Business Book: One Hundred Friends

Raising $200k to launch my book with Entrepreneur Books!

πŸ“˜ Business Plan for RPB Consulting & One Hundred Friends


Executive Summary

RPB Consulting helps individuals and businesses become more profitable through joy, authenticity, and grace. With a mission to create impact that resonates with people from all walks of life (the "Dolly Parton effect"), RPB Consulting is poised to break even within four months and aims to build a long-lasting, profitable thought leadership brand.

At the heart of this growth strategy is the publication of One Hundred Friends, a business and personal development book to elevate founder Ruthann Peace Brown as a credible and inspirational voice. Partnering with Entrepreneur Books, this initiative will leverage the power of media, publishing, and authority marketing to scale the business.



Company Overview

Name: RPB Consulting
Founder: Ruthann Peace Brown
Location: West Chester, OH (operates remotely)
Mission: Help clients thrive financially and personally through joy, authenticity, and grace
Vision: A world where success and kindness coexist, one leader at a time



Market Opportunity

The market for authentic, purpose-driven business leadership is growing. Consumers and clients seek brands and thought leaders they trust. RPB Consulting taps into:

  • The $11B self-improvement market

  • Small business owners and solopreneurs needing guidance

  • Corporate leaders seeking meaning alongside profitability

  • Women-led businesses and diverse communities craving real connection



Product & Service Offerings

Current Revenue Streams:

  1. One-on-one consulting

  2. Corporate workshops and trainings

  3. Public speaking

  4. Podcasts & digital content

  5. Book sales (One Hundred Friends)

  6. Merchandise (brand-aligned)

  7. Articles, blogs, and magazine features

  8. Licensing and courses (future roadmap)



The Book: One Hundred Friends

  • Publishing Partner: Entrepreneur Books Plus

  • Investment: $150,000 (payment plan available)

  • Deliverables:

    • Ghostwriting and editing for a 45,000-word book

    • Audiobook production and distribution

    • 250 physical copies

    • Publicity campaign (6 months)

    • Amazon bestseller campaign

    • Media placement on Entrepreneur.com & Magazine

    • Bookstore and online retail distribution (Amazon, B&N, Ingram, etc.)

    • Promotion through NetGalley, Goodreads, and targeted ads

    • Authority-building through Entrepreneur Leader Network

    • Authority Collective membership for strategic guidance

    • Times Square announcement (optional)

This book is both a lead generation tool and a legacy project, designed to drive credibility, client trust, and long-term speaking and consulting opportunities.



Marketing & Authority Strategy

In collaboration with The Authority Company, RPB Consulting will:

  • Launch a brand refresh with a clear, differentiated Authority Strategy

  • Build a Personal Brand Website with SEO and optimized messaging

  • Execute social media campaigns with evergreen content

  • Create Smart Content (thought leadership + SEO blogs)

  • Produce a Video Podcast to build influence

  • Leverage public relations for media visibility

6-Month Plan (April–Sept 2025):

Month Activities :
Apr | Finalize brand strategy, begin book production
May | Launch Smart Content & podcast, start book buzz
Jun | Pre-sales, media placements, start Amazon Bestseller campaign
Jul | Book launch, speaking engagements, podcasts
Aug | Publicity continues, grow mailing list & client funnel
Sep | Evaluate results, optimize authority and client offers


Financial Overview


Current Snapshot:

  • Monthly Burn Rate: $50,000

  • Break-Even Target: 4 months

  • Expenses Cut: Yes, lean team and overhead


Capital Need:

  • Loan Sought: $200,000 

  • Use of Funds:

    • $148,500 to publish and promote One Hundred Friends

    • Balance toward marketing support (Authority Company and ads)

Return on Investment:

  • Increased revenue from consulting, speaking, and product sales

  • Brand equity boost via national media and bestseller status

  • Long-tail sales from book, courses, and media content



Target Audience

  • Entrepreneurs, solopreneurs, and founders

  • Women-led and purpose-driven companies

  • Corporate executives seeking mindful leadership

  • General audience seeking personal transformation (broad appeal)

The goal is to become a trusted voice of wisdom and warmthβ€”a mentor in the business and life success arena.



Risks & Mitigations

RiskMitigationDelayed book timeline | Built-in buffers; monthly check-ins with publisher
Media coverage not converting to revenue | Funnel strategy, lead magnets, and nurture sequences

Final Note

RPB Consulting is not just launching a bookβ€”it is launching a movement centered on impact, authenticity, and sustainable success. With One Hundred Friends as the catalyst, this is the beginning of a new chapter in thought leadership.


Case Studies: Financial Impact of Publishing with Entrepreneur Books

  1. Charlie Epstein – Epstein Financial

    • Background: Financial advisor and founder of Epstein Financial.​Advantage Books

    • Outcome: After publishing his book with Entrepreneur Books, Epstein experienced a 2x increase in media appearances, enhancing his firm's visibility and client acquisition. ​Advantage Books

  2. Dr. Shawn Jones – Physician

    • Background: Practicing physician focusing on burnout prevention.​Home to bestselling ghostwriters

    • Outcome: Post-publication, Dr. Jones saw a 3x increase in speaking engagements, leading to additional income streams and heightened professional recognition. ​

  3. Chris Prefontaine – Smart Real Estate Coach

    • Background: Real estate investment coach and founder of Smart Real Estate Coach.​Advantage Books

    • Outcome: Publishing multiple books contributed to his brand's authority, resulting in expanded coaching services and increased revenue. ​

General Trends in Author Earnings

  • Traditional Publishing: Authors typically earn about 7.5% of a book's cover price in royalties. With an agent, this can decrease further due to commission fees. ​The Self-Publishing Advice Center

  • Self-Publishing: Platforms like Amazon KDP offer royalties up to 70% per sale, providing higher per-unit earnings. However, authors are responsible for upfront costs like editing, design, and marketing. ​The Self-Publishing Advice Center

Financial Considerations for Publishing with Entrepreneur Books

  • Investment: The Entrepreneur Books Plus Publishing Program requires an investment of $150,000, covering services such as ghostwriting, editing, design, distribution, and marketing.​

  • Potential Returns: While direct book sales contribute to revenue, the primary financial benefits often stem from enhanced authority leading to:​

    • Increased consulting or coaching fees.​

    • More frequent and higher-paid speaking engagements.​

    • Expanded business opportunities and partnerships.​

Conclusion

Investing in publishing a book through a comprehensive program like Entrepreneur Books can yield substantial returns beyond direct sales. By elevating an entrepreneur's authority and visibility, it can open doors to new opportunities, increased income, and long-term business growth.


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