Buy Fresh Produce DIRECT

 

Buy Fresh Produce Direct, (BFPD) seeks to leverage its experience, resources and skills to provide food direct to consumers that offer high quality, ultra-fresh Chef prepared offerings at wholesale prices.  Customers have a lot of choices today, and BFPD can bring convenience, great taste and unbeatable value to families.  It's a Consumer Direct Online platform for Manufactures to sell direct to the consumer and the consumer saves Min 30% on our food products with large volumes of Food.  Please visit our beta test site www.buyfreshproducedirect.com  (BFPD) and see the different products that are available.  We have been in the food industry for 11 plus years and developed this consumer direct platform to give access to the consumer to save on Healthy pre-made food items.   This is the best INFLATION BEATER Business Model to date with Quality Food Products.  This model is duplicatable with any Food Manufacture and scalable across the nation.  I am the VP of Operations at  Buy Fresh Produce Inc.  (BFPI) that has the ability to manage both sides of this model.  We have developed an insulated box that can maintain the temperature at 40 degrees for 48 hours to be able to service all of California Arizona and Nevada overnight delivery by 12 noon at a cost of approx. $20.00 delivery cost.   Please note Buy Fresh Produce INC (BFPI)  is not included in this offering only the only Consumer Direct opportunity is available and looking for an investor.   We are basically an ONLINE Costco that gives the Consumer UP TO   30% Savings on Quality Food items in Pre made READY To EAT Portions. 

 

Through our partnership with Buy Fresh Produce Inc., we have a 20+ year proven production resource for our food, plus other strategic partnerships for juices, meats, pastas and others that expand our value offerings to customers.  

 

While Buy Fresh Produce Direct is a NEW marketing arm seeking to reach customers direct, it relies on the over 20 years of experience preparing high quality food products to hundreds of outlets, reaching millions of people over the years by Buy Fresh Produce Inc.  Their long history of providing foods to Gelsons, Pavillions, Safeway, Vons and many others, provides the assurance that BFPI is an accomplished veteran in the area of food processing and distribution.  

Our overall goal is to provide fresh, healthy, delicious, quick to prepare, pre-cut and washed produce combined with optional proteins for full meals or side dishes.  Often our products will cost less than the cost of the ingredients if purchased from a grocery store… meaning VALUE and convenience.  Satisfaction is always guaranteed or money is refunded.  Initial customer satisfaction of our products have resulted in repeat customers for years.  We expect the same thing to occur with Direct. 

MARKET OPPORTUNITY

The direct mail food industry is huge and growing.  For example, Hello Fresh is a multi-national, multi-billion-dollar company. There is a lot of competition, but lots of opportunity for segment success. Earning just a small piece of the pie equates to a viable multi-million-dollar company.

 

According to IMARC, a leading market research company, the United States online food delivery market size reached US$ 26.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 46.5 Billion by 2028, exhibiting a growth rate (CAGR) of 10% per year during 2023-2028.

One of our big start-up advantages is that our infrastructure costs are low because we rely on the established BFPI for our products.  BFPI has proven successful sales and proven processes for over 20 years and continues to create new menu items for today’s demanding tastes.  Setting up a production facility like it would cost millions.  Below you’ll see more details on our operations in Commerce, CA. 

COST-EFFECTIVE OPERATIONS

 

Direct functions as a marketing arm with low overhead and operating costs.  As sales volume increases, our minimal expenses and good margins will result in above average returns.  Our main costs are driving people to our website.  Using social media, email campaigns, online foodies, influencers and other marketing methods, we strive to acquire customers at a reasonable cost and then keep them through the quality and value of our product for years to come.

TARGETED MARKETING STRATEGY

Our primary target customer is families since they will appreciate more value for their dollar and are looking for convenience as well, since many may be busy double income families.  We offer a variety of size portions such as Family size and the larger Deli size so that it’s easy for people to get the quantity that fits their needs.  Fitting a busy lifestyle with great service and quality is key to attracting and keeping customers.  Free shipping is included with special first-time bundle offers and certain dollar purchase amounts increasing value to the customer.  

We are investigating a variety of ways to create awareness of our products quality and value.  With the current high inflation, more and more people are looking for VALUE.  We need to be strategic in reaching out to our potential customers.  

 

 Below is a list of our developing marketing avenues with more being added as research indicates.  

·      Facebook

·      Instagram

·      Email campaigns

·      Food reviewers, influencers such as homechef.com 

·      Tic-Tok 

·      YouTube

·      NextDoor.com

·      Google Merchant and SEO programs 

·      3rd party websites such as:

         o   Amazon

         o   Walmart.com 

         o   Goldbelly.com

         o   Others

·      Cross-selling opportunities with vendor/partners

·      Senior Care/Housing (365 days a year) 

·      Catering Companies

·      Churches

·      Social events, corporate events, parties

·      Affiliates and word of mouth with incentives

·      Added bonuses for people who sign up for subscription services

·      Give-Back and Donation programs

·      Social program tie-in such as EBT payments (Gov. food assistance)

·      Environmental responsibility via packaging and manufacturing

MARKETING PLAN 

 

Overall launch concept is to reach prospects with a compelling offer for first time customers.  This will be built around a series of Inflation Fighter Bundles that will cost under $50, include free shipping and enough food for 4 meals for a family of 4.  (goal) 

 

1.     Website:  A comprehensive and robust website that presents offerings in an easy to understand way, promotes value, quality and a compelling story to purchase.  The website will showcase Chef-Created Bundles and our partner supplies that help turn salads into complete meals for the family.  

2.     Social Media and Email Campaigns: Use a variety of social media resources to reach food reviewers, influencers and customers to generate organic growth. 

3.     Senior Care Facilities, Catering Companies, Churches, Schools: Develop a B2B channel by reaching out to established businesses that could benefit from our wholesale pricing of prepared foods. 

4.     3rd Party Websites: Sites like Walmart, Google Merchant and others focused to getting people to try foods focusing on value bundles for the family.  

5.     We will create a series of short video clip highlighting various aspects of our food and emphasizing our advantages such as quality, quantity for the dollar, freshness, shelf-life, quick delivery and easy preparation.  

 

 

1.     Social Media is an essential component of marketing.  We need to create a strong presence, networking, linking with influencers, posting on Instagram, Facebook, Tic-Tok, Google, YouTube, Walmart and other online avenues. 

2.     Offer attractive offers to new customers to get people to try.  These will often lose money but they are a key part of acquiring customers.   

3.     Hire Agency for Social Marketing and Advertising strategy and support.

4.     Email marketing campaigns.

5.     Radio and TV Ads to reach a wide audience in the LA area.

6.     Ordering and stocking of shipping and packing materials and food inventory. 

7.     Expanding variety of food offerings over time.  

8.     Adding staff as required to keep pace with company growth and needs. 

 

The Commerce BFPI facility meets all safety accreditation for local, State and Federal requirements including SQF Certification.  This state-of-the-art 23,000 sq. ft. facility processes fruit and vegetables by cleaning, cutting, portioning, packaging, boxing and shipping the product.  Our approx. 80 employees produce over 30,000 packaged items per shift in our ultra-clean environment. We source top quality produce focusing on local CA growers.  

 

Quality Programs:  Our QA Department is SQF Certified.  Ultra Clean meets GMP, Good Manufacturing Practices and SOP, Standard Operating Procedures.        

The company uses environmentally and health sensitive products such as a citrus wash instead of the chlorine wash used by many competitors.  The bags have Micro Perforated Laser cut holes to assist in the aspiration rate of each different product in the bags. This helps preserve the produce and retain nutritional value, without using artificial air which many others use to extend the way produce looks to the customer, but doesn’t help retain nutritional value – we make a difference.

 

In our processes and packaging, we use recycled products where possible, reduce the use of artificial ice packs by using frozen juices when possible and all of our packaging is recyclable. 

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