Carmen Daou Luxury Outerwear Clothing Label Benefitting Domestic Violence Survivors

Building our Luxury Outerwear Clothing Label benefiting domestic violence survivors.

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Startup company for an upcoming Luxury Outerwear Clothing Label with a mission that benefits Domestic Violence Survivors.

Executive Summary
Carmen Daou is an upcoming Luxury Outerwear Clothing Label poised to redefine contemporary elegance for discerning individuals who value exceptional craftsmanship, exclusive design, and sustainable practices. We cater to affluent women of all ages, who prioritize quality and ethical consumption. Our unique selling proposition lies in our minimalist silhouettes with unexpected textural details using high quality materials.

Our mission is to create timeless, investment-worthy pieces that empower our clients to express their individuality with confidence and grace. We envision Carmen Daou in becoming a globally recognized symbol of refined luxury and responsible fashion.

We are launching with a curated collection of outerwear pieces, focusing on leather, wool, cashmere, shearling, modern fur, suede, and gabardine coats and jackets and other accessories. Our marketing strategy will leverage a multi-channel approach, emphasizing digital engagement through a visually compelling e-commerce platform, targeted social media campaigns, and strategic partnerships with luxury influencers and publications. We will also cultivate an exclusive customer experience through personalized styling services. 
We are seeking $6,254,200 in seed funding for our capital raise to support initial operational, product and prototype development costs, inventory, marketing initiatives, legal expenses, and the development of our e-commerce platform. We are committed to building a sustainable and ethical business model, prioritizing responsible sourcing and minimizing our environmental impact.  

The Carmen Daou team comprises of the experienced professionals in design, manufacturing, and marketing, bringing a wealth of industry knowledge and a shared passion for creating exceptional luxury apparel. With a clear vision, a strong brand identity, and a commitment to excellence, we are confident in our ability to establish Carmen Daou as a leading force in the contemporary luxury outerwear fashion landscape. 


Company Description
CD ROCKY LLC: A Synthesis of Innovation and Timeless Elegance
CD ROCKY LLC is a Delaware Corporation established with the vision of creating a luxury apparel brand that seamlessly blends the innovative spirit of Silicon Valley with the unparalleled craftsmanship of traditional Italian ateliers. We are committed to redefining contemporary luxury through a fusion of cutting-edge design, sustainable practices, and meticulous attention to detail.

Company History and Founding Story:

CD ROCKY LLC was founded in 2025 by Carmen Daou, Lebanese Heritage, a multilingual designer, driven by a core passion for female empowerment, art, culture, and luxury fashion.  As a Global Company, we are dedicated to exceptional craftsmanship, strength of purpose, and performance with a core focus on stylistic innovation.  The company's genesis was rooted in the belief that luxury apparel could be both innovative and timeless, driven by a commitment to ethical sourcing and sustainable production.


Carmen Daou merges the most luxurious leathers, suede, shearling, gabardine and wools in an ultra-plush innovational outerwear design making the Brand’s main objective, is to Honor the cultural heritage of all women and proud of making a stand with unwavering elegance, grounded in boldness, comfort and ease with signature silhouettes. 


CARMEN DAOU, Founder/CEO/Designer
“ROCKY - Warrior of Light”

Carmen Daou, the multi-lingual visionary behind her eponymous luxury women's clothing line, weaves a rich tapestry of cultural heritage and artistic passion into every design. Her journey, a vibrant blend of diverse influences, began in Beirut, Lebanon, where her love for culture and fashion ignited at the tender age of six. Born into a military family, Carmen's upbringing was steeped in artistic expression. Her father, a man of remarkable talent, was not only a Commander-in-Chief in the Air Force but also an Italian-born opera singer, instilling in Carmen a deep appreciation for beauty and performance. This unique blend of strength and artistry shaped her early years, nurturing her innate creativity.

Carmen flourished in a world of artistic exploration, embracing singing, dancing, and acting with an enthusiasm that mirrored her father's passion for the stage. Her creative spirit, however, found its most compelling outlet in the visual arts. During her college years at Ball State University in Muncie, Indiana, Carmen pursued her artistic passions, majoring in Art. While her talents shone brightly in various mediums, her heart resonated most deeply with jewelry design and bronze sculpture.  Her work in these disciplines garnered recognition, leading to several exhibition showcases of her unique artistic vision.

Even as she honed her skills in these areas, Carmen's thirst for knowledge and creative expression continued to expand. Interior design and architecture became burgeoning passions, further demonstrating her multifaceted artistic abilities. This relentless pursuit of learning and exploration is the driving force behind Carmen's designs, imbuing her luxury clothing label with a sophistication and depth that speaks to the modern woman's multifaceted nature. Her collections reflect a keen understanding of form, texture, and the power of cultural influence, an extension of the inner beauty of a woman ready to face the world, creating pieces that are not just garments, but wearable works of art to protect them against the elements.

Carmen loves spending time with family, attending Gallery openings, travelling the world, and running on nature trails.  She is very passionate about supporting women especially with causes related to Domestic Violence, where she has strategically assisted in a California Bill becoming the first California State Law.  CA SB1433 along with the Late Senator Diane Alquist.  CD ROCKY LLC is Donating 5% of net profits of the Carmen Daou Luxury Coats to Registered 501 c3 Domestic Violence Organizations listed on the Official Site:
https:// www.carmendaou.com.


Core Values and Brand Philosophy:

At the heart of Carmen Daou lies a set of core values that guide every aspect of our operations:

  • Innovation: We embrace the spirit of innovation, constantly seeking new materials, techniques, and technologies to enhance our designs and production processes.
  • Craftsmanship: We are dedicated to preserving and celebrating the artistry of traditional American and Italian craftsmanship, partnering with skilled artisans who possess generations of expertise.
  • Sustainability: We are committed to minimizing our environmental impact, prioritizing ethical sourcing, and implementing sustainable production practices.
  • Exclusivity: We believe in creating limited-edition pieces that embody a sense of exclusivity and individuality.
  • Integrity: We operate with transparency and integrity, building trust with our customers, partners, and staff members.
  • Client Centricity: We are dedicated to providing an unparalleled customer experience, fostering lasting relationships with our discerning clientele.


Our brand philosophy is rooted in the concept of "Techno-Luxury," where technological innovation enhances, rather than replaces, the artistry of traditional craftsmanship. We believe in creating garments that are not only beautiful but also functional, comfortable, and sustainable.


Location and Facilities:

CARMEN DAOU maintains a strategic presence in two key locations:

  • Silicon Valley Office: Our Silicon Valley office serves as the hub for design, innovation, and strategic management. This location allows us to leverage the region's technological expertise and foster collaborations with cutting-edge material developers and technology partners.
  • Manufacturing and Warehousing (United States): We have established manufacturing and warehousing facilities in Los Angeles, California. Our future plans will entail adding Italian manufacturing for a few pieces, renowned for its rich heritage of textile production and artisan craftsmanship. Our US facilities will handle our manufacturing, and also warehousing and distribution for the American and International market. This dual presence allows us to ensure the highest quality standards and maintain close control over our production processes.


Description of the Design Aesthetic and Style:

Carmen Daou's design aesthetic is characterized by a harmonious blend of minimalist elegance and innovative details. Carmen draws inspiration from her Lebanese heritage and connection with Italian Roots with the natural eye and senses for beauty and luxury. Her style is defined by:

  • Clean lines and sculptural silhouettes: We create garments that are both elegant and contemporary, with a focus on clean lines and architectural forms.
  • Luxurious and sustainable materials: We source the finest materials from around the world, prioritizing sustainable and ethically sourced options.
  • Innovative details and finishes: We incorporate innovative details and finishes that enhance the beauty and functionality of our garments.
  • Emphasis on texture and tactile experiences: We create garments that are not only visually appealing but also a pleasure to wear, with a focus on texture and tactile experiences.
  • A color palette that is both timeless and contemporary: We utilize a sophisticated color palette that is both timeless and reflective of current trends.
  • Limited edition collections: We maintain exclusivity through limited edition collections, ensuring the rare nature of our garments.
  • Made in the USA and Italy: Clear communication of the origin of the garments.


We aim to create garments that are not merely fashionable but also enduring works of art, reflecting the values and aspirations of our discerning clientele.


III. Market Analysis

A. Target Market:
  • Detailed Demographics:
    • Affluent women of all ages, representing established professionals and entrepreneurs.
    • Income: Upper-middle to high income, with a disposable income sufficient for luxury purchases.
    • Location: Primarily residing in metropolitan areas globally, including New York, London, Paris, Milan, Los Angeles, San Francisco and key cities within the United States.
    • Lifestyle: Active, cosmopolitan, and culturally aware. They value experiences, travel, and personal growth. They are often involved in philanthropic endeavors and prioritize a balanced lifestyle.
  • Psychographics:
    • Values: Appreciation for quality, craftsmanship, sustainability, exclusivity, and ethical consumption. They seek authenticity and meaningful connections.
    • Interests: Art, design, architecture, travel, technology, and cultural events. They are early adopters of innovative products and services.
    • Aspirations: To express their individuality, project an image of success and sophistication, and make a positive impact on the world. They desire to own investment pieces that reflect their discerning taste.
  • Consumer Behavior and Purchasing Habits:
    • Prefer to shop from brands with a strong online presence and seamless e-commerce experience.
    • Value personalized service and exclusive access to products and events.
    • Are influenced by social media, influencer marketing, and online reviews.
    • Are willing to pay a premium for high-quality, sustainable, and ethically produced goods.
    • They are omnichannel shoppers, enjoying both online and in person experiences.
  • Size and Growth Potential of the Target Market:
    • The global luxury apparel market is experiencing steady growth, driven by increasing affluence and a growing demand for sustainable and ethical products.
    • The target market is characterized by high spending power and a strong desire for unique and exclusive products.
    • The growing awareness of sustainable fashion is creating new opportunities for brands that prioritize ethical practices.

B. Industry Analysis:
  • Current Market Trends in Luxury Fashion:
    • Increased focus on sustainability and ethical production.
    • Rise of digital commerce and omnichannel retail.
    • Emphasis on inclusivity and diversity in brand messaging.
    • The blending of technology and fashion (wearable tech, smart fabrics).
    • The importance of brand storytelling and authenticity.
  • Competitive Landscape:
    • Key competitors include established luxury brands (e.g., Nour Hammour, Mackiage, Burberry, Prada, Max Mara Studio, Dior ect.), as well as emerging designers focused on luxury, sustainable and innovative practices.
    • Strengths of competitors: Established brand recognition and extensive distribution networks.
    • Marketing of competitors: Strong marketing budgets and analysis.
  • Market Opportunities:
    • The growing demand for sustainable and ethically produced luxury apparel.
    • The opportunity to leverage technology to enhance the customer experience and streamline operations.
    • The potential to build a strong online community and foster brand loyalty.
    • The ability to provide a luxury experience that bridges the gap between silicon valley innovation, and Italian artisan craft.
  • Market Threats:
    • Economic downturns and fluctuations in consumer spending.
    • Increased competition from fast-fashion brands and counterfeit products.
    • Changing consumer preferences and evolving fashion trends.
    • Supply chain disruptions.


C. SWOT Analysis:
  • Strengths:
    • Unique blend of Silicon Valley innovation and Italian craftsmanship.
    • Commitment to sustainability and ethical practices.
    • Strong brand philosophy and compelling brand story.
    • Experienced team with expertise in design, manufacturing, and marketing.
    • High quality materials, and manufacturing.
  • Weaknesses:
    • New brand with limited brand recognition.
    • Reliance on initial seed funding.
    • Building a robust and scalable supply chain.
    • Navigating the complexities of international trade.
  • Opportunities:
    • Growing demand for sustainable luxury apparel.
    • Potential to leverage technology to enhance the customer experience.
    • Expansion into new markets and product categories.
    • Strategic partnerships and collaborations.
  • Threats:
    • Intense competition from established luxury brands.
    • Economic downturns and fluctuations in consumer spending.
    • Supply chain disruptions and rising material costs.
    • Changes in consumer preferences and fashion trends.

IV. Products and Services

A. Detailed Description of the Clothing Line:
Carmen Daou will be presenting a meticulously curated collection of luxury apparel of outerwear pieces, focusing on high-quality leather and suede, cashmere, wool, luxury ethical fur, gabardine, shearling and other seasonal fabrics.


Collections:
  • The Architectural Collection: Features structured silhouettes inspired by modern architecture, utilizing clean lines and geometric forms. This line focuses on outerwear pieces, crafted from innovative, high-performance fabrics.
  • The Heritage Textiles Line: Showcases the beauty and artistry of traditional Italian textiles. This line incorporates hand-woven fabrics from artisan communities, celebrating heritage craftsmanship and sustainable practices.
  • The Tech-Infused Essentials: Blends classic wardrobe staples with subtle technological enhancements. This line features garments with integrated smart fabrics, offering enhanced comfort and functionality.
  • Styles:
    • Our styles range from minimalist and contemporary to elegant and timeless, catering to the diverse tastes of our discerning clientele.
    • We focus on creating versatile pieces seamlessly transitioning from day to evening.
    • Emphasis on sculptural shapes, and flattering fits.
  • Materials:
    • We source the finest materials from around the world, prioritizing sustainability and ethical production.
    • Examples include:
      • Vegan Leather
      • Ethical Modern Fur
      • Lambskin Leather
      • Shearling
      • Gabardine
      • Suede
      • Cashmere
      • Wool

B. Unique Design Elements and Craftsmanship:
  • "Techno-Luxury" Design Philosophy:
    • We integrate subtle technological enhancements into our garments, such as smart fabrics, seamless construction, and advanced finishing techniques.
    • We collaborate with material scientists and technology partners to develop innovative textiles and applications.
  • Italian Artisan Craftsmanship:
    • We partner with skilled artisans in America and Italy who possess generations of expertise in tailoring, weaving, and finishing.
    • We prioritize hand-finished details and meticulous attention to detail.
    • We will highlight the "Made in USA & in the future Made in Italy" aspect of our products.
  • Sculptural Silhouettes and Innovative Details:
    • We create garments with clean lines and architectural forms, emphasizing structure and form.
    • Focus on unique textures, and tactile experiences.


C. Product Lifecycle and Development Process:
  • Design and Prototyping:
    • Our design team will create detailed sketches and digital renderings.
    • Prototypee and samples will be created, refining the design and fit.
  • Material Sourcing and Testing:
    • We source the finest materials from trusted suppliers.
    • Rigorous testing to ensure quality, durability, and performance.
  • Production and Quality Control:
    • We partner with skilled artisans and manufacturers in the USA and Italy.
    • We implement strict quality control processes at every stage of production.
  • Launch and Marketing:
    • Our collection will be launched through our e-commerce platform.
    • A  multi-channel marketing strategy will be utilized  to reach our target audience.

D. Sourcing and Manufacturing Strategy:
  • Ethical and Sustainable Sourcing:
    • Sustainability and ethically sourced materials.
    • Suppliers only  adhere to fair labor practices and environmental standards.
    • Transparency in the supply chain.
  • Manufacturing in the USA:
    • The  expertise of USA manufacturers will be leveraged to create the final product. 
    • US  based facilities for production and warehousing.
    • Close control will be maintained during the production process. 
  • Partnerships with Artisan Communities:
    • We collaborate with artisan communities to preserve traditional crafts.
    • Facilities provide fair wages and support sustainable livelihoods.

E. Quality Control and Assurance Processes:
  • Rigorous Material Testing:
    • Thorough testing will be conducted to ensure the quality and performance of our materials.
  • In-Process Inspections:
    • Quality Control Chrcks will be implemented at  every stage of production.
  • Final Inspections:
    • Final inspections will be conducted to ensure that each garment meets our high standards.
  • Customer Feedback:
    • We actively solicit customer feedback to identify areas for improvement.

F.  Lookbooks and Product Photography Plans: Our manufacturer’s Professional models and photographers will be utilized. 

  • High-Quality Lookbooks:
    • Visually stunning lookbooks that showcase the entire collection.
  • E-commerce Photography:
    • High-resolution product photography for our e-commerce platform, showcasing the details and craftsmanship of our garments
  • Lifestyle Photography:
    • We create lifestyle photography that captures the essence of our brand and target audience.
    • We feature our garments in aspirational settings and scenarios.
  • Digital Asset Management:
    • We have a system in place to organize and manage all digital assets.

V. Marketing and Sales Strategy

A. Brand Positioning:
  • How the Brand Will Be Perceived in the Market:
    • Carmen Daou will be positioned as a leading purveyor of "Luxury," a brand that seamlessly blends innovation with artisan craftsmanship.
    • We will be recognized for our commitment to sustainability, ethical practices, and exceptional quality.
    • Our brand will embody sophistication, exclusivity, and a forward-thinking approach to luxury.
    • We will be seen as a brand that bridges the gap between technological advancement, and timeless style.
  • Brand Identity and Messaging:
    • Our brand identity will be refined and minimalist, reflecting our design aesthetic.
    • Our messaging will emphasize our core values: innovation, craftsmanship, sustainability, and exclusivity.
    • We will communicate our brand story through compelling narratives that highlight our unique blend of technology and artistry.
    • The message will highlight the origin of the garments, both the innovation of silicon valley, and the artisan manufacturing in Italy.
    • We will use high quality photography, and videography to display our garments.


B. Marketing Plan:
  • Digital Marketing:
    • Website: A visually stunning e-commerce platform that showcases our collections, brand story, and values. The website will feature high-resolution photography, 360-degree product views, and immersive content.
    • Social Media: A strategic social media presence on platforms such as Instagram, Pinterest, and LinkedIn, focusing on visually compelling content, influencer collaborations, and targeted advertising.
    • Email Marketing: A personalized email marketing strategy to nurture leads, announce new collections, and provide exclusive offers.
    • Influencer Marketing: Partnerships with key influencers in the luxury fashion, technology, and sustainability sectors to amplify our brand message.
    • SEO/SEM: A strategy to ensure that our website is easily discoverable by our target audience.
  • Public Relations and Media Outreach:
    • Targeted media outreach to luxury fashion publications, technology publications, and lifestyle magazines.
    • Press releases announcing new collections, partnerships, and initiatives.
    • Building relationships with key journalists and editors.
  • Partnerships and Collaborations:
    • Collaborations with luxury boutiques and department stores.
    • Partnerships with stylists and personal shoppers.
    • Collaborations with other luxury brands in complementary categories (e.g., jewelry, accessories, technology).
    • Partnering with sustainable material developers.
  • Events and Trunk Shows:
    • Exclusive trunk shows and private events for VIP clients.
    • Participation in select fashion weeks and industry events.
    • Collaborations with art galleries and cultural institutions.
  • Advertising Strategy:
    • Targeted digital advertising campaigns on social media and search engines.
    • Advertising in select luxury publications.
    • Potential collaborations with digital luxury publications.


C. Sales Strategy:
  • Distribution Channels:
    • E-commerce: Our primary sales channel will be our e-commerce platform, providing a seamless and luxurious online shopping experience.
    • Select Boutiques/Department Stores: Strategic partnerships with select luxury boutiques and department stores in key markets.
    • Potential for a future flagship store in a key market.  Milan, Italy.
  • Pricing Strategy:
    • Premium pricing reflecting the high quality of materials, craftsmanship, and design.
    • Value proposition emphasizing the exclusivity, sustainability, and longevity of our garments.
    • Clear communication of the value provided.
  • Customer Service and Relationship Management:
    • Personalized customer service through phone, email, and live chat.
    • Dedicated client advisors to provide styling advice and product recommendations.
    • Exclusive access to events and promotions for loyal customers.
    • A robust CRM system to track customer interactions and preferences.
    • Prompt response to customer inquiries.
  • Styling Services:
    • Personalized styling consultations for VIP clients.
    • Wardrobe curation and styling advice.
    • Customized shopping experiences.
    • Potential for virtual styling sessions.

VI. Operations Plan

A. Supply Chain Management:
  • Sourcing of Materials and Fabrics:
    • We have established a strong relationship with reputable Luxury Suppliers and Manufacturers in the USA of high-quality materials, prioritizing sustainable and ethically sourced options.
    • We will source leather, shearling, and other luxury fabrics.
    • We will explore innovative, sustainable textiles from material developers and technology partners.
    • We have a strict vetting process for all suppliers, ensuring they meet our quality and ethical standards.
  • Manufacturing Processes and Partners:
    • We have partnered with skilled artisans and a manufacturers in the USA, renowned for their expertise in luxury apparel production.
    • We will maintain close communication with our manufacturing partners to ensure quality control and timely delivery.
    • We will implement lean manufacturing principles to optimize efficiency and minimize waste.
  • Inventory Management and Logistics:
    • We will implement a robust inventory management system to track stock levels and forecast demand.
    • We will utilize a combination of in-house warehousing and third-party logistics providers for efficient storage and distribution.
    • We will optimize our logistics network to minimize shipping costs and delivery times.
    • We will utilize a system that tracks inventory through all stages of production, and shipment.
  • Ethical and Sustainable Sourcing Practices:
    • We prioritize suppliers who adhere to fair labor practices and environmental standards.
    • We will minimize our environmental impact by using sustainable materials and reducing waste.
    • We will provide transparency to our customers regarding our supply chain.


B. Production Process:
  • Design and Pattern Making:
    • Our design teams will create detailed sketches and renderings of each garment.
    • They utilize advanced pattern-making software to ensure precise fit and construction.
    • We will create digital patterns, and physical patterns.

  • Sample Creation:
    • We will create prototypes and samples to test the design and fit of each garment.
    • We will conduct fittings with models to refine the design and ensure optimal comfort.
    • We will make any necessary adjustments to the patterns and materials.
  • Production Runs:
    • We will work with our manufacturing partners to produce limited-edition collections.
    • We will implement strict quality control checks at every stage of production.
    • We will ensure that each garment meets our high standards of craftsmanship.


C. Facilities and Equipment:
  • Office Space, Design Studio, Warehouse:
    • Our Silicon Valley office will house our design studio, and administrative offices.
    • We will establish a warehouse in the United States for inventory storage and distribution.
    • Our USA based manufacturing partners provide their own facilities.
  •  Equipment
    • Manufacturing facilities provide their own equipment.


D. Management and Team:
  • Organizational Structure and Key Personnel:
    • Founder/CEO/Designer: Responsible for overall vision and strategy.
    • Creative Director: Responsible for design and product development.
    • Chief Operating Officer: Responsible for supply chain, production, and logistics.
    • Chief Marketing Officer: Responsible for marketing and sales.
    • Chief Financial Officer: Responsible for financial management.
    • Chief HR Officer:  Responsible for hiring staff.
    • Skilled Artisan partners.
  • Roles and Responsibilities:
    • Clear and defined roles and responsibilities for each team member.
    • Regular team meetings to ensure communication and collaboration.
    • Performance reviews and professional development opportunities.


OWNER RESPONSIBILITIES
CARMEN DAOU, Founder/CEO/Designer
“ROCKY - Warrior of Light”
As the owner of the Carmen Daou luxury outerwear clothing brand, the owner’s responsibilities encompass a multifaceted role demanding strategic vision, meticulous oversight, and unwavering commitment to brand excellence. Carmen will be the primary architect of the brand's identity and trajectory, ensuring its sustained growth and prestige within the competitive luxury market.

Key Responsibilities Include:

  • Strategic Leadership and Vision:
    • Define and articulate the brand's long-term vision, mission, and values.
    • Develop and implement strategic plans for global expansion, market penetration, and brand positioning.
    • Identify and capitalize on emerging market trends and opportunities.
    • Foster a culture of innovation, creativity, and excellence within the organization.
  • Brand Stewardship and Integrity:
    • Maintain the brand's integrity and exclusivity by upholding the highest standards of quality, craftsmanship, and design.
    • Ensure consistent brand messaging and visual identity across all platforms and touchpoints.
    • Protect the brand's intellectual property and reputation.
    • Champion sustainable and ethical practices throughout the supply chain.
  • Financial Management and Oversight:
    • Oversee all financial aspects of the business, including budgeting, forecasting, and financial reporting.
    • Secure and manage funding, including investor relations and capital allocation.
    • Ensure profitability and sustainable financial growth.
    • Make critical decisions regarding pricing, cost control, and investment strategies.
  • Product Development and Sourcing:
    • Drive the creative direction and product development process, ensuring alignment with the brand's aesthetic and target market.
    • Establish and maintain relationships with premium suppliers and manufacturers globally.
    • Oversee quality control and ensure the highest standards of craftsmanship.
    • Ensure responsible and sustainable sourcing of all materials.
  • Global Operations and Expansion:
    • Establish and manage a global network of retail partners, distributors, and e-commerce platforms.
    • Oversee international expansion, including market research, regulatory compliance, and logistical operations.
    • Build and manage a high-performing US and International team.
  • Marketing, Sales, and Customer Experience:
    • Develop and execute comprehensive marketing and sales strategies to build brand awareness and drive sales.
    • Cultivate relationships with key influencers, media outlets, and industry partners.
    • Ensure an exceptional customer experience across all channels, from online to in-store.
    • Maintain a high level of customer loyalty.
  • Team Leadership and Development:
    • Recruit, mentor, and develop a talented and passionate team.
    • Foster a collaborative and inclusive work environment.
    • Empower staff to contribute their expertise and creativity.
    • Ensure that every team member understands and represents the core values of the brand.
  • Risk Management and Compliance:
    • Identify and mitigate potential risks to the business, including financial, operational, and reputational risks.
    • Ensure compliance with all relevant laws and regulations in each market of operation.
    • Develop and implement crisis management plans.

Carmen Daou is a dynamic leader with a strong entrepreneurial spirit with a deep understanding of the luxury market, and a passion for creating exceptional products and experiences. Her dedication will be the driving force behind the brand's success and enduring legacy.

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