Call Me is a call to action that is flirty and nostalgic. We are speaking to millennial women who grew up watching rom-coms and romance movies/shows that often used "Call Me" in their dialogue. We are part of a generation that grew up with landlines and memorizing phone numbers, writing our numbers on each others hands, on napkins, in notes being passed in class. It is an invitation to part of our community and lifestyle which is living fully and intentionally.
We found that many brands are marketed as EITHER mocktails OR wellness drinks. There are very few that are advertised as both. We also noticed that most of the branding and marketing for functional mocktails are inspired by the wellness industry, having an ethereal, playful, cute, and sometimes juvenile aesthetic and energy.
We aim to provide another option. One that is sophisticated, sexy, and a little cheeky. So that the women drinking feel good about what they are putting in their bodies and feel sexy and confident drinking it.
We know a lot of us are suffering from the side effects of alcohol, drinking energy drinks that have toxic ingredients, consuming cocktails that have too many calories or spike blood sugar, cannot consume alcohol because of health reasons but want something to take the edge off while socializing, want to calm/relax/decompress before bed but don't want to take sleep aides, like the idea of wellness drinks but want something that makes them feel sexy when drinking it, caring about wellness and wanting to partake in the lifestyle but not feeling represented by wellness brands.
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