive solution that addresses the demand for independent artists / musicians to gain exposure and distribution for monetizing their music. Unlike other platforms that include “red tape” which discourages artists from trying to overcome these challenges and restrictions in the music industry, the components of the "CASH RADIO" business model work together in executing a fair playing field for artists – and with the weekly contest and the public being a part of the voting process, it will be a highly entertaining attraction for listeners, -(almost like a new sport where the public gets involved and is excited to see who the winner of the week will be!)
CASH RADIO will be similar to enterprises such as the NFL, NBA or other sports in that it will produce a large fan base by creating excitement and curiosity to the masses for who the winners will be each week and by being involved in helping the station determine the winners by voting. Sports in contrast are only played in seasons lasting maybe 3 to 4 months whereas CASH RADIO is a continuous every day of the year business – 24 hours a day – making more time for engagement for fans and in turn, furthering the business profits.
CASH RADIO also wants to create a positive movement in shaping a better world by donating a portion of the profits to charity and organizations to help humanity and targeting the most crucial issues our world faces. With their large influence CASH RADIO will be the example for making it “cool” for people to want to help those in need. CASH RADIO will also accept donations from the public to help reach goals that will help fund world issues such as the top goal to be- building more homeless shelters with access to computers and other educational services that will help aid those who desperately need help in learning job skills to integrate back into society.
Examples of Issues CASH RADIO wants to support:
· Building homes for the homeless and helping them to get jobs and become a part of society again.
· Feeding the hungry in America and other countries that have poverty.
· Donating to help people who are faced with big medical bills such as cancer.
· Veterans’ assistance.
· Flood victims.
· Donating to advocates for good causes including stopping school shootings, ending racism, harsher punishments for murderers, rapists, child molesters, and people involved in human trafficking, better education and money for schools that need supplies, and higher pay for teachers, firefighters and police officers, advocate to increase minimum wages, and many other good causes.
Independent Artists:
· Independent artists will submit their music to be played on this platform by paying a submission fee. CASH RADIO will collect all the data needed for an independent artist to submit their music to be played on “CASH RADIO” (and if they choose to- also other radio stations. On the artist submission form where they upload music there will be a place for them to include a bio.
· Once subscribed, independent artists will have access to provide song submission(s),to the calendar where they can schedule song-plays /dates and times for their music to be played.
· On the platform independent artists will be able to choose the genre(s) for their song(s), upload their song(s), choose the date and time the song will be played on the calendar, and add the links to access their music.
· CASH RADIO will enroll independent artists who pay the fee for song submission and they will have a chance to win a weekly cash prize. The winners of each week will be entered into an “artist of the year” drawing to receive a large cash prize and a record deal that would be sponsored by a label who wants to be a part of, and wants to participate in our network.
Listeners:
· Listeners will be able to choose a monthly or annual subscription to gain access to the station and will be able to explore all the music available.
· Listeners will be able to vote for the song / artist of the week on the app. Voting will start on Saturday and run all week through Thursday night at 12:00 a.m. The winner of the week will be announced on Fridays. Then the week starts over again for the next week on the very next day "Saturday" running until Thursday night at 12:00 am again and so on. The voters use a space to vote for their artist/ song of their choice on the calendar beside the artist’s designated time slot. Each person can only vote once for one artist for the week.
* Artists submitting music must have an annual subscription to submit their music.
Payment Center:
· Will take payment for the services administered through the CASH RADIO app.
The unique features of CASH RADIO will provide the following benefits for consumers worldwide:
· Provides exposure for independent artists' music to be heard on a major platform.
· Independent artists gaining exposure through the radio station will help to market their music to the masses, increase their fan base, and provide more opportunities for them to sell their music.
· Saves Time: CASH RADIO includes an outlet for independent artists to submit their music to other top and smaller radio stations around the country. Using just one platform, artists will be able to see all other radio stations that participate in our network and can submit to multiple stations collectively without having to research the point of contact, or submit to them individually. Independent artists can simply look at a map listing all the stations and choose what locations and radio stations they want to submit their music to- by just clicking on the map. Once they have made their selections, they will only have to upload their song once, and it will be shared with all the radio stations that they choose. ( Of course - the radio stations would have to agree to be a part of our network that would accept doing so) - Songs would be pre screened by a team we have at CASH RADIO before sending songs to those top or local radio stations to avoid them of being bombarded with the large amount of submissions. We will have a disclaimer that not all songs that are submitted to the top and local radio stations will get airplay, they can submit- but it may not be selected for top radios and local stations.
-Now as for CASH RADIO- ALL SUBMISSIONS will be played , every song that is submitted will get airplay on the station as long as it is studio quality production. We will have a team, who will pre screen the songs to make sure it has the recording quality production to be able to be played.. If it is not studio quality the artist will receive a refund and ask to resubmit when it becomes studio quality.
CASH RADIO stands alone – there is nothing like it on the market today.
The cost of developing the satellite radio CASH RADIO and the accompanying app to consumers will depend on the investor / licensor of this idea. An introductory retail price and sustaining price will be determined by the number of subscribers, the actual cost of development, advertising methods used, and any additional features employed by the investor / licensor. As it is developed and used, the app can be adapted or updated for improvement. The inventor understands that company feedback, especially from knowledgeable sources, is a great way to improve the product for future market potential. Exact designs for screens and text are conceptualized but are subject to subsequent changes that may enhance the product.
Noel and Anthony envisions CASH RADIO appealing to everyone who is in the entertainment industry and is interested in promoting their work via a satellite radio station as well as those that enjoy having the opportunity to listen to new independent artist’s music. Today’s society is always seeking new and easier ways to use advanced technology to make necessary tasks easier to accomplish. This is precisely why this product is being developed.
The markets are extensive for an innovative product like CASH RADIO. Consumers and contractors worldwide will appreciate the benefits and convenience of this product. It will be available wherever apps can be downloaded.
The internet provides an additional large platform for the advertising and marketing of this innovative product with myriad retail sites as well as sites to provide informative videos and blogs.
Noel and Anthony wish to leave the market open for subsequent variances and possibilities that could improve the feasibility and marketability of CASH RADIO.